Mars Phil Lee'S "Political Commissar": Contemporary Store Director Wang Zhenhua

If you ask Wang Zhenhua, how can a boy sell women's clothes? He will humbly tell you that selling women's clothing depends on products and services; if you ask him how a boy can bring a "detachment of women", he will proudly say to you that the team relies on sincerity.

I did the customer's roll call service.

Let customers call the service, this is the goal of clothing shopping guide.

How can it be realized? Wang Zhenhua thinks that sales should be regarded as an attitude towards life, so that customers can experience the pleasure of shopping in their consumption.

Wang Zhenhua had been in Nike store for 3 years before entering Phil.

But after coming to Phil, Wang Zhenhua changed his working state.

He said this stems from his first experience at the MAS Phil Yansha shop.

"The experience of that day touched me too much."

Wang Zhenhua told reporters that he had never thought that customers would not sell after trying on them.

"In January 6, 2006, I worked for the first day in Yansha.

I didn't sell a product that day.

This is not in my previous experience.

What is more impressive to me is that a female customer tried on a large table of clothes, with a quantity of 20~30.

To tell you the truth, I was in a bad state all day.

"I simply don't understand why women's clothing sales are so difficult." later, the shopkeeper told Wang Zhenhua that the key to women's clothing sales is service and service skills.

For an ambitious man, experience is the best teacher.

Today, after 5 years of grinding, Wang Zhenhua has become an excellent store manager.

He has turned sales into a kind of life, a kind of happiness that is full of life.

"This joy comes from my self-confidence.

Now I have been able to do the roll call service.

The maintenance of old customers is

During the interview, the reporter saw a sale of Wang Zhenhua store manager.

The sale is a bit of a surprise.

During the interview, a wandering more than 40 year old lady suddenly surprised Wang Zhenhua and shook hands with him excitedly.

It turned out that this lady was a loyal customer of Wang Zhenhua when he was a store manager in Cui Wei building.

Today, I was working near the mall today. After wandering, I didn't expect to meet Wang Zhenhua.

After excitement, the two men began to talk.

The woman said that since Wang Zhenhua did not work in Cui Wei building, she had gradually left Mars Phil brand, because she felt that under the same product condition, she could not feel the joy of shopping.

Two people chatted for a while, and Wang Zhenhua recommended several clothes for the lady, which helped to sell nearly 7000 yuan.

Afterwards, Wang Zhenhua said, "at that time, it could still be sold, but I knew they sent the shopping card of the Cui Wei building, so I let her go to Cui Wei to buy other clothes."

Wang Zhenhua likes to chat with customers.

He said he was familiar with this customer.

Now on the Internet, both happy network and QQ have many such old customers as his good friends.

If you want to really become friends with customers, you can't always think about spending money from customers' pockets, he says. You can talk to them about family, hobbies and so on.

Maybe customers will not chat with you when they first spend, but then the old customers can come and chat with others gradually.

If the customer wants to talk with you about your family, where to make your hair and what accessories you like, it means that the customer recognizes you and trusts you.

In general, customer maintenance is at this stage, and you are successful.

He said, for example, a 50 year old female customer came to the door and asked him, "why is your clothes so expensive? Do you know that it is a financial crisis and the whole world is in recession?"

In the face of this kind of "trouble finding" customer, Wang Zhenhua has no tit for tat and others theory, but to bypass the other side's edge and chat with customers.

He said, you look so good that your family must be very harmonious.

At first glance, you will know that your child is very filial to you.

When the female customer heard it, she complacent and chatted with Wang Zhenhua.

After learning that the children of their children are filial piety, Wang Zhenhua said to the female customers, you see, how good your son is to you. He earns money for you. If you wear clothes bought by your son, you will have more face.

Besides, you see, our clothes are expensive, 2480 yuan and a cashmere sweater, but you don't wear this dress once. Our clothes are of good quality. It doesn't matter if you wear them for a few years. On average, you only need more than 100 yuan per month.

After listening to Wang Zhenhua's advice, the female customer spent more than 5000 yuan in a happy mood and went home to show off.

Wang Zhenhua said, "I want to give customers the most appropriate product and the most enjoyable shopping experience.

While customers are satisfied, I also experience the wonderful sales process.

The "political commissar" in the "detachment of women"

There are 7 people in Wang Zhenhua's shop, only one male shop assistant.

In the face of 6 female salesmen, Wang Zhenhua worked hard to unite and maintain the unity of the shops, and did his best to fight for the rights and interests of the shop assistants.

This unity teacher is also moving towards the goal of ten million stores.

As soon as reporters entered Phil's store, they saw several shop assistants excitedly preparing to leave work.

It turned out that their manager asked them to see the Tangshan earthquake.

In response, Wang Zhenhua said that such activities are many in their shops, although it is his treat, but he is very willing, because this can make his team more united.

"Not to say that more than 50 yuan of movie tickets can buy people's hearts.

People's hearts are accumulated over a long period of time.

Wang Zhenhua thanked his shop assistant for introducing the story of the shop assistant to reporters.

"I am very grateful to my shop assistants, who are older than I am, but they never bullied me and sold them very consciously.

In the face of such a team, I can only repay them more sincerely.

In Wang Zhenhua's 7 person team, there was only one boy.

When there was a problem in the management of journalists, he said he felt that it was the "male" factor that allowed him to manage the shops better.

Everyone is in line with his work. It is under such circumstances that he dares to raise his sales target by 20% this year.

Of course, if any shop assistant has made a mistake, Wang Zhenhua will still be very strict about it and ask for correction.

He said the problem was to avoid loss of shops and brands.

Therefore, the criticism must be put forward.

But as a shop keeper, we must pay attention to the way, first of all, we must not choose the right language.

The reason is that criticism is only a means, and it is the goal to correct the problem and avoid repeating it. If the choice of the way is improper, it is likely to cause the resistance of the salesperson, and it will not play its role, and it will also affect the unity of the team.

A shopper, who is a surnamed cow, told reporters that their manager was very caring for everyone, and often sought benefits for their shop assistants.

Her wedding leave could not come down, and Wang shop manager took the initiative to negotiate with the company and offered to take her place instead of working.

Wang Zhenhua said that when he looked at these things, he had to help the salesmen to win. "My team members are married to our team. They are not responsible but obliged to help her.

This is the spirit of our team, and it is my manager's responsibility. "

Wang Zhenhua said he was in a united team, and everyone was dedicated to the team.

Wang Zhenhua said that their shop assistants were very cooperative with his work.

A salesperson has cancelled two consecutive vacations for work, which is to help the store create better sales performance. Sometimes, the morning shift clerk comes home from work at 8:00 in the evening.

"My shop assistant has made great sacrifices and contributions for me and the shops. As the head of the shop, I must strive for more reasonable rights and interests for them."

Wang Zhenhua doesn't like to chat with customers. He also likes to chat with his shop assistants.

If a salesperson is in a mood, he will chat with others and help solve his knot. If the new product arrives, he also needs to chat with the shop assistant and listen to some useful advice to improve his performance or make a good display.

"My shop is hidden in the dragon, and everyone's opinions are surging together, which can produce unexpected results."

In this small shop of 7 people, Wang Zhenhua united and maintained, the salesperson actively cooperate.

It is such a harmonious and stable environment that keeps them refreshing sales records and constantly creating new achievements.