British Top Underwear Brands Have Strong Potential In Retail Development.

The picture shows a store in Agent Provocateur.

Senior British

Brand Agent Provocateur appointed former Dior Homme executive Fabrizio Malverdi as

The new chief executive will come into effect on May 2nd.

Fabrizio Malverdi will take over the Garry Hogarth that left the company in February this year, and Adrian Ward will replace Fabrizio Malverdi to become the senior vice president of Dior Homme.

Previously, Adrian Ward worked in the Polo Ralph Lauren Asia Pacific region.

According to the news, Fabrizio Malverdi plans to expand further to Asia.

And expand garment and accessories series.

He worked closely with Sarah Shotton, the brand creative director, and said he would try to enter the field of spectacles, as well as more non underwear categories.

Fabrizio Malverdi was appointed palm Homme Dior in 2011.

During his term of office, he pushed the brand to the high end and gradually developed the series of formal clothing, leather products and footwear, and expanded the brand shop network.

He worked in LVMH group for ten years and worked as a general manager from Italy fashion group Mariella Burani Fashion Group to John Galliano.

Subsequently, Fabrizio Malverdi left John Galliano to become CEO of Givenchy.

Under his leadership, Givenchy recorded strong sales and earnings.

While working in Italy, Fabrizio Malverdi officially launched his fashion career, including Vivienne Westwood, Martin Margiela and Calvin Klein Collection brand.

Agent Provocateur official website

Chris Woodhouse, chairman of Agent Provocateur, believes that the international background, entrepreneurial spirit and the ability to build achievements of Fabrizio Malverdi are worth respecting.

He disclosed that the company needed professional skills to expand its physical stores, develop its influence in the network field and product categories, so as to lead the company to the next level.

Fabrizio Malverdi said that brand has strong potential in retail development and has the advantage of investment resources.

He plans to enhance the luxury experience of brand boutiques, develop new areas and optimize the interaction between boutiques and brand e-commerce platforms.

According to company information, the United States is the largest market for Agent Provocateu, while the United Kingdom ranks second.

Fabrizio Malverdi believes that both Southeast Asia and China have special potential for development.

Although there are no stores in Japan, there are also opportunities for development in this area.

Agent Provocateur, the UK's top underwear brand, was founded in 1994 by Vivienne Westwood's son Joe Corr and his wife Serena Reese, but Joe Corr is no longer involved in business management.

Agent Provocateur operates 111 independent stores and stores in 29 countries.

Agent Provocateur is controlled by 3I, a private equity fund.

According to the data provided by the company, as of March 28, 2015, its total revenue was 62 million pounds (about 94 million 800 thousand US dollars), and the pre tax profit was 10 million pounds (US $15 million 300 thousand).