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China'S First Brand &Nbsp Of Board Shoes; 25 Years Of Starling Shoes

2010/9/6 16:07:00 38

In China,

Skate shoes

The popularity is in recent years, but in Quanzhou, there is a brand specializing in producing board shoes and leading Chinese shoes for 25 years, that is, the first brand of Chinese shoes nowadays.

BAGE (

Starlings.

Twenty-five precipitation, achievement today BAGE

Myna

(China) Limited was founded in 1986. In the same year, independent research and development created China's first pair of board shoes, known as "shoes and shoes".

With the increasingly open door to the outside world, the influence of the international fashion trend is bigger and bigger.

The pursuit of individuality, independence, thinking, pursuit of coolness, personal identity, pursuit of self, love of novelty, and excitement and challenge become the mainstream of today's younger generation.

Ding Junxian, CEO, recognizes that the shoe is the mainstream clothing of the younger generation. The era of board shoes is coming, and put forward the strategic layout of "the first brand of Chinese board shoes".

In 2010, the BAGE (starling) brand launched the "25th anniversary commemorative shoe" in celebration of the 25th anniversary establishment. The launch of this theme shoe can not only enrich the product structure of BAGE (starling), but also promote the BAGE culture and deep historical background.

This theme shoe is made of light material and smooth appearance. It is concise and meaningful, and the "25" mark of the shoe body is used to explain the glorious glory of BAGE (trend) shoe for 25 years.

Innovating marketing mode to create win-win situation for three parties

While constantly creating the trend of board shoes, the company changed its channel, and successfully pferred from the traditional wholesale to the new marketing mode of monopoly retailing, which greatly changed the backward marketing mode with slow turnover and low profit.

It has played an important role in promoting the sales of BAGE brand, the profit of dealers and the rapid response of the company headquarters to the market.

In 2010, BAGE (starling) brand launched different terminal management modes according to different market forms to guarantee the highest rate of return of investors at all levels. Then, it subdivided the market, vigorously developed the total distribution mode of the prefecture level city and the new single store franchise mode, so as to ensure the higher profits of the distributors at all levels.

So as to achieve the headquarters, distributor, franchisee three win win business combination mode.

Today, the tide of the star, ribbed run brand upgrade

In order to further consolidate this brand position, in 2009, BAGE (MgO) brand invested a lot of money to employ the famous world-class magic masters: Louis Liu, Asian dance king Nam Hyun Joon and the famous fashion entertainment host Sun Xiaoxiao became the BAGE tide star endorsement group, and combined with the central television, provincial satellite TV, Internet communication, fashion magazines, outdoor advertising, public relations activities and so on, we started the nationwide promotion of BAGE brand.

And its spokesmen Louis Liu, Nam Hyun Joon, Sun Xiaoxiao and other deeply affected by the tide of playing a group of favorite stars is the BAGE (starling) brand image is vividly interpreted, greatly narrowing the psychological distance between the brand and target consumers.

It can be said that the historical accumulation of BAGE (starling) has made the position of BAGE (starling) "family of shoes and shoes". The implementation of the new marketing mode has laid the rapid development of the brand of BAGE (starling). The addition of Louis Liu, Nam Hyun Joon, Sun Xiaoxiao and so on has consolidated the position of BAGE (eight elder brother) as the first brand of Chinese board shoes.

From "Board Shoes family" to "the first brand of Chinese board shoes", the Starling will continue to be the leader for 25 years.