The Resurgence Of Old Domestic Products Has Turned "Returnees".

The "Chinese classics" that go abroad are more than just fighting back. leap , liberation shoes And other old brands are returning to the mainstream consumer market. They turn into fashion in the European and American markets, behind which a business team designs, packages and sells higher prices. It is understood that a pair of Jiefang shoes can also sell 840 yen (about 70 yuan) in Japan, and some of the improved release shoes can be sold in the United States for about 65 yuan (about 450 yuan), while in Europe and America, some can still sell higher prices.

Nostalgia psychology is universal. The faster the social development changes, the deeper the nostalgia. Because of personal growth experience, old Chinese products have different memories of different people. Jiang Wei, director of the financial department of Shenyang University, believes that the resurgence of old Chinese goods is a reflection of collective nostalgia, not just a simple trend following the fashion trend.

"People in modern society are under too much pressure. Seeing old things will remind people of their comfortable and slow pace of life, which can relieve their internal pressure and relieve tension." Jiang Wei said.

Of course, it's not just nostalgia. "Cheap fashion is easy to use, and high cost performance adds chips to Chinese products." Foreign goods and domestic products are actually the same ingredients, but because of the different marketing methods, many traditional Chinese goods are finally forgotten. Tang Xiaohui said that the newly acquired traditional Chinese goods rely on their feelings and two rely on word of mouth.

As for investors who want to seize the business opportunities of domestic goods resurgence, Jiang Wei believes that decisions of investors are very important and need careful and rational judgement. First of all, we must understand the market, we should not be confused by the cheap price. Secondly, we should choose a small quantity of good quality and cheap commodities, so as not to bring about a stockpile crisis. We should follow the laws of the market and invest rationally.

Nostalgia classic one: the old brand deducts the perfect turn around to sell ten thousand pairs a month.

Sun Rui, a Shenyang girl who calls herself a tide child, likes to wear shoes that are neither Adidas nor Nike, but China's leaps, because this is also the favorite of her idol, the Lord of the rings, Orlando. In the many pictures of this internationally famous movie star, FEIYUE's mark is clearly visible.

In Shenyang, the same treatment as the leap has returned to the Liao Shen market after many years of silence. In August 31st, an interview with reporters found that, thanks to the "nostalgia" and "personality" trend, the once glorious moments, the sports shoes and the plum blossom sportswear, and the sea jacket were once forgotten for more than 20 years. {page_break}

Classic Warrior Selling ten thousand pairs a month

Liang Yanping, who has a strong sense of return, is not only the general agent of Liaoning, but also the head of the exclusive authorized store in Liaoning. She told reporters that in the past 20 years, she has never met such a good form this year. "We can sell tens of thousands of pairs in one month. Because of the shortage of goods, there is no money for them." Liang Yanping introduced the most classic WB-1 basketball shoes with red bars as an example. Now it has been out of stock for more than half a month, and other styles are often broken. In the past two days, she has just refused an order for ten thousand pairs of shoes.

Liang Yanping said that at present, the sales volume of the franchised store is 300 thousand yuan, which has doubled compared with last year. While sales are rising, the style has changed to the original monotonous style and has increased to hundreds. Almost every month there are new arrivals.

Then who is buying it? Liang Yanping told the reporter with pride that the customers in the past were mainly purchasing from migrant workers and schools in remote areas. Now, there are many different kinds of things. The elderly and middle-aged people are looking for fashion in order to reminiscence. The young people wear their feet on the pursuit of fashion. The students love the shoes comfortably and cheaply, and the customers are very broad. Some customers buy 5 or 6 pairs at the same time. In order to cater for the taste of the fashionable family, Huili also introduced hand-painted shoes, mountaineering shoes, children's shoes and lovers' shoes.

"70 years old" has led the trend.

Talking about the back shoes, Liang Yanping said, actually, the back force shoes have a history of more than 70 years. In the 70s of last century, Huili shoes were the only symbol of sports and leisure footwear in China. By the 80s, having a pair of back shoes was a sign of fashion among teenagers. But with a large number of sports shoes brand entering the Chinese market, the brand of the shoe has gradually declined. Many young people may not have heard of this brand nowadays. After experiencing the pains of transformation, Huili looked at the market overseas and became popular in Europe and America, and Europe and the United States were rushing to buy it. In Europe alone, its value at least doubled by 25 times.