Sub Brand "Hq Shang Guest" Cautiously Test Water &Nbsp; Slightly Restless, Not Impetuous.

In the context of the new Xidan forming a commercial aircraft carrier against Beijing's inherent retail business, every move of traditional leading enterprises has been intriguing. Yesterday, Wangfujing department store announced that its sub brand "hQ Shang Ke" will appear on the 16 day of this month in the Chung Kun Plaza.

In fact, this is the Wangfujing department store in Beijing after 10 years apart.

In the view of the industry, this is the Wangfujing department store, which is quite active in the foreign markets. The signal to shift the focus of development to Beijing will also make Beijing business more competitive.

Sub brand "hQ Shang guest" careful test water

"Confidence is full and uneasy". This is the feeling of Zheng Wanhe, chairman of Limited by Share Ltd of Beijing Wangfujing department store (Group), when he launched the new brand "hQ Shang Ke".

The one hundred brands will open on the 16 th of this month at the Chung Kun Plaza in Dazhong temple.

At the same time, the "hQ Shang Ke" Dazhong Temple store will be run by the business team of its brother enterprise.

It is reported that "hQ Shang Shang" brand is different from tradition.

In Zheng Wanhe's view, the foundation for the development of retail enterprises is demand, and market segmentation is the trend of domestic commercial development. It is also a sign that the department stores of Wangfujing achieve the goal of comprehensive department stores and become mature.

Although a large number of research on Wangfujing department stores shows that the growth of fashion department stores is huge, the director and President of Limited by Share Ltd, Beijing Wangfujing department store (Group)

Development center shifted to Beijing

Up to now, Wangfujing department store has four stores in Beijing, namely department stores, Changan shopping arcade, Shuang an shopping mall and Dongan market.

After the reorganization of assets with Dongan group in September 2000, the Dongan market became the fourth shop in Wangfujing Beijing.

The opening of "hQ Shang Ke" Dazhong Temple store will end the 10 year history of Wangfujing department store.

Soon after the opening of Dazhong Temple store, the sixth store of Wangfujing department store will be located in Beijing.

It is reported that in the group's recent development conference, Wangfujing department store quietly shifted its development strategy to Beijing base camp.

Zheng Wanhe frankly said, "in recent years, the consumption market in Beijing has been greatly expanded, while the Wangfujing department stores' investment in Beijing market is not enough."

As Zheng Wanhe said, in recent years, the main driving force behind the development of Wangfujing department stores is from foreign stores.

Last year's performance report of Wangfujing department showed that the company achieved a business income of about 11 billion yuan, and the contribution of stores in North China was about 4 billion 700 million yuan, of which the performance of foreign stores has far exceeded that of Beijing stores.

In fact, although Wangfujing department store's return to Beijing market, but did not slow down the pace of entering new markets outside the city.

It is reported that in the second half of this year, Wangfujing department store will continue to layout new stores in Chengdu, Zhuzhou, Ordos, Xining, Tangshan and other places.

Domestic business will be the leader of the competition now.

A few days ago, the reorganization of Xi you group and the first brigade group achieved the combination of Xidan shopping malls and new Yansha holdings, and a commercial aircraft carrier with annual sales of nearly 10 billion yuan also officially set sail.

Public information shows that the Xidan mall has achieved operating income of 1 billion 376 million yuan in the first half of this year, while the new Yansha holding company has achieved 3 billion 260 million yuan in the first half of this year. The Hualian Group, a local commercial giant in Beijing, has achieved close sales of nearly 10 billion yuan last year. In the past 5 years, its sales have been developing by leaps and bounds, and its sales this year are expected to exceed 4 billion 300 million yuan.

The sales performance of Wangfujing department store in the first half of the year is about 6 billion 740 million yuan, which means that it is known as China's first department store brand and has 55 years history of Wangfujing department store.

Business experts say that for many years, the reality of the development of new stores in the Beijing market has challenged Wangfujing's leading commercial sector.

While developing the main stores, Wangfujing department stores launched different location department store brands to occupy a larger market share.

In the view of this person, with the Wangfujing department store in the stronghold market, Beijing business will be more intense competition.