2010 World Championships &Nbsp; "Chinese Symbol" Attracts Eyeballs.

With the 2010 World

"CCTV sports channel has become the" Fujian channel "at the moment.

There are Xiamen.

Multinational teams wear "made in Fujian".

In the early morning of September 5th, the Serbia team scored the first eight finals in Croatia with a score of 73 to 72.

"The Serbia team won, oh yeah!" as the final whistle sounded, Quanzhou fans gathered in a bar at Xiamen road in Quanzhou.

Why do a group of Chinese fans stand up to a foreign team?

"Didn't you see the PEAK logo on the chest of the Serbia team?" a fan broke the mystery.

Originally, because Serbia is PEAK sports's signing team, the Serbia team and PEAK this kind of cooperation relations, let these Quanzhou fans find the "relatives like" feeling.

In fact, in the basketball world championships, apart from the national team, there are more than one team that cheers these fans.

Every time Australia, Iran, Ivory Coast, Lebanon and New Zealand play, these fans will cheer, because these teams are all wearing PEAK shoes and jerseys.

In addition, in Spain's competition with the Greek team, these fans will also support the mentality of the Spanish side, because the Spanish team put on Lining's boots, although Lining is not "Fujian made", but after all, also from China.

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It is reported that PEAK is also the only Fujian enterprise directly related to the world championships in Turkey.

According to PEAK sports and public relations, 6 teams appeared in the world championships and signed a contract with PEAK.

In addition to PEAK, Lining has signed some teams in some countries.

However, although there is only one PEAK company signed with the team of the world championships, careful fans may find that in the periphery of the world championships, the sporting goods enterprises in Fujian are more active than any other region.

In the five set of CCTV series of Basketball World Championships, from the broadcast to the advertisement, Fujian sporting goods enterprises can be seen everywhere.

The most visible sign of the computer worn by the host and the computer before the host's case is 360 degrees. In the subsequent advertisements, a series of Fujian enterprises legions are fans dazzling, 360 degrees, Anta, PEAK, del Hui, noble birds, Hongxing Erke, Meck and seven wolves. These enterprises are all from Fujian.

"CCTV sports channel is" Fujian channel "at the moment.

There are Xiamen fans laughing.

The Chinese team wears foreign goods.

However, as the Chinese basketball team most concerned by Chinese fans in the basketball world championships, Nike is the foreign brand.

"Unfortunately, PEAK has signed up so many teams, but missed one of the most attractive Chinese eyeballs."

Some fans complain so much.

"Nothing can be done. Nike signed a contract with the Chinese team for 10 years. The latest signing was signed after the Beijing Olympic Games."

Yesterday, an industry insider in Xiamen told reporters: Although the cost of signing a contract with the Chinese team is not bad, the annual cost is more than 10 million yuan, but for the Fujian sporting goods enterprises, the cost is not a problem. The key is that foreign enterprises have a prior engagement.

Compared with the price of the Chinese team signed up to more than 10 million yuan per year, many foreign teams signed the contract should be much cheaper.

According to PEAK sources, the cost of signing a contract with a foreign team ranges from several hundred thousand yuan to several million yuan.

The higher the strength of the team, the higher the price.

"The higher the strength, the more frequency the team may play in the international arena, the better the publicity effect will be for the sponsoring enterprises, and the cost is high, of course."

The above PEAK personage laughs.