Shenzhen'S Consumer Market Has Been Hit By The "Consumption Craze".

September 10th hearing, entering September, consumption in Shenzhen

According to the reporter's understanding, at present, the marketing activities of the two major businesses have entered the preheating stage.

Businesses "secret war" double market

Although there is still some time away from the Mid Autumn Festival and national day, reporters noted that the activities of recent businesses increased significantly, and the intensity of activities was also gradually increasing.

People with shopping malls say that they have actually entered the double section sales period. Only when this opportunity is taken, can they ensure that they have the advantage during the double festival sale.

This week, two well-known department stores in Shenzhen have started the celebration activities at the same time, and the scale and intensity of their activities have made the public feel the hot holiday market.

At the same time, the activities of other businesses are also much more interesting, so that we have more expectations for this year's double market.

The annual celebration of Huaqiang North Mao industry is unprecedented.

In September 9th, the Shenzhen department store benchmarking shop Huaqiang North Mao industry welcomed its 9th anniversary celebration.

In view of the celebration, the shopping mall launched the fashion 300 yuan in from September 9th to 12th, replacing 2.5 times discount A coupons and the first line cosmetics brand. It consumes 1000 yuan for the day, 100 yuan for exclusive coupons, two or three line cosmetics for panic buying, 65% off for some brands and 65% off for gold per gram, 8.8 for supermarkets, 200 yuan for household appliances, and 40 yuan for home appliances discount coupons.

Whether it is preferential coverage or preferential efforts are rare in the shop.

What is more attractive is that during the activity, the store will also launch a sale of shocking shops. For example, the price of the Manifen sling vest at the original price of 288 yuan is only 20 yuan, and the price of the CONVERSE shoe store at the original price of 235 yuan is only 99 yuan, the original price of 279 yuan G2000 shirt shop price is only 59 yuan, and so on, so that consumers have never experienced a low price.

Supermarket products will also offer substantial price cuts, giving preferential coverage to a wider range.

In addition to all kinds of price concessions, Huaqiang North Mao industry, aiming at celebrates the festival, has also launched the "free tickets to members," "lovely couples happy cruise", "consumption of a certain amount of money to send three dolls of the Maoming industry doll box", "happy price guess", and two new product launches every day, so that the whole celebration activity is full of joy and fashion atmosphere, and let the public feel the heat of the Festival ahead of time.

Nanshan Hai Ya 10th anniversary Qing promotion large discount

In Nanshan Houhai business district, the status of Hai Ya department store is always unshakable. 10 years ago, Hai Ya opened the history of this business circle. In the past 10 years, Hai Ya has always been the leader of this business circle and the benchmark shopping mall.

With the arrival of the double festival this year, Nanshan Hai Ya will welcome its 10th anniversary celebration. Its large-scale celebration activities will become a major attraction of Nanshan business circle.

It is reported that in from September 10th to 14th, Hai Ya general merchandise department will launch "the peak event is perfect ten delivers" the large-scale preferential benefit activity.

During the event, the popular department store in Hai Ya department store sells 400 yuan for 1300 yuan, A yuan, /900 yuan, gift B coupon, cosmetics for 666 yuan, 268 yuan for French red wine and 1 yuan for French wine.

He also prepared a variety of courtesies for consumers: shopping full in addition to happy sheep, and the opportunity to take 5000 yuan of Iphone 3G mobile phone, diamond ring, Ipodtouch, beauty / photo coupons and other pleasant gifts.

The store counters are full of courtesy, surprise gifts, and customers are polite when they enter the cabinet.

In addition, Hai Ya VIP card can be used against cash for points.

At the same time, from today to 12, SEPHORA will launch the "happy member week", and the 1500 points will enjoy the 10 percent off unlimited discount.

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More business activities are worth looking forward to.

In addition to the opportunity to celebrate the double festival marketing, Maoming department store and Hai Ya department store were launched in advance. Reporters learned that the holiday activities of other businesses in Shenzhen were also in preparation.

Many shopping malls salesmen told reporters that at present, the hot cakes such as moon cakes and alcoholic drinks have been fully loaded, and all kinds of preheated marketing activities have been launched, and more large-scale holiday marketing activities will be launched later.

Reporters also noted that at present, Tianhong shopping center has been carrying out online rainbow marketing activities; this year, the year old Bao launched a marketing campaign for teachers' day; while the sun and department stores, the new products of autumn and winter have been listed on the whole line, and the summer goods are also in the process of intense; Yitian holiday Guang Chang has revealed that the traditional cultural activities will be launched this month.

In addition, other businesses have also indicated that in the next one or two weeks, big marketing campaigns for both festivals will start in the next warm-up period, which will enable us to expect more from the holiday market.

Consumer Tesco holiday products

When the double marketing campaign started to start, consumers' consumption for double festival has already started to get hotter, especially holiday products.

Recently, reporters visited malls, Tianhong, and old treasure stores, and found that the overall sales are quite popular, especially moon cakes, liquor and other holiday products are quite popular.

In the Tianhong Fumin supermarket, the major brands of moon cakes occupy all the shelves and stacks at the entrance of the supermarket, and many consumers converge here to buy moon cakes, making this piece the most popular area in the shopping malls.

Sales staff told reporters that the recent sales of moon cakes have been very large, many customers are buying a lot, and the sales of moon cakes also led to the sale of other products in supermarkets.

Jing Tian Bao liquor counters have always been selling well. Recently, with the approaching of double festival, the counter is even more crowded, and many consumers are here to choose holiday wine.

Sales staff told reporters that the recent sales volume is indeed very large, especially the valuable high-end liquor, wine and so on are very popular.

The salesperson is also optimistic that sales will be better in the next two weeks as the festival approaches.

Reporters also noted in the interview that because this year's double festival is also a super long holiday, many people have a travel plan, which has also led to the sale of all kinds of goods related to travel.

Outdoor sportswear, travel bags, and sunscreen products are also selling well.