Shoe Enterprise CBA Starts New Ten Year Strategy

September 8th, September 3rd. CBA 2011 Q1Q2 New product launch In Xi'an, this new product will be a start for CBA to launch the new ten year strategy. According to CBA brand operation Shang Guohui (China) Co., Ltd. president Ding Guo Si introduced that the new ten years is CBA brand In the second strategic stage of operation, CBA will achieve a comprehensive mutation in the next ten years.

Subversion of traditional product division

On this order, CBA launched a new exhibition hall layout, including theme area, embedded brand resource exhibition area, concept theme exhibition area, display area and ordering area of the event, which further demonstrated the brand power, marketing power and competitiveness of CBA. Among them, the order ranking data will be displayed in the order area.

Compared to the exhibition hall layout innovate CBA's classification of products at this order meeting is also a subversive innovation. It is reported that, in view of the comprehensive, professional and special characteristics of basketball, in this order meeting, CBA launched the concept of "three major parts of the technology, fashion and sports life" before and after the game, forming a brand-new product division method under the concept of "pre competition training, competition, sports and post games life". The value of the heart echoes with each other.

Zhang Wenlong, director of CBA brand management center, believes that the concept of competition is more biased towards the product promotion center line before the competition, while the tone and color of CBA product promotion will be carried out around the "competition" and "competition".

Launching the new ten year strategy

The 2011 Q1Q2 new product conference was also the beginning of CBA's implementation of the new ten year development strategy. Ding Guosi believes that since 2001, China FAW (China) Limited has entered into a strategic partnership with the Chinese Basketball Association and has been operating the CBA brand for tenth years. In the past ten years, CBA has pioneered the operation mode of China's official brand identification products, and has maintained the leading position of China's official brand identification products.

In the past ten years, Guo Hui has built the basic framework of CBA brand business operation, and is the first strategic stage of CBA brand development. The new ten year is the second strategic stage of CBA brand operation. Ding Guosi said that the strategic concept of CBA's new ten year development strategy stage will be composed of three parts: industrial upgrading, industrial depth and multidimensional industries.

In terms of industrial upgrading, Guo Hui will build a full range of life oriented products with basketball as its core through the operation of resources, extend the business system of CBA brand identification products, and build a three bit integrated commodity operation system, which is a mature basketball professional field full range of products, comprehensive sports products for daily life, and CBA licensed products. CBA will be molded into "a strong commercial brand with strong market operation capability". By means of capital operation, the business value of CBA brand will be maximized so that all business partners can share the maximized brand value.

The multi dimensional industry is based on the continuous improvement of China's basketball industry platform, including the basketball resources of China's main body, the two extension of the industry, the replication of the successful operation mode, the extension of the CBA industry chain to more high-end industrial clusters, and the construction of CBA as a top basketball brand similar to NBA.

To achieve the new ten year strategy, CBA will undergo a catastrophe process. Ding Guosi said that CBA will carry out resources to connect the headquarters, regional markets and terminals into an organic resource community, organically combine the advantages of their respective resources and carry out multi plate and in-depth strategic linkage.

It is reported that CBA will help the regional market, systematically build the core of the core functions, and further integrate the commodity operation mechanism and retail management functions and activities promotion functions in the form of services, and put them to the terminal to ensure that the terminal work is done well, done in place, and the end benefits can be effectively promoted. So as to build CBA's "strong market operation capability" to promote the completion of the first strategic step. In order to cooperate with the implementation of this strategic step, Ding Guo Si revealed that CBA has hired the Chinese national basketball team coach, Mr. Deng Hua De as a new spokesman for the CBA brand.