Operation Strategy Of Newly Opened Clothing Store

If the novice takes the goods, there will often be disputes with the merchants, or the businessmen are making a cold talk. Often, many novice think "it's because I take the goods less."

Often, many novice people have a lot of annoying places on their own, rather than "take less goods".

As a businessman, large customers walk thousands of pieces of clothing every month. There are hundreds of small customers, dozens of pieces, and a few pieces. Money is the same money. There is no need to discriminate against anyone. After all, no one has any hatred for money, so it is a mistake for the novice to think "get goods less".

Professional clothing wholesalers are just as nervous and tense as business and war, and the most important thing is that the business of a day is concentrated in four hours from 5 a.m. to 9 a.m.

Then, if you think you want to buy, ask the price, do not buy, do not ask the price, so as not to waste other people's time and mood.

Secondly, you don't want to talk too much. For example, I heard that after a girl asked, she didn't buy it. She said that the quality was so bad that she was beaten by a businessman.

Then you ask if you don't buy. Of course it doesn't matter. When you waste other people's tense time, you are stimulated again. These businessmen themselves are not very high in culture, so they are beaten.

One mistake: first, the novice takes the goods, often with the angle of "retail" from the angle of "Taobao buyers" to look at stalls merchants, and think that I am "God", you should give me satisfactory services.

Such an idea is actually wrong. If you sell a garment, the profit is 100% or even 200%, but he sells one.

Maybe it only earns 8 cents 2 yuan.

Myth two: besides, your own time may be very cheap, and the time of the merchant is precious.

According to a merchant's daily profit is 3000 yuan, but his business is concentrated at 5 o'clock in the morning - 9 hours four hours; on average, the cost of one hour is 750 yuan.

If you waste a minute with him, he loses 12.5 yuan.

So the novice takes the goods in the wholesale market, and you think you have to ask for the price. Of course, it doesn't matter. But don't waste the time of the merchants, or tell them to annoy the merchants. Otherwise, they will not be wronged.

The merchant's heart is also burning. Ah, your little girl has lost 12 yuan to me. I still don't say that. These businessmen have no cultural quality, so they kick over.

Myth three: clothes themselves must be defective, or defective products and so on.

If the manufacturer is still running this style, the merchant can return it to the manufacturer, so the merchants are "inferior goods can be exchanged for free", but the premise is that if the style is not clear, if the manufacturer fails to do so, it is equal to the merchants to bear the losses, and the merchants will naturally refuse to do so.

The shopkeepers here are mainly in two categories: one is the defect of the product itself, for example, the small problems such as thread disconnection.

In fact, this small problem can be handled by itself.

There is another category, the product is indeed a defective product, but he waited for more than a month before changing it. At that time, the factory did not produce, and the merchant refused to change it for you.

Some shopkeepers are very "authentic". For instance, when they encounter clothes that are really defective, they may not come to the market themselves, but they will find other people to bring them back as early as possible, without causing any loss to the merchants, so they will be happy to change them.

Some shopkeepers are obviously inferior goods and should be changed by merchants. Instead, he will deal with them himself. For example, there is a hole in the sweater. He has asked someone to mend 2 yuan to solve it.

Some big customers, each time to buy 1000, you say there must be a defective, but he will handle it himself, one is not changed, this is a mature performance, according to a number of novice, he has several thousand, more reason to "straighten out" to change.

Sometimes, merchants will give some very good conditions, such as "changing styles and changing colors."

Myth four: for example, a girl who takes the goods for 3 days will have to change it, so how can you know if you can't sell it for 2 days?

Some shopkeepers, after a month, did not do this style, and she came to change it. Then, who would I sell it to? If you change it, who will I sell it to? Some people will take dozens of items away. After a week, a few weeks later, dozens of items will be returned.

Besides, you don't have the skills to sell yourself.

Apart from the difference in the number of goods taken, novice and skilled hands are even more different. In fact, in the "mutual understanding", "honest" and "mature business", in fact, as long as we understand each other's interests, there is a good friendship between merchants and shopkeepers.

So how can the novice improve their realm?

First, you go.

You should wear a "tattered point", take a "very land" bag, you'd better make a "pull cart", so you are familiar with appearance, merchants generally treat you warmly.

Secondly, you should not hesitate to ask questions, or deliberately like businessmen to suggest that they are taking a lot of goods, which are often annoying.

Please remember: it's okay to take less or not, but the cost of time in the morning is 12 yuan per minute.

If you want to change the goods, try to change it in the afternoon. If there is no business in the afternoon, you will not be cool to see you.

In the process of dealing with business, we should be mature in doing things. We should not be too "God". We should consider others' interests and others will consider it for your interests.

Do not think that I am a customer, I am God, the merchant is not the owner of Taobao: how much money there is, how much money will be served, and his day's profit depends on the morning business, so you have to think about it for them.

In addition, the quality of products should not be too perfect. Remember one word: one cent, one price.

A shopkeeper also began to scold, and bought 2 sweaters on the Internet, 22 yuan and one, and began to scold, "no wool at all," and "feel a lot too comfortable".

"Ah," if 22 yuan sweaters are made of wool, the cost of raw materials for wool is not enough. How can they have wool? And the clothes at this price are originally low-grade goods. When you scold others for low-grade goods, why don't you ask yourself if they have "high-end money"? Right?

Therefore, the first thing a novice does to start a clothing store is not to spell "increase the quantity of goods" but to "mature himself first".

Author: Cui Junchao, a well-known media man, founder of WeChat cultural platform, a large media columnist, Deputy Secretary General of the International Federation of animation industry.

Cultural Landscape Industry Co., Ltd. is engaged in brand marketing of large-scale cultural industry projects such as live performance, cultural industry park, theme park and eco-tourism.