Why Did The Hot Clothing Wholesale Market Go Down In The Past?

Now

The market is in an awkward situation. On the one hand, there are still some customers who need this kind of channel to purchase goods. On the one hand, it is hard to maintain the corresponding profits by the impact of online shopping.

With all kinds of wholesale in Beijing

With the gradual progress of the relocation process, some wholesale markets have moved to places like Tianjin and Hebei, and the traditional industry of wholesale market has once again received the attention of people.

In many wholesale markets, the wholesale clothing market has been an important channel and link of clothing sales in the past. With the upgrading of user consumption, the scene of noisy and bustling scenes has been rarely seen before.

So where should the wholesale clothing market go?

No longer grand occasion

In fact, although many clothing wholesale markets are still in operation, they are much worse off than they used to be.

Recently, reporters visited Wantong, Tianyi and other well-known wholesale markets in Beijing to visit.

In the same year as the object of planning for relocation in Xicheng District, Beijing, the situation of Wantong and Providence is not exactly the same as those in 2016.

As soon as we enter Wantong, there is obviously not much passenger flow. Most of the stall owners are somewhat careless. Only a few stalls gather some passengers.

The most popular passenger is the five floor of Wantong and the special shopping mall.

Factory stores are the main brands, and sports brands such as Nike, Adidas and Lining show more than half off of the price.

Despite this, compared with the Tianyi wholesale market that reporters later visited, Wantong also looked a lot of cold and cheerless.

In the wholesale market dominated by small commodities, the proportion of wholesale clothing can not be compared with that of Dahongmen, the main clothing company.

However, as the "mobile batch" has basically moved out, there are many shopping malls or relocation or shutting down and upgrading in Dahongmen. Many customers have gathered in the wholesale market.

Despite the working day, there are still many merchants in the wholesale market.

"Before we went to" wholesale "wholesale, now" move batch "has moved, we came over to the wholesale, or still do not want to go to Hebei, there is no Beijing convenience.

Xiao Chen, who is buying, said.

Although compared with Wantong, the flow of Providence is just a lot, but there is no grand rush of shopkeepers.

For now, Providence does not have a very clear picture of "rejection" before moving.

The reporter asked the stall questions about the relocation this year. Most of the stall owners were more likely to avoid it, and the stall owners said they were not clear, nor did they receive the relevant notice.

Why did the hot clothing wholesale market go down in the past?

Some experts said that in fact, the clothing wholesale market is in an awkward situation. On the one hand, there are still some customers who need this kind of channel to purchase goods. On the one hand, they are affected by online shopping, and it is difficult for businesses to maintain corresponding profits.

The problem of rent has always been a difficult problem for various physical industries, which is no exception to the wholesale clothing market.

Zhao boss, who once worked in the "dynamic batch", said that from the rent point of view, there is no way to compare with the current network sales.

"In the past, Taobao was not so good at that time, but it has been hit hard over the past few years. The rent has been rising. The annual expenditure is only tens of thousands of dollars, not to mention other utilities and so on. The cost is really hard to control."

Zhao boss, who has been working hard in Beijing for nearly ten years, said he did not plan to continue to make wholesale clothing, and began to "test water" in other industries.

"Now that clothes are really not good enough to do, I have no idea that after so many years, I have to change careers. I plan to go back to my hometown to do some other business with my friends, and I still have to live."

The example of Zhao boss represents the status quo of many clothing wholesalers.

As an important part of clothing sales in the past, clothing wholesale market is now hard to return to the past.

In addition to rising store rentals, as Zhao said, the impact of online sales on clothing wholesale is also very serious.

It's easy to find all kinds of clothes of ten yuan or twenty yuan by opening Taobao's web page. Even at such a cheap price, the shop can still mail the post. "We really can't do this."

Zhao boss said.

Transformation pains still exist

In the face of business difficulties, pformation and upgrading have become the way of choice for most garment wholesale markets.

However, for these traditional clothing wholesale market, pformation and upgrading is not an easy task.

At present, the process of pformation and upgrading of the wholesale clothing market is mostly "redecorating and upgrading after low-end shops", and many of them have changed into shopping malls similar to shopping centers after reopening.

For example, the original elegant clothing wholesale market in Sanlitun, Beijing, mainly deals with wholesale clothing for foreign affairs. Last October, it was closed up and renovated and upgraded to a modern shopping center.

The "Hau" market has been upgraded to the financial innovation center of Bao Lan, and the century "Tian le", which occupies the half of the "moving batch" market, will pform itself into four major centers: the clothing exhibition experience center, the clothing new product promotion and distribution center, the fashion designer creative design center and the clothing electric business operation center.

Dahongmen's Tianya women's clothing, new century business city, Fang Shi Textile City, Fucheng building and other 4 markets also launched upgrading and renovation work last year.

However, for this pformation and upgrading, the specific effect will take time to prove it.

Take the upgraded elegant show as an example. At present, it has been renamed the Sanlitun elegant show. The previously crowded stalls have disappeared. Now the shopping malls are all kinds of brand clothing shops, with an average of less than 20 shops on each floor.

At present, the new elegant show is no longer selling low-end products, mainly based on well-known brands at home and abroad.

However, this pformation and upgrading may not be as good as expected for the current elegant show.

Although it has been more than half a year since it has been reinstalled, the shop has not been filled yet, and the third layer of the top customized has not yet been opened.

According to the plan of opening last October, the five layer of elegant show is the gourmet area, but now the stairs leading to the five level have been blocked.

The staff said that after 3 months' operation, the region was closed because of internal problems.

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For the current situation of new elegant show, some customers told reporters that it can not be satisfactory.

"As an old Beijing people, I used to go to ya Su to clean things. I found it cheap and chic. Now I feel like I am a lot more advanced after reloading, but things are also expensive, and there are few varieties, so it is hard to find any fun before, and I feel I have lost my own characteristics and become very ordinary."

Ms. Wang, who tried clothes on Ya Xi's first floor, said she would not think about it if she did not pass by.

Coincidentally, the Wantong wholesale market has once made an upgrade. In the five tier, it has introduced a brand shop based shopping mall, and has added many restaurants and convenience stores around it.

However, in view of the reporter's observation, few customers have entered Wantong mall after the consumption of convenience stores and so on. The surrounding businesses and the wholesale shops inside the mall seem to be divided into two systems.

The merchants in the mall only have some retail businesses, which are rarely seen in large quantities.

The Wanrong world market, which was launched in April 2015, was upgraded in April 2015. At that time, 18 Korean original brands were introduced on the first floor and made themselves into "Korea city".

But this pformation is hard for some customers to accept.

"These Korean clothes are direct, and the prices are all very expensive. Any jacket is almost the same price as the domestic brands, but they do not know much about those labels, and some have not yet identified them. They feel that they spend so much money on them."

Some customers told reporters.

There are also customers who say that although the environment is much better, there is only one layer of this. Moreover, for the price, the products with high prices at low prices are also unacceptable.

At present, all the shopping centers of the "dynamic batch" have basically been withdrawn from shops. When the reporters visited the "mobile batch", they found that it was almost empty city, and only a few businesses were still open.

Obviously, many consumers believe that the wholesale market is still selling at a low price, but changes in decoration and investment do not allow them to change their ideas.

"Many people have misunderstood the wholesale market," he said. "The wholesale market is a low-end three current paction -- cash, spot and spot."

It is even thought that the three paction mode should be eliminated as soon as possible.

And I think this pattern will not disappear in a short time.

It is a way of consumption, a process of enjoying consumption, leisure and entertainment.

According to the insiders, the pain of this pformation is the traditional clothing wholesale market must go through. Only through the test of the market, the survival of the fittest, and the elimination of the missing part of the times can the traditional clothing wholesale market be reborn.

Where is the upgrading road?

Faced with the current labor market pformation of the current labor pains, Jin Lucheng believes that the pformation and upgrading of the market is primarily a change in ideology, followed by upgrading of facilities and equipment.

"How should the wholesale market be pformed? What forms need to be pferred? How can it be upgraded? Simply pick up the old buildings, and the wholesale market plus the electronic business platform plus the Internet, that is, pformation and upgrading?" Jin Lucheng said that pformation is not a simple "1+1".

As a necessary means of pformation and upgrading of various traditional industries, "Internet +" seems to have been "brushing" the sense of existence in front of people. Under the tide of "Internet +", not only is the ordinary physical shopping center looking at the Internet, but also the low end wholesale clothing wholesale market is going to ride on this class.

"Moving batch" century day Le main clothing wholesale business, is currently building wholesale clothing O2O platform, attracted by many merchants, and showing a high-speed development trend.

According to the century sky music, there is an important content in the future development of the century Le Le building, which is to continue to promote the construction of the wholesale O2O platform for garments, effectively improve the wholesale business mode of clothing wholesale online and offline, and actively discuss cooperation with the wholesale clothing market around Beijing, so as to prepare for the gradual relocation of the merchants of the century Le Le building and ensure the continuity of the clothing wholesale business. In addition, it is necessary to promote the upgrading and upgrading of the century Le Le building and create the "four centers".

But for the combination of the wholesale clothing market and the Internet, many experts believe that this is still in the exploratory stage. After all, the wholesale clothing industry is not quite the same as the ordinary clothing retailing, and the integration with the Internet is not as easy as retail.

"We believe that we must add the Internet to the pformation and upgrading of the wholesale market," he said. "No such change will be called pformation and upgrading."

Jin Lucheng pointed out that "the Internet should be one of the means by which wholesalers and wholesalers expand their sales. No matter what steps they develop, the use of Internet sales will not completely replace the original sales mode."

Yao Guanghai, Party Secretary of China International Electronic Commerce Center, believes that the wholesale market must embrace the Internet if it wants to pform and upgrade, but at present, the application of the Internet to most markets is still at an initial stage.

"To open a store or website on the Internet, besides selling goods online, it also sells goods online. This is what everybody can do now, and it is also done more widely.

This is "Internet +" right, but when people do this generally, it does not change our current pressure and achieve real pformation and upgrading, because the application of the primary form of the Internet is far from enough.

So, where is the pformation of the traditional wholesale market? Jin Lu Cheng believes that it should be guided by specialization, internationalization and modernization, based on the regional commodity standards, taking full account of regional consumption habits and consumption aspects, and changing the original traffic congestion, confusion of personnel, poor hygienic environment, fire and public order hidden dangers, and many other criticisms.

A few days ago, when attending the "seventeenth China Commodity Exchange Market Development Forum" sponsored by the Chinese Market Association, Jiang Ming, President of the China Federation of Commerce, said that brand development, logistics and e-commerce are the key to pformation.

From the experience point of view, we must first grasp the brand building, take the brand as the center, and grasp the brand from the market management, team management, business mode, market operation commodity and so on. This is the core.

Secondly, we should also grasp the logistics and grasp the brand as the core to do a good job in modern logistics.

At present, logistics is still at a relatively low level, which seriously affects the efficiency and effectiveness of the trading market.

Third, we must focus on e-commerce, take the brand as the core, take modern logistics and e-commerce as wings, and promote the take-off of the trading market.

But we still have many problems, such as disorderly planning and large volume, which may have an impact on the efficiency of enterprises and cause the decline of the whole industry.

Jiang Ming said.

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Transformation of traditional clothing wholesale market

Beijing Sanlitun's original elegant clothing wholesale market, mainly engaged in wholesale clothing, in October last year after the shop was renovated and renovated, upgraded to a modern shopping center.

The "Hau" market has been upgraded to the financial innovation center of Bao Lan, and the century "Tian le", which occupies the half of the "moving batch" market, will pform itself into four major centers: the clothing exhibition experience center, the clothing new product promotion and distribution center, the fashion designer creative design center and the clothing electricity supplier operation center.