Double Star Shoes Industry Is Making New Development Space Through Adjustment.

"The more difficult times we must take the initiative to attack, we must never give up. As long as we persist to the end, we are the strong market players."

When the financial tsunami swept over, Wang Hai, President of the double star group, who had been in the army and broke through the market for 30 years, once again showed a strong personality. This forcefully promoted the double star's active and rapid adjustment, withstood the severe impact of the financial tsunami, and successfully walked out of the storm zone. As today, the production and operation of the two stars has basically returned to normal.

In the production workshop of the Twin Star Tire Company, there are skilled workers working in front of every production equipment. It is hard to imagine that a few months ago, many of the equipment in the workshop had stopped running.

Wang Hai said that after the outbreak of the financial crisis, the shoes, tires, machinery and other industries of the two stars were affected to varying degrees, among which the tire was the most affected.

Before last September, the production and sales of double star tyres increased by 40% year-on-year, but after October, the sales performance of double star tires plummeted along with the spread of financial crisis.

"Overnight, the tyres we produced were not required, inventories increased sharply, and workers did not work."

In the face of the grim situation before us, the two stars quickly adjusted their thinking, decided to sell products according to market demand, resolutely shut down the first plant of the meridian tire, redistributed the personnel, adjusted the production organization again, concentrated on the production of the products badly needed by the market, compressed storage and compressed inputs, compressed non productive expenses, accelerated the recovery and turnover of funds, and ensured the continuous chain of funds, which created conditions for the subsequent enterprises to resume production quickly.

Wang Hai believes that when the crisis comes, it is imperative to stabilize the workforce.

Since last September, double star has carried out all kinds of training in more than 6 employees, strengthening cohesion and enhancing combat effectiveness. No one has been pushed to the society because of the structural adjustment of more than 1000 employees.

The leaders and managers of the double star group take the initiative to reduce their salaries and work together to deal with the crisis.

At the same time, double star has more firmly than ever made to accelerate management innovation and technological innovation, enter the high-end market and expand the market space.

Over the past 30 odd years, double star has created a unique enterprise management mode through continuous innovation and practice, and in the process of crisis management, its advanced management has once again played its role.

Double stars contract and lease equipment and production lines to employees, while implementing "factory money management", thus creating a "household consumption" management mode, so that each production line on the production line has become an independent accounting unit and quality management unit, greatly stimulating the enthusiasm of employees to save energy and reduce consumption, which makes the production cost of double stars decline continuously under the condition of rising raw material prices.

To accelerate technology upgrading and adjust product structure in time is another powerful weapon to overcome the crisis.

Double star shoe factory uses innovative means to overprint the middle mats. It has no error in the 30 version, and is regarded as a miracle by foreign customers. The new varieties of 20 level stab proof mining tyres, small size light truck and all steel tyre developed in a short period of time are highly appraised by users.

"Every three days, there is an innovation project on average.

Last year, we digested all kinds of unfavorable factors by 680 million yuan.

Wang Hai said.

At present, the production and operation of the three major tire companies are basically back to normal. The production and operation of the double star machinery is better than before. The export orders for the double star footwear industry have been signed in June this year.

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