The Sun Is Woolen, Like The Fabric Of The Sun.

Chen Lifen, chairman of Jiangsu sunshine group, has always believed in "not doing or doing high-end".

"How can a brand last forever? How can consumers in different times agree and accept it? The answer is innovation and quality."

Chen Lifen said that product quality and technological innovation are the cornerstone of the brand. If the brand wants to stand firm, it needs to consolidate the foundation of quality and innovation.

Sunshine Group has invested a large amount of funds for the technological pformation, innovating products, imported world-class textile and garment equipment, established post doctoral research center, state-level technology center, and national wool spinning research center, and perfected and improved the technological innovation system of enterprises.

Every year, no less than 10% of annual sales will be spent on R & D of new products and technological pformation, and pformation of traditional industries with new and high technology.

Sun woolen is not only a product, but also a cultural concept.

In the 20 years of development, Jiangsu Sunshine Group has constantly integrated the eastern and Western cultural elements, instilling the idea of culture and fabric into every employee and passing it to consumers through products, which has increased the loyalty of consumers to Yangguan woolen fabrics.

At present, the Jiangsu sunshine woolen fabric has established a stable supply relationship with many famous international brands, forming a global marketing network. Many well-known brand enterprises regard Sunshine Group as their production base of clothing and fabrics.

Like many large enterprises, Jiangsu sunshine has been committed to implementing the global brand strategy.

Chen Lifen emphasized that "only when we have our own brand will we have the qualification to bargain with others before we can sell a good price.

Therefore, we must cultivate our own brand, of course, this needs to create a good social environment conducive to the development, growth and growth of independent brands, and provide public opinion support and mass foundation for independent brands.

The process of brand cultivation is a process of constantly inputting cultural values and communicating with brand consumers constantly, forming their own cultural values.

Chen Lifen said that Jiangsu's sunshine is to make "sunshine" a world-class brand.

At present, Jiangsu sunshine has begun to enter the international market through extensive international cooperation and exchanges.

Jiangsu sunshine and Italy's top men's clothing designer and manufacturer, the European style "Venetian" high-end men's suit series, which is jointly produced by the Limited by Share Ltd.