Fashion Trends And Fashion Design

In modern times, popularity is a kind of thing that everyone yearns for and follows, thus forming a heat wave. Fashion and trend become the source of wealth.

With the continuous development of the society and the continuous growth of the economy, the clothes that a mature consumer should wear should not only reflect their spiritual outlook, but also consider their own environment, education level, occupation and other factors.

Therefore, how to improve their appreciation level and satisfy their desire to dress more beautifully is a topic before designers.

Enterprises and designers should strengthen the guidance of consumers' understanding of clothing, and consumers themselves also need to improve themselves and improve themselves.

What is the trend? What is the most primitive meaning of this word? It can also be called the mainstream, that is to say, fashionable.

Now it seems that the trend is the general trend. The most popular trend is the trend, which is the mainstream.

Non mainstream is to publicize personality, alternative, non popular, do not blindly follow the trend of today's public, pay attention to the clothes, clothes, words and deeds that conform to their own mind, and the non mainstream means not the most popular things.

That is, relatively advanced or lagging from the number of people, the pursuit of non mainstream people accounted for a relatively small number, much more called the mainstream.

1. Fashion trend -- a popular attitude.

Popularity is a kind of heat that everyone yearns for and follows certain things.

But when everyone has all kinds of elements, popularity will not matter.

In my view, the word "pop" exists only in the first words to promote the trend and the minority.

For most people, the trend is a kind of attitude, a feeling of prevalence, can "feel good" is a very good state.

Nowadays, clothing is a fashion code and is also a manifestation of individuality.

Every season, brands from all over the world will publish their own fashion trends. Whether they are the release of advanced custom, the release of clothing series or the performance of concepts, costumes always have its magic power, so that people can worship them and let their footsteps follow closely.

People who are fast paced are the pioneers and pioneers of fashion, and slow Pacers are among the popular forces.

But in any case, the expression of the trend is nothing more than expressing the specific attitude of a specific person through various elements.

Two, ready-made garments -- a social trend of marketization.

Ready-made clothing is a very important backbone in the field of clothing.

And its trend is more concerned.

As for the trend of autumn and winter this year, the whole situation presents a rational situation.

Fu Kui, chief designer of the brand "white collar" of Beijing white collar Fashion Co., Ltd. pointed out that this autumn and winter, the overall feeling of fashion is more floriculture, but more emphasis on practicality and other characteristics. For example, in the design of clothing, more attention should be paid to functional and simple casual clothes, and some local details will be highlighted.

In terms of color, the whole color is still neutral, such as black, coffee and other neutral colors. Bright colors only account for a small part.

As a well-known clothing brand in China, "white collar" also guides the social trend of clothing to some extent.

Fu Kui said that this season, "white collar" fashion is mainly reflected in two aspects of nature and fashion.

In the use of flowers, there are various ways to print flowers, such as printing, jacquard, and so on. At the same time, flower patterns and plain patterns are stitching together to create a fashionable sense of elegance and liveliness.

In addition, this season mainly uses natural fibers such as cotton, wool, cashmere, fur and so on. The style is mainly concise, emphasizing the overall image of a large series, and building a fashionable fashion from the details.

In terms of color, Fu Kui explained that the colors of this season are bright yellow, brown, dark green and red, and add bright yellow, bright green, blue, orange and so on.

In this way, the whole person is set up to be full of vitality.

At the same time, the design of short paragraph has also become a highlight.

At the same time, speaking of this season's popular collocation, Fu Kui said that now can choose some seven pants or eight pairs of trousers, the jacket also matches a plain knitted sweater to form a small fashion demeanor. If you match the accessories such as handbags, glasses, scarves and so on, that is definitely a shining one.

From the international fashion stage, this year's fashion has replaced the sweet style of the past, instead of describing the noble temperament and luxurious costumes.

For example, CHANEL uses low-key black and white combination to highlight delicate details; the combination of classic woolen coat and new color, with the dress of gauze and miniskirt, a large number of crystal decorative V black evening dress, a bow tie and lace lace ornament, showing a youthful luxurious look; HERMES adorned with lovely ballet patterns, and a beautiful and mature dress on the matching and long skirts.

At the same time, this season's costumes are all showing the part of women's confidence and beauty.

Three, customization - a personalized attitude trend.

Customization is a word that has just appeared in recent years.

That is, fashions that are tailored to specific occasions or for specific emotions.

In my concept, customization is not a trend. It is more of a personal trend that comes with a feeling. It may be a season, maybe more seasons. Everything depends on the attitude and understanding of the individual, and the analysis and grasp of the trend.

Chen Manhua, the design director of Beijing flying colors high fashion custom agency, believes that the Chinese custom market is still at its infancy, and the whole situation is relatively impetuous, and it faces more in the low-end market.

In the face of the extremely commercialized operation of commercialized society, many custom studios do not have their own characteristics. They are not concentrating on design, but just doing OEM or processing.

But Ms. Chen expects that the customized market will become more calm in the next 5 years. The integration of the market will be more effective, and there will be greater convergence in design.

In our era, attention means money. When more and more people think that a set of Chanel suits or LV handbags can change the quality of your life, more and more people start to take fashion knowledge as important information than international disputes. More and more people pay attention to wardrobe even more than caring for their boyfriend. Fashion has become the birthplace of wealth, and the designer's wealth miracle has also started.

Look at the American designer Ralph Lauren! The fashion designer's richest man owns at least L7 billion of personal assets. The RalphLauren group, named after him, has over 10 billion annual sales, and even his baby daughter is ranked "Forbes's ten unmarried female rich."

In addition to being an essential talent for a top fashion designer, RalphLauren brings the greatest wealth to the fashion industry, which is the first to advocate a marketing way to promote lifestyle.

He guided the fashion to go deeper from the beautiful appearance. He evolved the fashion into a career of spiritual pursuit and dream life, which is the most commendable.

The existing trend characteristics originate from the designer's grasp of the market and the aesthetic and demand of people under specific historical conditions. The fashion trend comes from life, and clothing design is also served by people, and has been recognized by the society.

Therefore, after entering the 2l century, mankind's natural science, human form, ideology, design and creation are undergoing new changes.

Today's clothing design, not only need creative clothing in the T stage gorgeous, but also need practical clothing in the real life of the scenery unlimited.

The design of practical clothing is the most difficult. It should be linked to the aesthetic ideal, living condition and clothing function of contemporary people. We should pay attention to the following three aspects:

First, green clothing.

Also known as ecological clothing, environmental protection clothing.

It is designed to protect human health from injury, and has the advantages of innocuity and safety. When used and dressed, it can give people comfort, relaxation, return to nature and eliminate fatigue and ease of feeling.

The "green textiles" which have been listed in the world generally have many functions, such as deodorization, antibacterial, anti-inflammatory, anti ultraviolet, anti radiation, anti itching, humidification and so on.

This kind of product is also a newly established stage in our country. The underwear is the main product, but it is more popular with consumers because of their specific functions that are beneficial to human health.

Ecological clothing uses natural animal and plant materials as raw materials, such as cotton, linen, silk, wool and leather. They not only reflect environmental awareness in style and color design, but also use natural pollution-free materials from fabrics to buttons, zippers and other accessories. From raw material production to adding: [from the perspective of protecting ecological environment, we also avoid using chemicals, such as raw materials and resins, to destroy environmental substances.

The combination of "environmental protection" and the needs of modern people return to their natural needs, making ecological clothing gradually become a new trend in the fashion industry.

Second.

Let the costume reflect the humanistic spirit.

Art circles originate from the mainstream society and exist in all levels of life.

The quality of dressing is often a whole concept. Spirit, connotation, culture, makeup and hairstyle are all indispensable.

The development of clothing is ultimately improving the quality of life.

Clothing reflects the spirit and is also an important part of quality life.

In July 2005, Hongkong issued a "fitting office dress" guide to all civil servants, which stated that civil servants should be dressed in a proper and orderly manner, and stipulate that men should not wear slippers, sandals and vests when they go to work. Women should not wear slippers.

What is even more commendable is that the "guide" also provides an example for "guiding" the dress of a civil servant. For example, when attending an important or formal meeting or formal reception, L should wear a suit, tie or bow tie, and a woman should wear a coat, skirt or trousers.

Third, the research and application of new clothing materials in the market.

In today's fashion world, the concept of simplicity has become the dominant core period of fashion. We can clearly see that the charm of clothing materials is not obstructed. For example, in recent years, the popular three-dimensional clothing fabrics have been influenced by architecture and sculpture. By means of wrinkle, folding and other methods, the concave and convex texture effect on fabric surface has strengthened the fabric's relief appearance. The clothing made of this fabric has one kind of effect of external convergence and internal smoothing. There is no sense of oppression and feeling of finishing. People's hearts are more eager to have their own space besides _r's extreme self protection.

The art of clothing material can add a few delicate and elegant artistic charm to the original insipid fabric, such as fabric seven plus beads, embroidery, metal wire, edge, ribbon and other techniques, not only to increase the decorative effect of fabrics, but also to express the romanticism and elegance of whims.

For example, ordinary denim, such as sewing, line edge, applique, reverse side use, deep special scrub, etc., will give western flavour jeans a brand-new change and style. It will add sweet and elegant feeling to traditional rough jeans.

It can be seen that the art of clothing material changes the appearance of materials and maximally exerts the potential of visual beauty of material itself.

Of course, the art of clothing materials is not only manifested in the unique treatment of clothing materials, but also in the appropriate combination and matching of different materials. Designers generally use the way of contrast thinking and reverse thinking to break the visual habit and seek the imperfection aesthetic feeling as the dominant idea. They organize the fur and metal, leather and gauze, hollow and real lines, look through and overlap, flash and matte light, and create a "shock" and "feel overwhelmed".

In short, the art of clothing materials also penetrates into all aspects of clothing, such as headwear, jewelry, bags, shoes, and make-up. In the face of a variety of clothing works, we feel that some works can not be simply distinguished by clothing or soft sculpture. The limits of clothing and art are increasingly blurred, and have reached the level of harmony, and will also be the direction and trend of the art of fashion design in the future.

In short, with the increasing degree of rationality of consumer spending, the traditional sales methods are more and more "malady", or the "substitution effect" of products has been gradually enlarged, and homogenization is becoming more and more serious. Consumers are faced with dazzling products, the purchasing intention is increasing, and product quality, after-sales service and so on have no strong guarantee. In this case, the brand era came into being.

I believe that China's clothing enterprises, through the brand strategy planning research, from the social environment, organizational structure, corporate culture, management efficiency, marketing strategy and other aspects of the hand, recognize their own advantages, improve themselves in all directions, China's clothing will lead the world fashion trend, invincible.