Lin Chiling Made Small Security Zheng Yaonan Successfully Attacked.

Zheng Yaonan from a security counter attack to today's city beauty chairman, 2015 Hurun rich list, Zheng Yaonan 8 billion 500 million worth list, but also spent heavily to invite Lin Chiling as spokesperson.

In 1995, Zheng Yaonan was 20 years old, and Zheng Yaonan brought 500 yuan from her home in Gutian, Fujian, and ran to Shenzhen.

The first job he can find in secondary technical school is to do security and gatekeepers at WAL-MART China headquarters.

Even if he is a doorman, he is very attentive. He will pay attention to remembering the names of everyone who comes in and out, and can call them directly when they meet.

Because of his seriousness, a few months later, he pferred from the security guard to the security store.

This adjustment has changed Zheng Yaonan's way of life.

Many people ask, why did he become a rich man by security?

When he was a security guard in the store, he was not just looking at thieves. He used his working time to observe the habit of shopping and observe how salesmen sell things.

How to manage commodities?

On one occasion, when Zheng Yaonan knew that a small bottle of cosmetics could be sold for 300 yuan, he had a great impact on his heart. He resolutely converted to selling, found out his way, resigned and started business two years later, and opened the first cosmetics shop on his own 20 thousand yuan.

A year later, it opened to 8, earning the first pot of gold.

One day, Zheng Yaonan saw a small booth selling underwear, a $10 underwear, and sold for nearly 1000 yuan in an hour. He could not sit still and felt the prospect of the underwear market. He founded the city beauty beauty underwear company, the predecessor of the city's beautiful people.

In 2014, his company's urban beauty came on the market in Hongkong, becoming the first listed company in Fenggang town of Dongguan. In 2015, Hu Run's list of 8 billion 500 million richest men came to the top of Zheng Yaonan's list.

Sell more than 10 billion underwear every year.

Even at a great expense, he invited Lin Chiling to be the image spokesman.

Zheng Yaonan said that in business, we must know where our strengths are, do not do anything and make money. We must stand up to temptation.

I experienced a lot of temptations in the process, such as the best time for real estate to tell me, Zheng Zong, you have so many buildings and property can do real estate.

When the hotel industry was very good in Dongguan, I didn't do it.

Because my ability is not here, my ability is in underwear.

Now many people say that physical store business is hard to do, but

There are nearly 10000 stores, but the number of new stores is increasing by 3 per day.

Zheng Yaonan said, "many people say that the entity is not good enough to open shop.

I wonder why your store can't go on. Why can't you do business? Is it because you don't pay enough attention to it? Is it because you haven't really understood what the basic nature of your industry is? "

Zheng Yaonan was also very bold. When the financial crisis happened in 2009, many people were in bad business, so they had to shrink their business for the winter.

But Zheng Yaonan is expanding against the trend. Zheng Yaonan finds that the domestic market has not been seriously affected, but the cost of acquisition is much lower.

That year, he bought the factory at half the cost and bought several companies.

Zheng Yaonan's success is inseparable from his diligence and diligence.

Now Zheng Yaonan has at least 40 days of school a year, reading at least one book a month and writing a diary every night.

He always carries a book with him, and when he chatted with others, he found some useful ideas to write down.

People who met Zheng Yaonan said that he spoke very well. Who could have thought that he only graduated from technical secondary school? This is the result of continuous learning.

Without being born, everything is master and doomed.

Don't belittle your humble work now, even if it's just a security guard at the beginning.

In addition to diligence and learning, see opportunities and resolutely try.

If this is not the case, Zheng Yaonan may have been a security guard. If he is not in the same place, he will not be worth nearly 10 billion.