The Eternal Focus Of Home Textile Design: Individuality And Public

Zhang Baohua, associate professor of art and Design Department of dyeing and weaving, Academy of Fine Arts, Tsinghua University, delivered a brilliant speech on the theme of "personalized embodiment in home textile design" at the forum in March 8, 2009. After the lecture, Mr. Zhang was surrounded by many people and asked questions about design. Personality design and market always run in, individuality often represents small group, and the market needs the approval of the masses. How to measure the two, Zhang's view is that the market is diverse and diverse, and many designs are easy to follow suit. We should let go of our thinking, explore the blank space, dig out the minority personalities and find suitable positioning in the market to expand into the public. Nowadays, more and more home textile enterprises have placed brand building and corporate culture in an important position, trying to drive the development of corporate culture through product culture, thus forming different styles of their own brands. For home textile design, it will also face new challenges of diversification and personalized design to cope with market changes and meet consumer demand. Designers should not be limited to professional restrictions. They should absorb more creative ideas in other fields. Zhang believes that any country or nation has its own culture and history. Especially in today's rapid development of science and technology, knowledge sharing, information sharing, and the world becoming smaller and smaller, it is more important to maintain national characteristics and traditional culture. Mr. Zhang concluded that the pursuit of individuality and public appeal will always be the focus of designers' attention. The designer must make a steady progress by anticipating what the design is or how to design, and create a personal view, a unique personality and style, and pay close attention to the present, understand the past and focus on the future. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan