China'S Shoe Leather Industry Embarked On The Pition From "Green" To "Pformation"

Bionic booth attracts customers' attention

The 2010 China International Leather Exhibition and China International Conference held in Shanghai in from September 1st to 3rd.

After the baptism of the financial crisis, China's leather industry has entered the recovery channel since the second half of last year.

In the 1-6 month of this year, the total industrial output value of China's leather, fur and products enterprises above designated size was 325 billion 500 million yuan, up 25.4% from the same period last year, and the growth rate was 18.2 percentage points faster than that of the same period last year.

"We note that this recovery has shown new features, not just to restore production and restore orders, but to adjust the economic structure and change the mode of development in the process of recovery. The leather industry is developing in a direction of" green recovery "with clean, low energy consumption and low pollution as the direction of development.

Su Chaoying, vice chairman and Secretary General of China Leather Association, said.

Leather industry is the foundation of China's leather industry, and also the starting and source of the industry chain.

China International Leather Fair is a stage for tanning enterprises. Every year, there are large, medium and small scale enterprises that make self-made leather products. The exhibits include pig skin, cowhide and sheepskin.

At this year's exhibition, tanning enterprises not only showcase all kinds of exquisite leather, but also focus on shaping the image of corporate environmental protection.

Many enterprises put the signs of "genuine leather logo eco leather" as well as the signboards certified by the international environmental laboratory, and actively expounded the concept of environmental protection for buyers.

"In the past two years, we really feel the changes in China's leather making enterprises, especially in terms of environmental protection, they pay more attention to investment in science and technology, and very forward-looking."

A European buyer who came to purchase said.

As the forerunner and outstanding representative of the industry's environmental protection, the "genuine leather logo eco leather enterprise" holds high environmental protection and low carbon banner. Once again, the collective appearance of the exhibition, Yatai tanning, rising star tanning, Zhejiang Fubang, brother tannery, Hebei Dongming, Xin Jibai, Xinji, Hong Sihai, Tai Huan nine Bao en, Jin Xin tanning, Kaiyuan tanning, Guangdong Xinyu FA, Kuroda Akiryo and other ecological leather enterprises have constructed the most beautiful "green" landscape of China International Leather Exhibition.

Many exhibitors say that with the trend of low carbon economy, eco leather products have become a favorite market.

Some enterprises have increased production site renovation, equipment renewal, new product technology research and development, and developed many new eco leather products. They not only created excellent achievements in production and marketing, but also rapidly expanded the market share; some enterprises, relying on the quality advantages of products, hit the leather label eco leather brand in the domestic and foreign markets, attracting large numbers of high-end customers at home and abroad, and successfully realized the "adverse market trend".

"Our leather contains carbon, but it contains bamboo charcoal."

When a company introduced environmentally-friendly bamboo charcoal leather, it was amazing when the exhibition hall surrounded many visitors.

Its products are made of high quality bamboo charcoal and processed by nano technology. It is soft, comfortable and natural breathable. It is used for furniture, automobile cushions and interior decoration. Because bamboo carbon is added, it can adsorb and degrade harmful gas, and it is more sweating and not stuffy in summer.

Manufacturers implement "low carbon strategy" {page_break}

For the consumer oriented terminal, downstream products enterprises are keenly aware of the changes in the consumer market, and have launched an environmental protection and low carbon brand.

In the exhibition hall of China International Footwear Exhibition and China International bags, fur clothing and clothing exhibition, many shoes, bags and fur products made of green new materials have made full eye.

According to the relevant person in charge of the exhibition, this year's China International Footwear Exhibition and China International bags, fur clothing and costumes show distinctive features.

China's international footwear exhibition area has expanded to the highest level in history. The finished shoe exhibition area has reached 10 thousand square meters and more than 400 standard booths.

Through the "low-carbon strategy" to enhance corporate brand and regional brand has become a good choice.

At the exhibition site, a shoe company displayed their shoes made of green shoe materials. The leather, textile, substrate, buckle, shoes chemical materials and packaging materials used in production meet the requirements of green procurement and run through the whole design, production and sale process.

The person in charge of the company told reporters that they implemented the strategy of "high-end manufacturing", actively carried out clean production and economizing on efficiency, and set up a fine production line. The "mass production of Goodyear top grade leather shoes" projects were mechanized up to 80%, and the daily production capacity of one line could reach 600 or more.

These initiatives of shoe companies ensure the high quality and low pollution output of the products. At the same time, advanced science and technology and innovative ideas are introduced to improve the added value of products while meeting the individual needs of consumers, and expand the influence of brands in the international market.

The director of Gaomi, a shoe manufacturing base in China, told reporters that Gaomi's shoemaking enterprises quickly made feedback on the environmental protection and low carbon demand of the market, and explored boldly in R & D and innovation. Local shoe companies developed nano shoe handbags with shoe pad functions and new shoe boxes that could be assembled into synthetic shoes.

Jin Xuefei, director of the Hebei Baitou Economic Commission, told reporters that in recent years, environmental protection awareness of small and medium-sized luggage enterprises has been greatly improved. In the past, people felt very far away from testing and environmental protection. Now they are actively taking the initiative to understand and learn, buy environmental protection materials, and strengthen quality control.

Continuous innovation of chemical machinery

As we all know, leather processing needs to use five series of hundreds of fine chemical products, and the production of shoes usually need ten categories of about 130 kinds of raw materials, various chemical products contain different types and contents of pollutants, which requires leather chemical enterprises to play a role in escorting the industry in low carbon.

In 2010, the exhibition area of leather chemicals increased. The main well-known chemical enterprises in China have participated in the exhibition, including Dongyang chemical industry, brother chemical industry, East chemical industry, peace chemical industry, Shenghui chemical industry, Li Hou chemical industry, Keli chemical industry, Luo Xing chemical industry, Shengda retai chemical industry, Ming Kai chemical industry and so on.

Many enterprises exhibit new products and technologies such as green surfactants, chrome free tanning technology and new leather additives.

The exhibition has set up a bridge between chemical industry and tanning enterprises to communicate and trade. At the scene, we have conducted in-depth exchanges between exhibits and technology, and consulted and discussed procurement.

Some machinery enterprises have introduced drum, the energy saving rate can reach more than 60%; shoe machine products are collectively upgrading, eliminating backward equipment for shoes making, and developing new energy-efficient shoe machines.

"This machine uses a new permanent magnet motor to discard the backward clutch asynchronous motor.

Unless customers have special orders, we usually no longer produce or export old shoe machines. "

One exhibitor said.

Wang Dan, director of the leather machinery Specialized Committee of China Leather Association, told reporters: "there are still some exhibitors' equipment failed to enter the exhibition hall this year, because now more and more modern large-scale equipment is needed, and the demand is more prosperous. Many models are too large to even enter the exhibition hall door. On the one hand, there are some regrets. On the other hand, we are also gratified by the rapid development of leather machinery industry."

Build selling points to attract buyers

In recent years, the most popular snow boots at home and abroad are still a highlight of this exhibition. Overseas exhibitors are enthusiastic, and because of the large overseas customers such as Scandinavian purchasing group, they are coming to purchase.

The delegation of Sri Lanka footwear and luggage enterprises to visit the exhibition said that China's product enterprises had been in line with international standards, and had reached a high level in green standards, environmental protection and quality control. They visited a number of Chinese products companies in addition to visiting exhibitions, learning and learning, and seeking opportunities for cooperation.

According to Miss Wang, who is docking with foreign buyers, foreign buyers believe that China will become the main force in the global market to export "low carbon economy".

Many buyers said: "China is a large exporter of leather, and has great potential in developing low-carbon economy. China's leather industry is launching a" green "change, which will have a huge impact on the leather market in the world.

As a weathervane of China's leather industry, China International Leather Exhibition has shown to the world the achievements of China's leather industry in the low carbon economy, and promoted the development of all aspects of domestic sales and foreign trade of exhibitors, so that buyers can come back happily and be satisfied.

China International Leather Exhibition will hold high the banner of low carbon, guide the industry to take the road of green economy, boost the "green recovery" of leather industry, and open a new era of low carbon in leather industry.