Xi Liu Clothing Builds Regional Brand With Strength

Today's Xi Liu is enough to match the title of "the first town in Kanto", "the famous clothing distribution center in Northeast China", "Chinese trousers industry town", "China's cotton clothes famous town", "Chinese men's trousers watching Xi Liu" and "China (Xi Liu) men's trousers OEM center".

Innovation is a hot word in the West.

Enterprise managers actively integrate into the supply side reform, and innovate the new vitality of the traditional clothing market through innovation.

In the future, the price will no longer be the core of the competition in the market. The pursuit of quality, brand and value will become a new normal for the development of the West willow.

Enterprises actively innovate, dare to use new fabrics from the source, and jointly develop new fabrics with fabric enterprises.

In terms of style, it does not lose quality products in Guangzhou, Shishi and other places. In sales, some brands of fashionable mini pants are also leading the market trend. In terms of category, apart from trousers and casual pants, the production of sports pants, outdoor trousers and other small trousers is also increased.

Trousers and cotton clothes are the two core products of the clothing of Xi Liu. Ryu Jin was awarded the title of "Chinese trousers industry town" and "China's cotton clothes famous town" jointly by the China Textile Industry Federation and the China clothing association.

In June 2014, the construction and Management Committee of the West willow market led 14 trousers enterprises to hold a press conference in the Great Hall of the people in Beijing.

Sitting on "two famous towns of Chinese cotton clothing" and "famous Chinese trousers industry"

While promoting regional brand building, the western Ryu Jin government is more active in supporting brand enterprises to become bigger and stronger. It also supports policies in favor of brands, awards brands at famous brands at all levels, and commends outstanding entrepreneurs, designers and other outstanding talents.

In addition, since 2010, West Ryu Jin has been actively organizing.

A series of important activities such as the cutting-edge designer competition, the North dress procurement Festival, the North Paiwan Wanli travel line, the establishment of the Silk Road, the West Liu post station and a series of important activities, and take the initiative to go out to the group to participate in the exhibition CHIC, and encourage the brand enterprises to show themselves on the international stage, learn advanced, see the wise, and surmount bravely.

According to statistics, on the current CHIC, the exhibition of "Bei Pai dress" of the Xi Liu has handed over nearly 10000 visitors to the exhibition, and has issued more than 8000 kinds of publicity materials. 10 exhibitors have reached more than 3000 cooperative intentions with merchants, signed more than 1300 brand agency contracts, and ordered the supply volume to break 120 million yuan.

"Under the predominance of the industrial foundation, the increasingly sophisticated production process, the gradual improvement of the industrial chain, the good performance price ratio, the short and fast development mode, and the strong support of the government, the local commercial wave, which belongs to the West Liu clothing, is flourishing in the crevice between tradition and innovation, system and market, and is integrated with the management concept of the changing era, and fluctuates along with the development process of China's garment industry."

As Li Qingquan said.

When it comes to the construction of the North style clothing brand, Li Qingquan added, "in the next few years, the willow willow will be based on the goal of" west trousers in China to see the West willow ", adhere to the strategy of introducing and going out, strengthen exchanges and cooperation with other parts of the country, strengthen brand building, actively promote West Liu clothing to go abroad, promote the extension of the industrial chain of Sai Liu clothing, and further strengthen the construction of e-commerce and trade logistics.