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    Lining Sits On The Two Chair Of China'S Sports Market

    2010/9/4 17:04:00 74

    Adidas Market Adidas

    That's the difference.

    Adidas

    Difficulties in domestic channels

    achievement

    Lining continued to decline as he grew steadily by 11.2%.

    market

    The second place.


    Recently, Lining announced the first half of this year's performance report.

    According to the report, the company achieved operating income of 4 billion 505 million yuan, an increase of 11.2% over the same period last year.

    Net profit of 582 million yuan, an increase of 23.1% over the same period.

    After surpassing Adidas as the second sports brand of the Chinese market for the first time in 2009, Lining successfully proved that 2009's counter attack was no accident.


    According to the market report released by Adidas in the first half of this year, the income of Adidas's Greater China market is 403 million euros, or about 3 billion 460 million yuan, and the gap with Lining continues to widen.


    As for the Nike company, which ranked first in the Chinese market, unable to get the accurate data of the mainland market due to its statistical reasons, it is not yet clear whether Lining has completed the pcendence of Nike.


    However, relevant analysts believe that the gap between the two is very small.


    It is also understood that, while Lining announced the first half of this year's performance, Lining also predicted the operation situation in the second half of this year. The company said that Guangzhou will benefit from the Asian Games in the second half of the year, and its growth will exceed the first half of the year.

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