CBA2011 Q1Q2 New Product Conference Held In Xi'An

In September 3rd, the new CBA2011 Q1Q2 conference entitled "change and challenge the new heights" was held in Xi'an Qujiang International Convention and Exhibition Center.

In this press conference, the series of CBA logo products with basketball as the core is a heavy color.

On September 3rd, the new products released in the show, the models showcase the three major products of the CBA2011 Q1Q2 pre competition training, competition sports and post match life, and released the "Challenger I generation" professional basketball boots with the new sports technology.

It is understood that the development of Q1Q2 new products in CBA2011 has clearly set up the idea of promoting sales of other categories by basketball, and is a wonderful change in the development strategy of CBA's "new ten years".

The CBA Pavilion at this conference is designed with great interest.

Meeting the theme of the atmosphere, echoing the course of Chinese basketball development and the development of CBA brand, and the display of beautiful technology products, in the center of the exhibition hall near 10000 square meters, there is a natural blend of magnificent qualities.

According to the staff, the central Pavilion is designed around the brand new strategy of CBA.

The four faced product exhibition hall is constructed in accordance with the three major series of pre competition training, "competition in sports" and "post match life", and the planning of licensed commodities. On the one hand, it embodies the marking product system of CBA's "full range of life oriented sports equipment with basketball as the core", echoing the central exhibition area, and on the other hand, it interprets the CBA more deeply.

CBA brand operation Shang Guohui (China) Co., Ltd. Ding Guo said in the press conference speech, since 2001, marking the product's commercial operation, CBA has completely constructed the basic frame of the CBA logo product operation industry, and put forward the strategic development concept of CBA for the new era of CBA in the era of basketball industrialization in China. Through industrial upgrading, industrial depth and industrial extension, three steps were taken, "the construction of commodity operation scale based on CBA logo product operation" and "two scale of the industrial scale construction based on CBA".

The new operation strategy put forward by CBA has not only consolidated the industrial supply chain system, but also made it a good choice for the industry.