Holding Exhibitions Is A Long-Term Systematic Project.

Hold?

From 2001 to the present, China (Shenzhen) international clothing and apparel Fair has gone through 10 years of development. It has never been valued by the support of the municipal government. From dozens of small and medium-sized enterprises to hundreds of well-known brands now, from regional to national and global, the hardships of which are the founders and promoters of the Shenzhen Stock Exchange. Shen Yongfang, executive vice president and Secretary General of Shenzhen garment industry association, has a deep understanding.

Shen Yongfang said that the outcome of the Shenzhen Conference will be very poor.

Of course, to her great satisfaction, "the Shenzhen Stock Exchange has gradually matured. The brand has grown up in Shenzhen, and has made remarkable achievements in the domestic market. Besides, Shenzhen and international exchanges and cooperation have also been increasingly successful.

The first development strategy of the Shenzhen Stock Exchange has been achieved and has been a complete success.

In the exchange between reporters and Shen Yongfang, she did not talk about too much bitter development process, but more to explain how to better serve the enterprise in the future. She always said "she is an industry service provider".

"As the exhibition is getting bigger and bigger, there are more and more exhibitors. We are also thinking about how to make a professional brand exhibition. What is truly a corporate service?" Shen Yongfang said.

In her view, enterprises have different needs at different times, so as a sponsor of the exhibition, we should analyze the status of enterprises to meet the needs of different levels of enterprises.

{page_break}

This year's Hall No. 9 is sponsored by the Baoan District government of Shenzhen, "Baoan fashion Pavilion", and Baoan District's 50 enterprises are unveiled in this pavilion.

All the enterprises in this pavilion do not show much of their latest products, but demonstrate and advocate a low-carbon and environmentally-friendly way of life.

If it is unlikely that the exhibition organizers or enterprises will make money to do this concept, Shen Yongfang has done the work of the Baoan District government, so that the government can provide money and exhibitions, provide platforms and enterprises with creativity, and jointly guide the development direction of the industry.

Hall 1 is a traditional investment promotion hall. Unlike in the past, this year's Shenzhen trade fair pays more attention to the strength of the brand. Dozens of brands such as pink, Ya Tianni, jarvivi, Corona and classic stories will compete for the brand.

For those newly established brands, they need investment, and Shen Yongfang has organized a team of agents at home and abroad.

Shen Yongfang thinks, "for an exhibition, service is endless."

Whether to do an exhibition or to make a brand is doing the links and details of the service, how to make the service to a new height is the goal of her continuous efforts.

She often tells her employees that you should constantly pay attention to and analyze the exhibitors, instead of bringing them to the exhibition. You need to know the design, location, market, culture, store management, and the puzzlement of the development of the enterprises. You need to know that the exhibitors are not getting the results, so that they can help the enterprises to analyze and solve problems.

"We can't do exhibitions for exhibitions, and do exhibitions to make brands grow quickly."

In her view, holding exhibitions is a long-term systematic project, not a hammer deal, otherwise it will not go far.

{page_break}

Therefore, after each exhibition, Shen Yongfang will take the team to investigate the exhibitors, ask the needs of the exhibition, and what the enterprises hope to achieve through the exhibition.

Through continuous understanding of the needs of enterprises, the organizers will provide targeted services in the next year's exhibitions.

Shen Yongfang said that the later stage of the exhibition and the investment in the early stage of the exhibition are equally important.

"Today's clothing enterprises are running on thin ice, you can not make progress without careful management and innovation.

The same is true for exhibitions. Innovation is the foundation, service is the purpose and management is the absolute principle.

Shen Yongfang said.

At present, through the Shenzhen Stock Exchange, a group of Shenzhen women's clothing brand has risen rapidly, and has achieved good results in the domestic and foreign markets. The garment industry in Shenzhen is also a typical example of Shenzhen's entire industrial pformation.

But in Shen Yongfang's view, the development of Shenzhen women's wear is still long.

Because international brands are accelerating the pace of entering the Chinese market, the competition in China's clothing market is fierce.

"How can Shenzhen brand stay in China and how can Shenzhen's brand stand firmly in the international arena?" this is Shen Yongfang's most recent thinking.

This year, she mainly thinks about how to make the international exchanges and cooperation of Shenzhen brands truly land and operate commercially.

In fact, after the goal of "creative industry" in Shenzhen clothing, Shen Yongfang organized every year to actively participate in exhibitions such as the British fashion week, the American fashion week, the Beijing exhibition and the Korean exhibition, and constantly strengthened exchanges and cooperation between regions and countries, and achieved good economic and social benefits.

At this year's Shenzhen Stock Exchange, the Shenzhen apparel industry association signed a cooperation agreement with the French designers association and the British fashion week to help enterprises to enter the international market.

Over the years, some brands in Shenzhen have been doing the domestic market. They are reluctant to deal with foreign markets and feel tired.

This time signed a cooperation agreement with the French and British industrial organizations. Shen Yongfang hoped that through this platform, enterprises could be helped to "go out" and "import" to change the views of Shenzhen entrepreneurs.

At the same time, let foreign experts make a real evaluation of Shenzhen women's clothing, select brands that conform to foreign markets, and go out conditionally.

What Shen Yongfang wants to do is to let Shenzhen women wear "go out" to really land.

{page_break}

For the future direction of the exhibition, Shen Yongfang said she could not imagine it, because in her view, things are impermanent, can only be changed because of changes, because of the needs of enterprises to change the way of service.

According to Shen Yongfang, in the future, she is going to open an office abroad to help Shenzhen women wear to carry out international exchanges and cooperation, and further help Shenzhen women's wear "go out".

Shen Yongfang looks very confident about the future of Shenzhen women's wear.

"Many international brands have been developing for decades to achieve today's achievements. Now Shenzhen women's wear has gone through 30 years of development. After another 10 to 20 years, I believe Shenzhen will have an international brand."

Of course, the internationalization of talents is currently the scarcity of women's clothing enterprises in Shenzhen. Now domestic talents can not meet the development needs of enterprises. So in recent years, Shen Yongfang has invited many international designer to cooperate with Shenzhen clothing enterprises.

To build the international fashion capital is the dream of several big cities in China. But the fashion capital is not based on clothing itself, but also has an international fashion environment, and it also forms a large industrial chain of clothing, accessories, leather bags, watches, cosmetics and so on.

So in recent years, Shenzhen Trade Fair is attracting more brands of fashion industries, and the Shenzhen Stock Exchange will build an international fashion industry chain.

At the same time, Shen Yongfang is planning to promote the construction of the "Shenzhen fashion creative design Park", and build the "Shenzhen fashion creative design garden" into the apparel industry chain exhibition and exchange center, the latest fashion trend information center, and the center of talent gathering at home and abroad.

In order to promote the optimization and upgrading of Shenzhen's clothing industry, and enhance the international competitiveness of Shenzhen's clothing industry.

In 2010, Shen Yongfang was taking the dream to lead Shenzhen women's clothing in the new ten years of development.

{page_break}

Recalling the ten years of development of the Shenzhen Stock Exchange, Shen Yongfang sighed, "too many things to be moved, and how many tears have been lost in this process."

Shen Yongfang said that the reason why the Shenzhen stock exchange can go to today is insisting on the exhibition, the persistence of the exhibition and the insistence of the enterprise.

A lot of Shenzhen brands are pformed from foreign trade. They can have stable development without requiring too much effort, but we have steadfast in their determination to make the brand, and have persevered all the way, and have finally achieved their present achievements.

Shen Yongfang said frankly, "this kind of insistence is really hard. At the beginning, it has not considered some consequences, how big the difficulties will be, but just hurried forward. It never occurred to me that this process would be so difficult.

But we all work together to do a very happy thing.

Shen Yongfang still used a very modest saying about his new plan to be implemented. "Try it. I believe that there will always be gains from the effort."

(