Korean Bonnie Bear: Trend Analysis Of Children'S Wear In The Future

At present in China

Children's clothing is different from other clothing categories. It is a dual subject: the consumer is the main body, and the buying body is the 70 and 80 generation parents.

The trend of children's clothing is largely based on the study of buying subject consciousness.

The aesthetic ideology of the buying subject and the personalized aesthetic style have the greatest impact on the consumer subjects. The new generation parents have the pursuit of individuality, fashion and fast fashion, and pay attention to consumption experience and consumption, and are more willing to pay for the comfort of shopping.

In view of the new generation parents' preferences and aesthetic taste, the new generation of young parents will become the main consumers of children's clothing industry. In the face of the huge number of paying people and the huge consumption population base, the target consumer group of Bonnie bear brand children's clothing is positioned as a new generation of young family groups pursuing quality life. They pay attention to their individuality, pursue the fashion trend, have a strong sense of brand consumption, emphasize dressing taste, pay more attention to the quality of life and purchase power, and are the guides and influencers of market consumption.

Bonibare's brand positioning is fully consistent with the consumption demand of this target consumer group.

The mixture of fashion and fashion has become a new trend in the development of children's clothing. It combines many styles, such as Europe, Japan and South Korea, American style and so on. They do not have a clear style definition. Under the guidance of the design of mixed application of this style, the terminal presents a diversified shopping experience of product combination and collocation, satisfying the personalized choice of the new generation family family pursuing the life taste.

As adult clothing matures, children's clothing industry is also thriving.

Developed countries' convergence of consumption inspired designers to shift their goals from adults to children, so that more elegant, fashionable and casual styles can be extended to BABY.

As the main body of consumption, children gradually form their own clothing style under the influence of their new generation of young parents with the pursuit of quality of life. At this point, the children of international stars are especially eye-catching, and gradually become the force that can not be ignored in the trend of children's wear brands.

Focus: the design concept of children's clothing with soul

The management essence of children's clothing is a kind of responsibility, with love as the soul's design.

Therefore, the design of Bonibare's children's clothing is first studied from the sample of tens of millions of children's clothing, studying the children's body shape, growth characteristics, living habits and cultural background, so as to carry out targeted design, create taste, set up personality brand, and further develop the children's clothing of corporate culture.

Secondly, the design of brand children's clothing is not only the appearance and design of styles and colors, but also the functional design of children's psychological characteristics and children's physiological requirements. Finally, the design of children's clothing starts from the delicate skin of children, adopts high-tech clothing and environmental protection fabrics, and pays more attention to the design of environmental protection, safety, health and comfort, which is one of the main development directions of children's clothing in the future.

The future: create lively and vigorous fashion for children.

"Creating for children" is the focus of children's clothing management.

Throughout the tide of international stars, the continuation of the characteristics of star parents has become a fashion force leading the trend of children's clothing. This force affects the future of children's clothing and affects the younger generation of parents. This influence from the world to China, the young parents of China have begun to think and accept the fashion of their children with fashionable fashion sensitivity, and bring this fashion into the most imaginative and imaginative daily life, and constantly create many meaningful events for their children.

The most important point in this is that every child is the best. This is the Bonnie bear's constant expectation and belief in children. It takes the essence from the existing pop international trends and ideas, creatively applies the new retro fashion style, combines the fashion of Europe and the United States and the trend of Japan and Korea, and creates a distinctive style of fashion that is simple and elegant, fashionable and personalized. It also advocates the way of dressing up and matching, and creatively designs fashionable clothes for children, and the new choice of the new generation of parents for children's new pursuit and quality of life.

Children's wear