How To Design Decoration For Fashion Ladies' Franchised Stores

The direct criterion of store design is the quality of merchandise sales.

Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal.

When receiving a store store design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of all kinds of artificial design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

How big is the size of the same kind of merchandise? For example, the musical shop has both the huge piano and the exquisite harmonica, while the clothing store has the same specifications.

Clothing varies from season to season. Clothes that vary greatly, such as summer T-shirts and winter cotton pads, vary greatly and occupy a large space. Although they are rich in shape, they are also easy to create disorder. Design should emphasize order. Reduce artificial decoration elements.

Clothing with a small change is arranged neatly, but easy to fall into monotonous design. Attention should be paid to changes in design, such as southern Guangdong area, seasonal change is not great!

The store decoration of monopoly trousers and monopoly tops should be designed with different decorations to cater for the seasonal changes of clothing. The different seasons will change the size of clothing. So space should be paid attention to when decorating.

The style of the merchandise determines the style of interior design.

It's a fashion store.

The freshness and elegance of the youth casual shop are quite different from those of the casual shop.

The harmony between interior design style and management characteristics is directly related to the sale of goods.

Shop decoration design should pay attention to the design style of interior space, the exterior design should embody individuality, and be consistent with the industry you are engaged in, such as the appearance of the court is more solemn, and the barber shop is more fashionable. The storefront design and shop decoration design folding cup directly affect the impression of customers on your company, just like a guest visiting your house, he will also observe the decoration design of your home, directly reflecting a corporate image.

For storefront

The facade decoration is very important. I think the facade of the storefront should be basically unified or relatively coordinated with the form and style of the surrounding buildings. In addition, we can make full use of the edge space of the shop, such as the balcony, the awning and other street spaces. These spaces are the outward expansion of the interior and the extension of the outdoor streets. Also, the billboards must be large. The styles of indoor and outdoor should be unified. It is better to be simple, like the main business of women's clothing, with a warm design style and many small accessories to adorn. Women love lovely beauty.

The same kind of commodity has many changes in form, but the space is lively, but it is also easy to mess up, such as toy stores.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main fashion shop.

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The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Clothing, we should highlight the color and texture of clothing.

Does the commodity have a great influence on customers' purchase in the form of groups or individuals?

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

The design and decoration of fashion women's franchisees not only affects the real interests of a brand, but also relates to the development and extension of the brand.

On the other hand, in the design and decoration, we should not only reflect the characteristics of the brand, but also express the brand's style, concept and humanistic concept to some extent.

Terminal is a direct window to display underwear brand.

It is a platform for all terminal marketing tools.

Therefore, terminal image building is the first link of terminal marketing. After a brand's SI system is determined, the promotion of each single store is very important, otherwise SI will lose its meaning.

To ensure that the image decoration of every single store must carry out the SI thought, we can ensure the unity of brand image.