Famous Experts And Scholars Analyze The Road Of Guangzhou Garment Enterprises Upgrading
Guangzhou clothing
Enterprises are constantly upgrading their core competitiveness under the harsh competition environment. The industry is eager to get a moist soil, so that Guangzhou garment enterprises can quickly set foot on the road of "China Intelligent Manufacturing" upgrading.
This summit forum invited famous experts and scholars, elites of China top ten fashion designers and other elites to discuss the development of Guangzhou's garment industry, and to make efforts to promote brand building, expand brand and promote the prosperity and prosperity of Guangzhou's garment industry.
Four key points to enhance local clothing brand
Constructing modern service platform of "Guangzhou clothing"
Feng Gang Ping
From the macro perspective of the industry, the brand development of Guangzhou clothing can be made from four aspects.
First of all, upgrade the level of marketing management and build the competitive advantage of local brand.
Marketing channel and terminal management become very important. The publicity level of product release and exhibition activities should be innovated and upgraded.
High-end
brand
We need specialized marketing promotion and sales mode to form "exclusive" distribution and sales channels, while mid-range brands need more flexible and abundant wholesale and retail channels.
Second, optimize the overall design ecology and ensure the sustainability of brand building.
It is far from enough for an enterprise to have this atmosphere. Only in a relatively large scope, a healthy design ecology that is closely interlinked with the international market and closely linked to the enterprise and the market can we attract excellent designers and enhance the design standard and R & D status of Guangzhou's clothing brands.
Third, enhance the internationalization of clothing brand procurement conditions, and stimulate the development of Guangzhou's clothing industry as a whole.
The development of international procurement can promote the development of the garment industry through the linkage mechanism of industrial chain, and promote the pformation of Guangzhou clothing from "manufacturing" to "international procurement".
Guangzhou has a complete garment industry chain, and upgrading the status of international procurement through the pformation of hardware and software of trade centers and trading centers is of great significance to the development of Guangzhou's garment industry.
Fourth, we should attach importance to the cultivation of consumers and enhance the reputation of Guangzhou's clothing brands.
Guangzhou is near Hongkong, and Guangzhou residents have been buying Hongkong brand electric appliances and brand clothes for a long time.
Guangzhou clothing brand also needs to pay attention to consumer awareness of local brands and word of mouth, and enhance the visibility and reputation of Guangzhou clothing through brand communication.
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