Bonny Bear Explains The Trend Of Children'S Wear Development

At present, children's clothing industry in China has a market scale of 100 billion yuan, and the growing market space has led to the upgrading of children's clothing industry.

In 2010, big international brands entered China, and a number of mature market brands, a group of local brand children with great potential for development, began to rise.

Facing the "beautiful scenery" of children's clothing, if we want to stand firmly in the children's clothing industry, we must be familiar with the rules of the competition of children's clothing industry. The biggest challenge for new entrants is not brand, not capital, not the number of stores, but the right ones.

Subject: double subjects, one can not be less.

Children's clothing is different from other clothing categories. It is a dual subject: the consumer is the main body, and the buying body is the 70 and 80 generation parents.

The trend of children's clothing is largely based on the study of buying subject consciousness.

The aesthetic ideology of the buying subject and the personalized aesthetic style have the greatest impact on the consumer subjects. The new generation parents have the pursuit of individuality, fashion and fast fashion, and pay attention to consumption experience and consumption, and are more willing to pay for the comfort of shopping.

In view of the new generation parents' preferences and aesthetic taste, the new generation of young parents will become the main consumers of children's clothing industry. In the face of the huge number of paying people and the huge consumption population base, the target consumer group of Bonnie bear brand children's clothing is positioned as a new generation of young family groups pursuing quality life. They pay attention to their individuality, pursue the fashion trend, have a strong sense of brand consumption, emphasize dressing taste, pay more attention to the quality of life and purchase power, and are the guides and influencers of market consumption.

Bonibare's brand positioning is fully consistent with the consumption demand of this target consumer group.