Grass Roots Businessman Ding Shuibo's Entrepreneurial Story

He sold fritters at the age of 8 and sold ice lolly at the age of 9. 17 and two partners raised 1500 yuan to start their own business. He spent the whole 20 years on the market, and he became a rich person with hundreds of millions of wealth. Let's take a look at the entrepreneurial story of the grassroots businessman.

In 1970, Ding Shuibo was born in Jinjiang, Fujian, from a Hui town named Chen Dai. Then one day, Ding Shuibo told his father Ding Jinzhao that he was going to quit school. Like all the business leaders of the grass roots, Ding Shuibo dropped out of school simply because he wanted to help his family to live a better life.

At this time, the wind of reform in Jinjiang is booming. It is also called "the three largest private economy cradle of the country" with Wenzhou, Fujian and Shishi, Zhejiang. Almost overnight, many farmers who had planted rice in the fields a few days ago washed their feet away from the fields and turned themselves into township entrepreneurs wearing suits and ties.

Ding Shuibo has shown great talent in business since his childhood. Ding Shuibo has two younger sisters and a younger brother. His father drives a tractor for the village and runs away all year round. The hardships of life make Ding Shuibo very urinate and bear the responsibility of the eldest son.

At the age of 8, a man ran naked on the street to sell the fried dough sticks. At the age of 9, he carried a heavy ice bucket against the scorching sun to sell ice lolly. It can be imagined that a thin child is like a big ice bucket carrying a loud cry at the field, but the water ice popsicle always sells more than others.

　　 17 years old, with 1500 yuan in business

He and two sworn brothers invested 500 yuan in each person to start their own business. The company is very simple, and a small shed is built on the side of a small river in chedai, Jinjiang. Slipper This is the rudiment of "Sanxing company" in the future.

"At that time, there were only four people in the factory, and the process was very simple. Raw material Buy it and give it to your neighbor's house to make shoes. When the shoes are ready, the factory will pick up the shoes and then sell the shoes to the market. Ding Shuibo said that the main idea at that time was to make life better for them and their families. "At that time, there was no such standard operation as now, and there were no specific targets. We only know that as long as we produce and sell, we can continue to develop. "

In the first year, the factory sold more than 2000 pairs of shoes altogether, but in the second year, it sold fifty thousand or sixty thousand pairs of shoes. By the year 1990, shoe factories had improved, and the market expanded rapidly to major cities all over the country. The annual output value has exceeded 30 million yuan.

"By the year 1990, people's living standards had been greatly improved. We feel that the market of slippers is still limited, and the profit margins will not be great. After internal discussions, we decided that the production of sports shoes can enrich the production line and satisfy the market demand on the one hand. After a decision, the factory began the production of sports shoes. In the first year, 30 thousand pairs of sneakers were produced, and second production reached 200 thousand pairs.

In 1992, Ding Shuibo discovered in a border trade activity that his products were also popular internationally. So, began to enter the foreign market in a big way. In 1993, Sanxing company became the first enterprise in Jinjiang to enter the South African and African markets. Since then, Sanxing has set up branches in the United States, Spain and Chile, and its products are exported to more than 40 countries and regions, becoming the famous "export king" in Jinjiang.

In 2002, Ding Shuibo was influenced by the changes in the international environment and export markets to achieve strategic transformation and establish " XTEP "Brand" has sounded the clarion call for officially entering the domestic market. With the development of enterprises, there are now more than 10000 employees who are directly paid by XTEP headquarters. More than 10000 employees mean more than 10000 families, and Ding Shuibo is more and more responsible.

In June 3, 2008, when Nicholas Tse, Willber Pan, Jolin and other performing stars gathered, Ding Shuibo, President of XTEP, was completely drunk. The 38 year old Jinjiang man finally brought the company to the Hongkong stock exchange and made XTEP a truly international company, which took 20 years.