Under The Internet Thinking, Brand Implantation Is A Technology Activity.

At present, in the hit Korean drama "lovely she", Jingdong has hit LOGO at the end of the film, and other Korean.

Together, they became sponsors.

Driven by the internationalization strategy of Jingdong and Ali, the brand is displayed in popular form in the form of advertising. This is the most basic image promotion project.

As a newly launched international brand, because of limited understanding of the market audience, this may be an inevitable strategy.

This is also regarded as the 1 mode of brand implanting.

The effect of such marketing implants is relatively limited, because in many cases, the brand is to show the image to an unnecessary audience.

After the 1 mode,

The 2 mode of marketing implants has begun.

This upgrade began a few years ago.

In the popular TV series and movies at that time, the brand "casual" became a background or a prop.

Those who need cognition will take the initiative to find these brands.

The brand also deepens the awareness of the audience.

This model has achieved the acme in the recent Transformers 4.

In this American blockbuster, various brands including Zhou Heiya and scenic spots have invested huge sums of money in brand implanting.

At the same time, because of the relative weakness of the producers, the huge funds of the scenic spots are being put up with suspicion.

In fact, brand implanting is a systematic project, and not cost can maximize the function.

In a current TV play, a large supermarket has adopted a scenario embedding mode.

In this play, the heroine is a large supermarket employee, constantly meeting all over the place to strengthen the brand's national chain status, and the service promise in the workplace has been strengthened.

Word of mouth.

Compared to the 1 and 2 implantation modes, the 3 mode is more intelligent and effective.

Moreover, this kind of advertising marketing is not a cold indoctrination, but an affinity "brainwashing".

As a matter of fact, business operation is also like brand implanting. In order to achieve the best cooperation and effect, we need to get involved in the design of the project ahead of time and understand the way of thinking. Otherwise, it will get twice the result with half the effort.