The Spanish Brand Zara Shop Was Launched In September 2Nd.

Inditex group's leading brand, Spain Low fashion giant Zara opened online stores in 6 European countries in September 2nd, hoping to promote it through this channel. Turnover 。 The first countries to be landed will be Spain, Germany, France, Italy, Portugal and the United Kingdom, and will expand to the United States, Japan and South Korea by 2011.

This is in Fashion magnate The background of competing for the development of Internet business arises at the historic moment. Gap group, the world's second largest apparel giant, began expanding its online store business in 55 countries outside the United States in August 12th, and promised to increase to 65 countries by the end of 2010. Sweden's H&M group, the world's third largest group, has launched online sales in 7 countries such as Germany as early as 1998, and plans to enter another leading market in September 16th.

Inditex group hopes to "copy the experience of Zara shop purchase to the Internet", and 100% of its products are sold in online stores and the same price as the physical stores, and plans to expand the online store to 77 countries in the world where the brand is currently located. The Inditex group sees it as a "critical step" and believes that the website that can be viewed through mobile phones will not result in the elimination of physical stores, but on the contrary, it will increase sales.