How Does BELLE Meet The Essence Of The Industry?

BELLE's slogan "

Store many

The goal of BELLE is that every place where women pass by must have BELLE shops.

Apart from many shops, BELLE stores have large space and bright colors.

BELLE, which is mainly dressed in women's clothing, believes that the randomness of female consumers is very large. For them, the coverage of storefront has a very important role in promoting their consumption behavior.

This is also consistent with the sample survey data of UBS.

The survey shows that clothing consumers' brand loyalty is relatively low, and they are more concerned about style and quality.

Since its beginning in 1995, BELLE has tried to develop the retail network, taking the lead in the footwear industry in the mainland to implement the "straight line chain operation mode" which integrates production, supply and marketing by relying on production enterprises as the leader and relying on major shopping malls and regional distributors.

Since 2002, more efforts have been devoted to integrating retail network resources and greatly expanding the construction of direct retail terminals.

By the end of 2008, there were more than 9000 self operated retail outlets in the mainland.

Brand multi

By purchasing and selling agents, BELLE has made more than 20 brands.

Product type covers leisure to noble, conservative to fashion, age 18-45 years old lady.

For different themes and prices, BELLE has two or more than two brands.

At the same time, BELLE takes the concept of "channel to promote brand". In the shopping malls and department stores, Belle stores as the center of different brands.

In this way, consumers are

As a result, different brand stores are the second network, and the women who pass by are collected into the store one by one.

Because of the effective strategy of brand complementarity, BELLE has six of its top ten brands in 2008, including BELLE, Teenmix, Teenmix, Teenmix, Teenmix, Staccato and so on.