"Ai +" AI Can See Youku Videos And Watch Them While Buying Them.

With the continuous development of science and technology, the latest emergence of clothing + concept, with the support of clothing plus technology, Youku has become the first video platform in the industry to take advantage of AI recognition technology to achieve the goal of watching and buying.

By the end of 2015,

Announced the strategic investment in China's leading computer vision search technology service company "clothing +", this move also indicates the video business "watch and buy" large-scale application of substantive progress.

Recently, under the support of Yi + technology, along with dozens of hot programs, Youku has become the first video platform in the industry to achieve large-scale watching and buying through artificial intelligence recognition technology.

In addition, with Youku's leading edge in the field of Internet content and other fields, the cooperation will quickly improve Youku's electricity supplier ecological mode and form a complete commercial closed loop.

While watching, you can buy smart identification stars and the surrounding products.

It is understood that Youku as a pioneer of video business, the first Alibaba strategic investment in 2014, launched a video business side to buy products, while playing video, the right side will show the characters in the same product.

Since then, video business has been one of the key products in the industry, and Youku introduced AI + AI recognition technology, which is regarded as a major driving force for the development of video business.

With the leading computer vision search technology, it can learn three deep learning AI technologies through the side looking, buy the engine, the image / video intelligent analysis engine and the face recognition engine, and integrate the massive data of the big electricity providers.

The so-called "large-scale shopping" refers to the innovative shopping scene based on the evolution of new technology.

The essence of AI is similar to that of Google. The difference is that this time, the power of deep learning + big data breaks out to every ordinary user in the AlphaGo.

Unlike previous users who can only shop in specific video programs sponsored by branded producers or manually, users can actually search for the same item in real-time in any video scene allowed by the video platform.

In addition, for the massive updating of video content, the automatic intelligent recognition recommendation system has replaced the manual operation, greatly improving the operation efficiency of the video platform, and truly scaling up the popularity.

In the past, when people understood, watching and buying were mostly limited to stars that appeared in the play.

And the scope to buy it is bigger and more convenient.

For example, when you look at the video, the engine automatically identifies the clothes, bags, accessories, digital products of the stars, even the sofa curtain lamps and so on.

Like a brain behind learning, users will feel better and better.

Clothing and related responsible person said.

Youku seamless docking Taobao Tmall sellers, video business ecosystem emerging

For Youku, hundreds of thousands of shops Taobao and Tmall are undoubtedly the basis of video business.

In turn, for Taobao and Tmall sellers, Youku and other video platforms are not important channels.

In the early days of video business, people in the industry predicted that the video will become the third electricity supplier channel after PC and mobile phone ends.

And Youku and clothing + the introduction of AI into the video business, the vitality of the video business ecosystem will also appear.

At present, Youku has seamlessly butted hundreds of millions of Alibaba's commodity library, basically covering all the products appearing in the video, just like embedding Taobao and Tmall into all video content.

In the process of watching videos, users can directly add the items in the play to the shopping cart. That is to say, the buying impulse of the video audience will change into buying behavior instantly. Compared with the lengthy chain of "audience chasing drama Taobao login to search related items > screening price to confirm purchase", the conversion rate of video business is obviously very efficient.

It can be predicted that Youku's business ecosystem provides a new source of traffic for Taobao and Tmall.

Users see the video products, Youku video will accurately deliver the goods link for users.

This revolutionary technology will not only facilitate user shopping, simplify shopping procedures, but also increase the proceeds of Taobao Tmall's famous brands will become a model, encourage more businesses and launch products suitable for video shopping.

The advertisers will be included in it, scale up and buy to accelerate the realization of ecological closed-loop.

"The screen is the channel, the content is the shop", Youku investment clothing + also shows its electricity business ecosystem as one of the core strategies.

Because of the addition of clothing and addition, the construction of ecological closed-loop has become possible.

This benefit from clothing + computer visual identification technology can be used to analyze and label massive video content, and create a video advertising system.

Let the advertisement be integrated into the scene, enhance the conversion rate and increase the advertising value through scenario buying.

So far, Youku has fully integrated the industry leaders of the third party intelligent industry through the cooperation with Yi +, GoPro, Alibaba and other companies, consolidating multi quality resources and consolidating their leading position.

It has laid a solid foundation for the ecological construction of the electricity supplier, forming users and contents.

The close loop of advertisers' mutual win win provides greater imagination for sustainable development.