Power Tyrant Men'S Positioning, Strength, Entrepreneurship And Innovation

In September,

30 years, 30 million, 3000 workers, 300 suppliers, 3000 terminal outlets...

From two fans

For the future, Hong Zhongxin, President of Jin Ba, said: "in the next thirty years, we will stick to this position, maintain this determination, continue to start our business, innovate, move farther and move towards a higher level.

Keywords: Location

"In the 30 years of development of the company, the most important driving force is the insistence on the brand positioning of the" jacket ".

- President Hong Zhongxin

It took 30 years to emphasize two words: jacket.

Jackets are not just a clothing category, but also the foundation of the strong fighter and the ambition of the power fighter.

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Hong Zhongxin once said frankly, from the early spontaneously conscious category selection, to the clear and clear strategy of brand positioning after 2000, the focus and persistence of the 30 years for the jackets category is the reason for the success of the brand.

As for the focus of jackets, until today, with the huge chain of more than 3000 retail stores and tens of thousands of terminal salesmen, the bullies are still committed.

During the past World Cup, "76 million years of focus on jackets" was still the phrase "the 30 years".

Key words: fixed force

"A person can do a good job in his life."

- Hong Zhaoming, chairman of Jin Ba

When many peers dance in the financial, real estate and other investment fields, when a lot of peers choose a more efficient way to get gold, they are unmoved. This is "Dingli".

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"There is no standard answer to the question of whether to choose a diversified development strategy with active expansion or to focus on the specialized brand positioning of deep tillage.

But in terms of the brand's road, focus and perseverance have become the biggest push for the progress of the brand.

Hong Zhongxin said frankly that during the past 30 years, he had been tempted by too many interests, but he always held a principle that he believed and insisted on his choice.

"A person can do a good job in his life."

This sentence has always been the core values of power.

Hong Zhongxin even said that in the past thirty years, there was only one thing that the power fighter had done, that is, "let the equals between the jacket and the strong fighter" be drawn.

Key words: Entrepreneurship

"In my opinion, entrepreneurship is more like a long distance run. It has no end and only the next starting line is an eternal proposition for enterprises."

- President Hong Zhongxin

The first start-up phase of the company was from 1980 to 2000, which is undoubtedly the age of product being king.

In this era, not only did it succeed in accumulating abundant capital for the future development, but it was even more valuable to set up the orientation of the focus of the jacket in the future of the brand.

The second start-up phase of RBA is from 2000 to 2007, which can be called the stage of Rb's full march towards the brand era.

With the implementation of the franchise mode, with the support of strong brand communication, RBA began to enter a period of full bloom.

In this pioneering stage, the channel has undoubtedly become the lifeline of the brand. As at the end of 2007, there were more than 3000 franchised stores at that time.

The third start-up phase of the company was started in 2007.

Up to now, more than three years have gone, and it has accomplished three major events.

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Hong Zhongxin introduced that the first is the optimization and improvement of the brand image of the powerful brand. "In 2008, we used the opportunity of the Beijing Olympic Games to cooperate with the most famous langtao company in the world to optimize and enhance the brand logo" the return of the king ". We strongly introduced four advertising films to interpret the spirit of the brand, and Hong Zhong said that in an Olympic Games and the three World Cup, the" race complex "of the powerful fighter made the biggest and most powerful brand communication effect.

The second major event is the completion of the relocation of the brand strategic command center of Jin Ba, which opened up a new world for the third start-up of the company.

The third major event is the pformation of the role of enforcing power as the promoter of the industrialization of Chinese jacket.

From the establishment of the national garment Standardization Technical Committee jacket working group to the "strong fighter" established in the "strong fighter" to the Chinese jacket color research and development base, the strong fighter has completed the pformation from the industrial development participants to the promoters.

"Although the third venture has just begun, in my annual work report, I will tell my team that there will be fourth, fifth and sixth start-ups in the future."

Hong Zhongxin said so.

Key words: Innovation

"The road of development for thirty years is actually the road of continuous innovation.

Innovation is not only the leading way of power, but also the way to survive.

- President Hong Zhongxin {page_break}

After sorting out the way of success, we found that whether it was in the early stage of business or in building up a huge costume Empire, it is innovation that the bullies never stop.

30 years later, almost all the achievements of the power fighter are related to innovation.

"From the first batch of family businesses, large-scale factories and factories, registered trademarks of private enterprises, to the introduction of brand visual identification system, took the lead in building the pace of brand building; through the" national unified retail price, zero risk to join the "policy, the rapid construction of the overwhelming majority of the terminal network; then to the first Trout strategic consulting company to cooperate, the jacket as a competitive blue ocean......"

Hong Zhongxin counted out the number one of the first, and all of them were ahead of the innovation.

"Innovation is not revolution. Innovation is not to create differences, but to continue to improve our cause."

Hong Zhongxin said that in an era of increasingly competitive and increasingly fastidious consumers, enterprises must be more proficient in innovation than rivals if they want to be successful forever.

Under the guidance of such innovative thinking, in recent years, the company has gradually completed four innovations.

Including product research and development to achieve focus, marketing mode to enhance, consumption experience to achieve differences, management mode to achieve professional.