Shoe Companies "Double Stars" Make Use Of Technology To Create Peak Outdoor Products.

Konductra

Dengfeng store

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High technology has injected strong impetus to "ascend the peak"

In the development of outdoor products, the factors of science and technology are becoming more and more important.

"W-HAI" leisure fashion outdoor department constantly strengthens the construction of independent research and development team, and makes full use of high technology in product production, showing the strength of science and technology.

High tech makes "W-HAI" outdoor shoes lighter and more suitable for sports. Outdoor clothing has many functions such as waterproof, breathable, moisture absorption, sweat, deodorant, UV protection and so on. At the same time, it is more comfortable to wear. It can not only meet the needs of outdoor activities, but also cope with the bad weather in the city, thus adding strong confidence to operators.

Heavy publicity allows operators to "peak" enthusiastically.

"W-HAI" leisure fashion outdoor Department launches a product. In the development and design process, we seriously consider the factors such as the launch of the product, the customer group, the design concept and so on. When the product is put into the market, the "W-HAI" leisure fashion outdoor department will carry out targeted publicity, and collect information such as "product image brochure", "product album", "single product publicity color page" and "Dengfeng special issue".

In terms of training, due to the continuous upgrading of products, they have newly designed product training manuals for front-line distributors, followed by sending trainers to follow up training, carefully maintaining agents, giving guidance and support to purchase and so on, enriching product varieties, and regularly conducting sales guidance for agents, ensuring that every marketing network has strong operational guarantee, improved salesperson's business level, expanded sales, and enhanced the popularity and influence of "W-HAI" brand market.

For example, in August, they held the training of professional knowledge on double peak landing in Ji'nan, and achieved good results.

Tree image makes outdoor show good prospects.

In pursuit of health, fashion and natural life, more and more people are starting to devote themselves to outdoor sports, and outdoor products market is becoming more and more popular.

According to statistics from the industry, the total retail sales of outdoor sporting goods accounted for 1% of the total retail sales of sporting goods in 2009.

In developed countries, this ratio is generally 15% - 20%.

Therefore, the development space of China's outdoor products industry is still very huge.

"W-HAI" leisure fashion outdoor Department seize the opportunity to strengthen the construction of the dual star celebrity logistics platform network, pay more attention to the construction of the image shop, actively open outdoor franchise stores and outdoor areas, identify the ports, and lay a solid foundation for the "W-HAI" brand into the high-end market.

"W-HAI" leisure fashion outdoor products department is actively investing in the country through Internet and magazines.

Investors from all over the country went to Qingdao to make an investigation.

Based on the shopping mall in Wuhan, Chengdu, Shenyang and other places, "W-HAI" leisure fashion outdoor products opened more than 100 square meters of double star Dengfeng outdoor image shop in Xinjiang Urumqi in May this year, and opened 200 square meters of double star Dengfeng households in Shandong Jiaozhou.

3 outdoor areas in Zhengzhou.

In June this year, a new Laiyang regional agent was developed.

On the day of the opening ceremony, the local radio station's on-the-spot interviews and programs were broadcast on the news channel, which played a good role in promoting the outdoor brand of the double star Dengfeng.

The agent also set up the double star Dengfeng outdoor club in the local area, promoting products to specific consumer groups, so that the "double star peak" product will open up a new world in Laiyang.

At present, the development of sports fitness industry in China has begun to take shape, showing a comprehensive development trend from the economically developed areas to the less developed areas, and from cities to towns.

The "double star Dengfeng" outdoor series has been designated as special training equipment by the national mountaineering team.

I believe that the development prospects of double star Dengfeng outdoor products will be better and better.