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    XTEP'S Network Marketing

    2010/9/4 15:01:00 94

    XTEP XTEP Brand

           

    XTEP

    Domestic sports brand launches

    XTEP

    Its purpose is to strive to increase the humanization and cultural connotation of enterprises and products with the help of this advanced network mode.

    brand

    The influence and the scope of dissemination will ultimately enhance the core competitiveness of enterprises in the market.

    And XTEP's hand in China network is not only the return effect mentioned above, but also the business cooperation of simple network marketing, and it can be regarded as a kind of strategic deep cooperation. It is enough to prove that the deep cooperation between the two is very significant.


       

    The XTEP sports network (sports.china.com), which is cooperated with China Internet, is XTEP cool sports. Its design style integrates the unique style of the two brands and highlights the unique brand character of XTEP.

    In addition, in the XTEP sports cool channel, every website has a red XTEP logo, which can be said to be half the sky of the entire website. This brings hundreds of millions of brand exposure to XTEP brand, and makes XTEP brand image more popular, affecting the present and potential target audience.


      

    The content of XTEP cool sports is reflected in the great interaction with netizens. The website and interactive columns have been established, such as XTEP hotspots, XTEP live broadcast, XTEP hot reviews, XTEP sports club, XTEP and so on.

    These all-round cooperation will not only greatly enrich the content of "XTEP cool sports", but also make the network atmosphere more humanized and interactive, thus creating a XTEP brand atmosphere network interaction environment, attracting more target audience.

    While participating in the XTEP cool sports online activities, target audiences can not only express their views and opinions on XTEP's hot topics, but also experience the fun brought by surfing the Internet, and realize the fusion of fashion charm and sports culture brought by XTEP products.


       

    Here, we have to mention the "XTEP China Sports Club", which is a key website of XTEP and China Internet cooperation. It is a window for the XTEP cool sports channel to show the affinity image to netizens.

    The content of "XTEP China Sports Club" is mainly based on XTEP online sports marketing. It launches online and offline interactive activities of freedom. It can pmit and exchange feelings about XTEP brand at any time, and publish its unique views of netizens, thereby enhancing the recognition and popularity of XTEP brand.


       

    In addition, XTEP has integrated TV, newspapers, magazines and more than 5000 outlets throughout the country to promote this cooperation website, so that the resources of both sides can be shared to the greatest extent and achieve win-win results.


       

    It can be seen that XTEP, which is famous for its unique, entertainment and sports dual track marketing, always shows its unique value and strong corporate strength in the establishment and pmission of marketing strategy. The XTEP XTEP sports launched jointly by XTEP and China Unicom is undoubtedly a model of the domestic sporting goods industry.

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