Zheng Yaonan'S Way Of Counter Attack - Being A Security Guard Has Become A Rich Man.

In 2014, his company

Listed in Hongkong, became the first listed company in Fenggang town of Dongguan, and the Hurun rich list in 2015.

8 billion 500 million on the list.

Sell more than 10 billion a year.

。

Even at a great expense, he invited Lin Chiling to be the image spokesman.

Dongguan has created countless miracles, and many self-made people have become giants after struggling.

I wrote the entrepreneurial story of EAST owner He Simo of Dongguan listed company, which attracted hundreds of thousands of people's attention.

Zheng Yaonan, 20, a security guard at WAL-MART, is now 41 years old. Now he is 41 years old. He has reached 8 billion 500 million yuan in the Hurun rich list in 2015.

How did he achieve counter attack?

In 1995, Zheng Yaonan was 20 years old, and Zheng Yaonan brought 500 yuan from her home in Gutian, Fujian, and ran to Shenzhen.

The first job he can find in secondary technical school is to do security and gatekeepers at WAL-MART China headquarters.

Even if he is a watchman, he is very careful. He will keep in mind the name of every person who is in and out, and can call it directly when he meets.

Because of his seriousness, a few months later, he pferred from the security guard to the security store.

This adjustment has changed Zheng Yaonan's way of life.

Many people ask, why did he become a rich man by security?

When he is a security guard in a store, he is not just looking at thieves. He uses his working time to observe consumers' habits of shopping, observe how salesmen sell things, and study how supermarkets manage goods.

On one occasion, when Zheng Yaonan knew that a small bottle of cosmetics could be sold for 300 yuan, he had a great impact on his heart. He resolutely converted to selling, found out his way, resigned and started business two years later, and opened the first cosmetics shop on his own 20 thousand yuan.

A year later, it opened to 8, earning the first pot of gold.

One day, Zheng Yaonan saw a small booth selling underwear, a $10 underwear, and sold for nearly 1000 yuan in an hour. He could not sit still and felt the prospect of the underwear market. He founded the city beauty beauty underwear company, the predecessor of the city's beautiful people.

In 2014, his company's urban beauty came on the market in Hongkong, becoming the first listed company in Fenggang town of Dongguan. In 2015, Hu Run's list of 8 billion 500 million richest men came to the top of Zheng Yaonan's list.

Sell more than 10 billion underwear every year.

Even at a great expense, he invited Lin Chiling to be the image spokesman.

Zheng Yaonan said that in business, we must know where our strengths are, do not do anything and make money. We must stand up to temptation.

In the process, I have experienced many temptations. For example, when the real estate is at the best time, someone told me, Zheng Zong, you have so many factories and properties that you can make real estate.

When the hotel industry was very good in Dongguan, I didn't do it.

Because my ability is not here, my ability is in underwear.

Now many people say that the physical store business is difficult to do, but the city beauty shop is close to 10000, and the daily rate of 3 new homes is increasing.

Zheng Yaonan said, "many people say that the entity is not good enough to open shop.

I wonder why your store can't go on. Why can't you do business? Is it because you don't pay enough attention to it? Is it because you haven't really understood what the basic nature of your industry is? "

Zheng Yaonan was also very bold. When the financial crisis happened in 2009, many people were in bad business, so they had to shrink their business for the winter.

But Zheng Yaonan is expanding against the trend. Zheng Yaonan finds that the domestic market has not been seriously affected, but the cost of acquisition is much lower.

That year, he bought the factory at half the cost and bought several companies.

Zheng Yaonan's success is inseparable from his diligence and diligence.

Now Zheng Yaonan has at least 40 days of school a year, reading at least one book a month and writing a diary every night.

He always carries a book with him, and when he chatted with others, he found some useful ideas to write down.

People who met Zheng Yaonan said that he spoke very well. Who could have thought that he only graduated from technical secondary school? This is the result of continuous learning.

If you are not born, you will be proficient in everything and are destined to be rich. Do not belittle your humble work now. Even if you are only a security guard at the beginning, you can do it differently.

In addition to diligence and learning, see opportunities and resolutely try.

If this is not the case, Zheng Yaonan may have been a security guard. If he is not in the same place, he will not be worth nearly 10 billion.