Van Guest Listing Is Not Yet Mature, Selling A T-Shirt Deficit Of 5 Yuan.

　　 "There are two very fast fashion brands all over the world. H&M One is ZARA They are the top two clothing companies in the world, not other clothing brands. "So many people in China, we should be able to do better." Chen said.

Is it true that Vectra is a clothing business oriented company or a clothing company that sells in e-commerce mode? A few days ago, the brand of vectral created by him was redefined: the Internet is fast fashion brand.

For the legendary listing plan, Chen said that Vic is not yet mature and needs to grope for some time. As for the length of time, his answer is about a year.

The outfit of the old age: 59 yuan shoes, 9 yuan. Socks 19 yuan underwear, 79 yuan trousers and 68 yuan shirt are all from VANCL.

"Because there is an important meeting today, it is expensive." Chen said.

Entrepreneurship after returning home

The teenage boy who wants to change his hometown and drop out of school with his own strength has already got the middle aged man's posture, so you can't imagine the lean boy who is hungry as Apple's hunger.

He sold newspapers, wrote books, sold films, and now sells clothes and sells fashion concepts.

Since the publication of the return of 2006, "return" has become the label of old age. A person who knows the old age says that in a sense, because there is "return", there will be Vic. "Go back" as an emotional outlet for many years, "a lot of things have been divert, he may be able to do things again."

I used to think that writing is the only thing that can be done in this life. Later, I made an excellent network, and found out in my old age, "well, I could still do this thing, and all these things can be done at the same time."

A person who has never done an enterprise will compare himself with others, and will not believe in the role of the organization.

Under this understanding, is business mode important or important?

"Of course, it's important for people." Chen said.

After finishing the novel, he founded Vic. Many people think that PPG is riding the east wind. This is not denied. He said he would not make a fatal mistake in PPG, that is, a lot of advertising caused the chain to break, so he chose websites and outdoor advertisements.

As for the growth of VIC, Chen said that the idea of starting Vic was gone, and then every step of VCM's development was full of contingency. Looking back, it turned out that the original idea was chaotic. But in the old age, "Vic" is not mature enough, it can only be said that it is good for a medium scale. It is also necessary for anyone who is involved in it to provide nutrition. "

It costs 5 yuan to sell a T-shirt.

Although a VP investor told the daily economic news that the market value of van's customers is currently estimated to reach US $1 billion, but when to make profits, this is the biggest pressure on the capital side and the media.

Before talking about this topic, Chen talked about the 29 yuan T-shirt advertisement endorsed by Han Han.

"If the advertisement says," all guest shirts are good ", this move is dead. What I need to do is to set aside a large space. "

In fact, since the second half of 2008, many people have said to Chen that you are looking for a brand spokesperson. Finding a spokesperson can double your performance.

It was suggested that the Korean star Rain should be chosen for the reason that "old and young take all the food". Some people suggested that Kaneshiro Takeshi should be invited for "handsome and international influence".

For the above two people, the old age has always felt awkward, "always missing something like that". Until the beginning of 2010, a man spoke of "Han Han".

In April of this year, the old people realized that everyone was a fast fashion brand. When he was very brave to write 29 yuan next to Han Han, it was a sign, "everyone is very ordinary, everyone is extraordinary." Every ordinary and extraordinary person can wear a T-shirt of 29 yuan. "

Turn around and question profitability. {page_break}

So far, the outdoor advertising of van customer's products has been put into three cities in Beijing, Shanghai and Guangzhou, with an average monthly cost of 10 million yuan, and now there are about 70 million yuan. At this time, everyone is still losing money.

The low price of 29 yuan, for its own dig of the "pit", Chen believes that this is a consistent practice of Internet companies, the larger the user scale, the greater the value of an Internet company.

In terms of manufacturing costs, Chen said that every t-shirt sold should be paid 5 yuan. Now it has sold about 4000000 pieces. What depressed the old age is, "many children buy one by one."

A lot of people say that, like a company that travels so fast, the market is really not. "Everyone is now losing money. Next year it is possible to make profits. If T-shirts can be more expensive,"

At the same time, the current experience is not only the loss of 29 yuan T-shirt, but also the pressure from product quality.

The old saying is that many brand names of similar products buy clothes and shoes from all guests, and then send them to the quality inspection bureau. "They want to see the conclusion that everyone's clothes are not suitable, at least they are different from their ingredients. As a result, they were furious, so several brands began to work on their supply chains.

In his view, because the price of each guest is cheaper than their purchase price, the quality is no different. In other words, a company with internet characteristics is breaking the rules of traditional clothing industry.

Another "mess" for a year.

For this year, many people in the venture capital market hot topic of listing, stubbornly insisted: "everyone is not mature, should allow customers to explore again, and then for some time." Because after listing, it can no longer be chaotic.

How long is it going to be? "Next year." Chen said.

It is not a taboo to say that listing is one of the plans of VIC, but it is not a crucial revolutionary process. "A lot of things are best not to be predicted. We want to go public, but we don't have time to decide."

After 5 years of anticipation of VIC, Chen said, no one knows what the future is like. Just like the end of last year, an email sent to all staff members in the old age had a saying: "everyone will have to touch the threshold of 1 billion yuan." At that time, the transaction volume of every customer was $3 million every day. "How did I not think of it? It's about 10000000 per day now. The threshold for 1 billion yuan is too low for us. "

However, after experiencing four rounds of financing, it is undeniable that there is pressure from investors.

Chen said, fortunately, he maintained a good relationship with investors. "And more and more people are wearing customers, which is an encouragement to investors."

The people of Shanxi are stubborn. As an Internet fast fashion brand, the feeling of fashion in vogue is slowly showing itself.

Fast fashion, when the international brand has been labeled "fast fashion", the brand has entered China. When more traditional clothing brands in China are following the trend to find a label for themselves, what is the advantage of VIC?

Chen said that the Internet is the premise and the Internet is fast. When I feel a bit cool today, I can instantly change a page full of sweaters instead of sweaters and fur coats in the store when the heat is not yet gone.