Jiang Jieshi, Great Grandson Demos Chiang: Building Chinese Fashion Brands

With the family's reputation, Demos Chiang was destined to be different from birth.

He seems to be the focus of the media at any time. However, what really makes him base on today is not the so-called title, but his bold innovation in the design field, and the design company he founded with his younger brother, making him aspire to create a Chinese own.

Once a playboy

This time he appeared at the Peace Hotel in Shanghai to attend China's first high-end.

In his boyhood, he immigrated to Canada with his family. From then on, every morning, father Jiang Xiaoyong sent him and his brother to school. After class, several boys didn't play billiards or table tennis. They went to furniture shops and bought furniture to assemble themselves.

It can be said that before the age of 19, Demos Chiang was a real "playboy" and never worried about life.

However, my father died suddenly after suffering from cancer, which changed everything.

He was studying in information management at York University, and everything came very suddenly.

Demos Chiang, who lived in New York with the world's imaginary dudes, lives and spirits completely fell to the bottom.

It was at that time that he saw the real warmth of human being. That's why he was so eager to find his worth at that time.

"You think, when I graduated from college, my father had to arrange a job for me, and suddenly there was no more.

After all, what is my value? You have to find your own value again. This value is also very realistic. You must make people use the value, otherwise you can not survive. "

After returning to Taiwan, China, it doesn't matter. Seven or eight jobs have been rolled away, and only 10 thousand of the salaries are paid for NT dollars.

Two years of polishing made Demos Chiang give up his young pride, but he had a mature self-confidence. He discovered that people had unlimited love for famous brands. Even a T-shirt had a name tag. Behind this is the myth of material. Everyone would think, "what clothes do I have to wear, and then I can represent myself". He knows that his future road is beginning to clear.

Demos Chiang once said, "when you care about your appearance, you can't wear anything."

It is precisely because of this concept that he felt that the design must have a tune.

From his design work for Giant, Renault, and the design of products for Motorola and 7-Eleven, it can be seen that "if we talk about all our customers, this will be a list for all of our peers," Demos Chiang confidently said.

Indeed, he has been pformed into a new fashion.

And he himself has become the fashion idol of countless young people. He pictorial photo with Momoco Tao's husband Li Renren. He appeared in various parties and design conferences as fashion designer brand owner. It can be said that this self styled businessman has become a successful fashion label.

Let him be the first choice for the front page topic in this fashion world.

Smart he put this item in the customer's recommendation, any smart person knows, can get satisfactory design works, and save a lot of advertising fees, such a business is quite cost-effective.

Each case is a new challenge and new opportunity for Demos Chiang. For this time, he can be invited to make suggestions for the reloading of a Shanghai style fashion brand. Demos Chiang is very excited. In his view, "red is more fashionable and classic, with a little luxurious feeling, so I think it is more suitable for it."

His rich overseas experience can fully understand the connotation of Shanghai style. The classic beauty series he brings with his team includes Yu Rong Shuang, powder and paste, beauty cream, Shanghai perfume and so on.

He said that in order to understand the living conditions of women in Shanghai at that time, he once plunged into the library of Columbia, America, and finally found the word "Jia" in his "Linglong pictorial". This word has a unique female elite temperament, meaning that in the current Shanghai dialect, it is about "smart, capable and clear". He thinks this is the best description of women in the new metropolis of Shanghai.

When asked to comment on the uniqueness of women in Shanghai, Demos Chiang's answer is quite similar: "women in the world are all the same, but cultures are different."