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    26 Years Of "Independent Innovation" By Hengda

    2010/9/4 16:46:00 46

    Hengda'S "Independent Innovation" Market

    With the worsening of global climate and extreme frequency, products and ideas of "low carbon" and "green" have been put forward repeatedly. This has also made many shoe brands flocking to the world, calling out "low carbon technology" and "green shoe products", and attracting more and more brand shoe companies into the concept products.

    footwear industry

    The market has become more and more turbulent, and the concept product has put forward many shoemaking enterprises to enter a new journey.


    The industry also pointed out that "in the era of brand competition, the development pattern is to highlight its personalization. Only the brand with distinctive personality has core competitiveness in the market."

    The concept of product is undoubtedly the best symbol of brand personalization.

    At present, the homogenization of products in the footwear industry is becoming more and more serious. From the perspective of the world footwear market, the personalization of China's shoe brands is not very obvious, not only in appearance design, but also in the functional R & D and product technology.


    In the fierce competition, to avoid "big fish eat small fish", conceptual product is the foundation of brand promotion and the core of terminal management. The shoe enterprises put forward the concept of their own brand in substance, meet the individual needs of consumers, and thus expand the influence of the brand in the market.

    Hengda Group "leather seamless bonding technology" and other scientific research results are based on this purpose, and in terms of economic efficiency, these technologies also made Hengda achieved good results.

    In addition, Jill, a shoe manufacturer, extended the concept of "new health concept" to its "upgraded A+" nano function air conditioning shoes, and achieved great success.


    It is understood that

    Hengda

    In the course of 26 years of growth, "

    Independent innovation

    The concept.

    Hengda's "leather seamless bonding technology" is the affirmation of independent innovation ability. Behind the "independent innovation" is actually Hengda's product development strategy as the core of the enterprise development, including advanced technology and equipment, and corresponding hardware facilities, all of which provide a powerful guarantee for the concept product.

    It is precisely along the road of creating products of concept that Hengda constantly seeks breakthroughs in products from the perspective of consumer demand, so that Hengda brand continues to grow, and let Hengda advance one of the genes in this concept product.


    There is no doubt that the two shoe companies have identified a concept product with their own unique brand personality and vivid and vivid concept, which not only highlights their own brand charm, but also proves that the brand strength highlights the soul of the brand, and is also the cornerstone for the future development strategy of the footwear industry.

    The shoes enterprise Jill and Hengda Group have taken a step forward to control the market opportunities and put forward concept products to decide the development pattern.

    This also reflects that the entire shoemaking industry needs keen market insight and wants to make breakthroughs, so we must find market gap to find a development space in the market segments.

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