SNEAKER Formation Of SNEAKER Culture

The following timetable will state the technical and cultural history of rubber soles.

1800 'S's first pair of rubber sole shoes are born.

In 1892, Goodyear, then a rubber branch of the rubber company of the United States, began to produce cloth shoes with different brands, leaving only the best Keds at last.

1908 Marquis M

In 1917, Keds was the first large number of marketable sports shoes.

This shoe was later called Sneakers by Nelson McKinney, an advertising agent of N.W.Ayer & Son company, because the bottom of rubber shoes does not make any noise on any ground.

In 1917, CONVERSE released the world's first pair of real basketball shoes, Converse All Star.

In 1920, Adidas downer, founder of Adidas, began training hand-made shoes in the absence of electricity in his mother's lavatory.

In 1923, All Star gave way to Chuck Taylor All Star, more than 50 years as a basic commodity for basketball players, teenagers and social rebels.

It is also known as Chucks, Cons, Connies, and these shoes sell more than 744 million pairs in 144 countries nowadays.

In 1924, ADI and Rudolf downer were registered with Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany, with the help of 50 friends and relatives.

In 1931, Adidas produced their first pair of tennis shoes.

In 1935, CONVERSE was represented by Jack Purcell.

CONVERSE became a basic commodity for early Hollywood and bad kids.

Jack Purcell, 1930s badminton / tennis champion, though long history, CONVERSE's reputation is still circulating.

In 1948, Rudolf Dassler founded Puma Schuhfabrik and released PUMA Atom, which is the first football shoe worn by the West Germany national football team players.

1950 's Rubber soles become the symbol of teenagers' preference and social rebel.

Students in the world wear shoes that are cheap and easy to get.

In the United States, cheerleaders in sports fields wear sweaters, skirts and ankle socks, plus canvas rubber shoes (or Keds).

This fashion was really promoted after the release of James Dean's picture of wearing jeans and white soles.

By the middle of twentieth Century, the new technology had injected glue bottom shoes into a more common cultural phenomenon.

Legendary athletes, such as Joe Namath and Steve Prefontaine, are equally famous for their sports shoes.

However, the first major sneakers are from the Chicago Bulls basketball player, Mike Jordan.

Jordan series, until today (Note: 2006), has published 19 Air Jordans, will soon publish Jordan XX, and countless Team Jordan style {page_break}.

In 1962, Phil nite, an athlete of University of Oregon, and his coach Bill Ballman co founded Blue Ribbon Sports (BRS), supplying low cost and high tech sports shoes.

In 1968, BRS began to promote new design and technology, and changed the company name to Nike Nike.

Nike is called the goddess of victory in Greece.

In 1968, PUMA was the first manufacturer of sports shoes with sticky strap.

1969 (American football) quarterback Joe Namath, wearing PUMA shoes, led the New York jet team to win the third Super Bowl (cup).

In 1971, Nike bought a hook shaped trademark from the US designer at the cost of $35.

In 1972, Bill balman poured the rubber into his wife's waffle plate and produced the familiar shoe sole pattern of Nike waffle track shoes.

This track shoe has the ideal waffle texture, a high heel, an elastic middle sole, and nylon cloth shoes.

Nike, known as the top seven Olympic Games in 1972, has four Nike shoes to promote the market.

In 1973, Steve Prefontaine, the track and field athlete and the American record holder, became the first major athlete to wear Nike running shoes.

In 1974, Nike released waffle training shoes, with the famous Bill Bowerman's waff Da Di.

In 1974, CONVERSE published the Converse One Star series, representing the lifestyle of Indie (Individual's short name independent individual) athletes. The life, sports and image of individual athletes were reflected by creativity, imagination and self expression.

Nowadays, these shoes are still very popular in surfing and skating circles.

In 1979, Nike created the first Nike air cushion outsole, thus creating a revolutionary Nike air cushion elasticity.

Nike also released their first pair of running shoes with Nike air cushion patent, which is for Nike Tailwind.

In 1981, Blue Ribbon Sports merged with Nike to become Nike Limited by Share Ltd.

In 1982, Nike released the first set of shoes for Air Force One.

This durable shoes include low, medium and high.

In the past twenty years, Air Force 1 has changed only a little on the basis of original design. It is still the legend of the shoe industry. Countless color matching methods are still popular, but the all white AF1 is still the most popular.

In 1985, Michael Jordan, a Chicago bulls recruits, signed a contract for Nike sports shoes and clothes.

Nike released the first Air Jordan.

In the late twentieth Century and early twenty-first Century, there were celebrity endorsements and limited edition distributions.

Nike's Jordan brand has released the retro version of Air Jordan, and continues to release new models.

Bill Ballman, the father of Nike, died in December 1999, but Nike continued to be strong and released a revolutionary elastic system, called Nike Shox.

Reebok, in order to strengthen sales, worked with some musicians for a long time and created their phonological series.

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The first Nike Air Max was released in 1987 to give athletes a real Nike air cushion shoe.

Nike also released the first air cushion comprehensive training shoes, one with enough flexibility for aerobic dance and indoor sports.

In 1989, PUMA released the Trinomic sports shoes system.

In 1991, PUMA introduced its hi-tech disc sports shoes.

In 1996, PUMA introduced its CELL (honeycomb) technology, which is the first foam free middle sole.

In 1998, Bauer Nike Hockey was set up to produce high quality hockey shoes for players.

Basketball star Vince Carter was the NBA newcomer in 1999.

Bill Ballmer, one of the founders of Nike, died in December in 1999.

In 2000, when tiger Woods switched to Nike Golf and won the three big competitions of that year, Nike golf products were on sale.

In 2001, Nike introduced Nike Shox, the most advanced supporting technology.

The Shox system is based on a row of specially made foam, which can provide super impact absorbability and thus revolutionize the footwear design.

In 2002, Nike bought CONVERSE, a footwear manufacturer with a long history.

In 2003, CONVERSE released classic sports shoes, such as Chuck Taylor All Star and the Jack Purcell.

These versions are welcomed by those who want to return to the age of pure sports.

In 2004, Reebok released quite a few popular versions of G units from the phonological series; the phonological series is an unheard of music and footwear partnership.

In 2005, the Jordan brand celebrated its 20th anniversary and released the Jordan XX version.

In the same year, Adidas of Germany acquired its rival Reebok, trying to compete with the top ranked Nike.

In 2008, the Jordan brand launched Air Jordan XXIII, the last generation of basketball shoes for Jordan.

That is to say, this is the last generation of Air Jordan basketball shoes.