The Appearance Of Chinese Brand In MICAM Boutique Shoe Hall

In March 2009, the world's top footwear exhibition MICAM ushered in the first exhibition after the outbreak of the financial crisis, which made the exhibition more meaningful and attracting much attention.

At such a different exhibition, what is more unusual is that people have discovered a new face, which is called the red dragonfly from China's brand.

The MICAM boutique has finally emerged as a Chinese brand.

The red dragonfly, whose goal is to revitalize the industry and let China's footwear brand enter the international mainstream market, has accumulated a good brand culture value in the past 14 years.

The first shoe culture research center in China was set up to excavate the 5000 year old shoe culture in China and apply it to product design.

Committed to technological innovation, the first to cooperate with the internationally renowned shoe technology R & D institute Belgian Ace Kang (RSscan), the establishment of sports shoes R & D production base, the development of China's first pair of sports shoes.

In Italy, the R & D center has been established to learn the shoe making experience of European fashion brands and to launch synchronized footwear with Europe.

This effort in cultural excavation, technological innovation and original design has made red dragonfly a leader in China's shoe industry, and has also opened up a journey of internationalization of China's footwear industry.

In the increasingly globalized world today, if we want to win in the fierce competition, we must break through the bottlenecks made in China, tear down the low price labels, break through the traditional vision, and compete globally with the resources of globalization.

At the MICAM exhibition, the Red Dragonfly invited the famous Spanish designers to participate in the design and create 100% European style.

This strategic thinking based on "European design and made in China" has broken the traditional pattern of opening the European market with "Chinese design and made in China".

This method will completely change the image of Chinese shoe industry in the European market.

This breakthrough has attracted the attention of the international market. At the MICAM exhibition, the European Union has been active in demanding cooperation from all sides.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan