The Rise Of E-Commerce Boom, Follow Or Not?

During this period of time, the "electricity supplier craze" has emerged. Many enterprises have been throwing money into the electricity supplier, but they have not been able to do so.

Why do big businesses throw money to make electricity providers? Why is it easy to succeed? First, families are rich, and no effect can be used to make money first; the second families have excellent teams and can quickly form their own excellent ones.

Team, lack of what people can make up for what people; third family channels have been rolled out, online channels as long as effective combination of offline channels can be smoothly spread out! Fourth: the original brand influence has been the cornerstone of success, many of the original resources can be reasonably used.

If we want to do well in the electricity supplier and the non large enterprises, we must think about the following aspects. If we meet the basic needs, we can make a decisive investment in the electricity supplier, otherwise you will easily invest money.

1, have their own

Enterprises must have their own Internet thinking before choosing to invest in electricity suppliers.

The Internet thinking here is not a common sense Internet thinking that we all know.

In other words, you ask everyone what you know about Internet thinking. I think a lot of people will say that they know a little bit. These are common sense Internet thinking. There is another kind of Internet thinking that Internet experts say. This is called professional Internet thinking, which enables you to understand the trend of the Internet and play a guiding role in your business.

But the electricity supplier must not just build on the above two kinds of thinking, we must establish our own Internet thinking.

From input to output, there is a very clear logical structure of Internet thinking. It has its own Internet thinking for products, markets, users, brands, value chain of enterprises and even the entire business ecosystem.

2, have their own characteristics positioning

Now, on the platform of Taobao Jingdong, the products themselves are numerous. It is not easy to maintain their feet on the platform, so before entering the electricity supplier, they must have their own comprehensive consideration and characteristic positioning.

After entering the Taobao platform, non domestic famous brand enterprises are facing customers from different parts of the country, not just the areas covered by the original brands, so now many enterprises are trying to open up their own brand of e-commerce after entering the ranks of electric providers.

To create their own brand of e-commerce, we must have their own characteristics. Regardless of the characteristics of the product positioning, the positioning of the characteristics of the experience or to subvert the traditional business models, identify their location to find their own electricity supplier survival rules, we also saw many such success stories on Taobao Tmall.

3. find the right team and build the right platform.

Finding the right team to do business is a test for the traditional enterprises who want to join in the business. Enterprises need to understand the structure of the electricity supplier. It is easier for them to set up their own electronic business team. It is very important: how to choose the core figures of the team will be the key factors to decide whether the enterprises will invest effectively in the whole business. Otherwise, the whole team will not have the courage to conquer the market.

The Internet thinking mentioned above also penetrates the ecological level of the entire electricity supplier, how products are put into output and how they need to be done, and then we need to consider what kind of people we need to do. This also determines how we should build our electricity supplier team, and the excellent team can build its own suitable platform, so as to pform the investment of enterprises into continuous profits.

4. find experienced people to help.

This is very important. Why do companies not make money after choosing to enter the electricity supplier? Why can others earn money without earning money? It is very important that experience and professional problems are very profitable for you in the traditional industries, because you have long time in the traditional industry and have rich experience and professional degree. The reason why you are not making money in another industry is 99% because of your unprofessional factors.

So the industry that chooses to invest in the electricity industry must find professional help, know how to put the advertisement into effect, how to drain the product to a greater extent, and how to make product delivery plan. This will save you a lot of unnecessary cost and bring about rapid results.

do

You can't rely on duplication. You can't copy anything from others. You have to create your own business form with your own Internet thinking.

For example, now ask Ma Yun or Liu Qiangdong to help you build an electricity supplier. Your success rate must be over 99%, which is the power of their Internet thinking.

Of course, we may not be able to invite Ma Yun, Liu Qiangdong, but we must invite professional people to help ourselves build a team, so that our electricity supplier operation can enter a stage of steady development. We can not stingy these costs, otherwise you will waste more costs and even end up wondering where they are dying.

Enterprises / businessmen choose to enter the electricity supplier ranks must be careful. They must not throw money like Jingdong. Jingdong's model is not a casual reference. Jingdong has spent tens of billions of billions of dollars in losses for many years, but has it lost money? After the listing of Jingdong, it is worth hundreds of billions of dollars, and it is not losing at all. Traditional SMEs must make reasonable considerations and reasonable budgets before choosing to enter the electricity supplier, make corresponding plans and co-ordinate, and avoid blindly investing in electricity providers to follow the big stream.

The above suggestions are of some help to those who join in the business and prepare to join in the business.