Shoe Capital Jinjiang: Extension Of Brand + Shoe Culture

Jinjiang shoe capital is the largest footwear industry information base in the country. Jinjiang Chen Dai is the largest shoe production in the country (the output is currently 8.5%), processing and trading base.

Products are complete, and have super first-class production equipment and complete enterprise chain, and a large number of famous brand enterprises cluster, the market is mature.

Jinjiang City, Fujian Province, is a well-known footwear industry base.

At present, the city has more than 3000 production and operation enterprises, with an annual output of more than 700 million pairs, with an annual output value exceeding 20 billion yuan, and its products are exported to more than 80 countries and regions in the world.

Today, Jinjiang has become China's largest production base of sports shoes and an important production base for world sports shoes.

With the development of footwear industry, Chen Dai Town, the most developed Township shoe industry in Jinjiang, has formed a shoe market with several kilometers long.

However, due to the lack of overall planning, the lack of industrial development space, the lack of unified coordination, the disorderly competition and vicious competition have emerged.

This situation restricts the further development of footwear industry in Jinjiang.

In April 19, 2006, a shoe market with an area of 200 mu, with a total construction area of nearly 200 thousand square meters and more than 2000 professional footwear stores, was officially opened in China.

After opening, China's shoes market has a daily flow of 30 thousand people, thousands of tons of logistics, and tens of millions of dollars in daily pactions. More and more businesses are looking forward to this.

Less than a year after its opening, the development of China's shoe capital has made the industry stand aside. Even the original advocates may not expect today's development.

So, where is the advantage of China's shoe capital? How did it achieve today's success? This article will share with you readers the secrets of the rise of China's shoe capital.

With the development of shoe industry, Jinjiang, Fujian province has become a famous footwear industry base.

On the hot land of Jinjiang, the shoe industry, which is also closely related to the footwear industry in Jinjiang, is also a professional shoe market, which is built on the basis of industrial foundation.

In April 20, 2003, for

China shoes capital is located in the heavy industry of shoe industry -- Chen Dai Town, Jinjiang City, Fujian province. The project is invested by 350 million yuan from the Jinjiang footwear market construction and Development Co., Ltd., which is invested by Macao Jinlong group, to build a professional shoe market, covering an area of 200 mu, with a total construction area of nearly 200 thousand square meters, and more than 2100 professional shoe stores.

As a professional shoe market with high-end development, China shoes are located in Jinjiang, which is closely related to the development of shoe industry in the city.

It is understood that the city's existing footwear production and operation of more than 3000 enterprises, employing 350 thousand, and products are exported to more than 80 countries and regions around the world, Jinjiang has become China's largest tourist sports shoes production base and the world's important sports shoes production base.

In Jinjiang's industrial areas and streets, there are large and small shoe-making enterprises of all sizes.

The development of industry has promoted the booming trade of footwear industry in Jinjiang, and merchants from different countries, regions, languages and colors have gathered.

In fact, the construction, development and prosperity of China's shoe capital are inseparable from this strong market base.

After the opening of the market, the situation quickly opened up in a very short time. Undoubtedly, it is conducive to the development of the local footwear industry in Jinjiang.

Nowadays, the Chinese shoes capital has become a new platform for Jinjiang's foreign trade and economic exchanges, and the realization of industrial leaping, upgrading and pformation. It has played an important role in promoting the development of Jinjiang's regional industrial economy.

The good development trend also coincides with its original intention.

At the beginning, the municipal government of Jinjiang Municipality approved 200 mu gold lots in the center of the city to build a specialized market for footwear industry, namely, China shoes capital, which is to optimize the allocation of resources, cultivate scale enterprises, optimize the service system, create and upgrade the footwear industry cluster, and realize the strategic shift from the shoe manufacturing industry to the shoe industry.

Planning and design with high starting point

After more than 20 years of development, the footwear industry in Jinjiang has promoted the prosperity of shoes and shoe machine market. In Chen Dai Town, a shoe market with several kilometers has been formed. It has attracted businessmen from Zhejiang, Guangdong and other provinces and regions such as Taiwan, Hongkong, Korea, Italy, Australia and Argentina to run shoes and shoe machines, and has become a trading market for the wholesale, retail, storage and pportation of shoes and shoes and display and sale of shoes as a whole.

However, due to the lack of overall planning, the spontaneous development of the market has not satisfied the needs of the development of the footwear industry in Jinjiang.

The production factor of shoemaking industry should be gathered, and the industrial chain should be complete and large in size, so as to make it bigger and stronger.

However, due to the lack of overall planning and layout, insufficient space for industrial development, and lack of unified coordination, disorderly competition and vicious competition, the development of footwear industry in Jinjiang has been constrained by the lack of overall planning and layout.

On the basis of full field investigation, in order to be bigger and stronger, and to get the recognition from merchants, China's shoes market, at the beginning of its development, drew on the successful experience of some famous and large specialized markets at home and abroad, and built a professional market for footwear with reasonable and scientific planning.

In addition, China shoes capital also aims to set up a high standard development platform for merchants by specialization, internationalization and standardization.

Now, it is the original development plan that makes Chinese shoes gradually become the most prosperous trading market of Jinjiang footwear industry.

Especially in today's global economic integration, China's footwear industry has become more obvious as the advantage of the shoe industry's professional market.

At the same time, "China Shoes Capital" is located in the golden business circle of Chen Dai, a footwear industry in Jinjiang. It is eight kilometers away from Quanzhou, a km away from Quanzhoujinjiang Airport, three km away from Fuzhou Xiamen expressway, and thirteen km away from Quanzhou Hou Zhu port.

This kind of pportation advantage makes Chinese shoes market more competitive as a professional market.

The perfect supporting facilities, the advantages of China's shoes capital, are far more than geographical advantages and pportation network advantages. Chinese shoes have evaded the inherent defects of the original spontaneously formed market with a high starting point plan. They have not only planned 12 thousand square meters of material stores and more than 1400 fixed parking spaces, but also built 28 thousand square meters of large department stores and 7000 square meters of Traders Hotel.

And these matching makes the merchants who run here feel the convenience of the future.

In addition, in order to facilitate the convenience of customers, in December last year, the Jinjiang long distance bus station was formally signed into the Chinese shoe market. Up to now, dozens of direct lines have been opened across the country, and the merchants who operate here feel the convenience of logistics.

The whole professional market is like an organic life body. The stream of people is blood, and the station is the engine of life.

The station not only plays a vital role in the operation and prosperity of the entire Chinese shoe capital, but also a node in the external exchanges between China's shoe capital and Jinjiang footwear industry, and it will make the Chinese shoe industry and even the Jinjiang shoe industry unable to communicate smoothly without it.

The industry believes that the Chinese leather and footwear industry research institute plays an important role in promoting the technological innovation of the footwear industry.

The entry and exit of the five centers will provide enterprises with standardized, information, testing and training services on the one hand. On the other hand, at present, the technology of shoemaking in Jinjiang can basically keep pace with the world level, but it is still in the stage of continuous innovation. The close cooperation between China leather and footwear industry research institute and the whole Jinjiang shoemaking enterprises will promote the continuous innovation of shoe industry technology.

The rising industry paradigm

The advantages of China's shoe capital make many well-known shoe and shoe enterprises scramble to enter.

When the project has not yet been completed, there are enterprises scheduled to subscribe in advance, have signed the settlement agreement.

Today, only half a year has been opened and the occupancy rate has reached 85%.

Huachang, Xin Lai FA, Feng Zhu, Chang Yi, Jian you, Hongrun, Hongbao, Yuanfeng and other famous shoe materials enterprises in Jinjiang have been stationed. The enterprises that are optimistic about the future of China's shoes capital are buying the shops as permanent assets of enterprises.

The year before last, the investment promotion of China shoes capital to Zhejiang and Guangdong achieved fruitful results.

With the scale and specialization of the market, China's shoes industry has attracted a large number of foreign merchants such as Zhejiang and Guangdong to camp here to seek development.

At present, China's shoe industry has been built into a shoe business city integrating brand shoes, shoes auxiliary materials, shoe machine equipment and shoe research and development center.

It has become a truly professional shoe market and is moving towards the central logistics area of China's footwear industry.

The role of China shoe capital in promoting the development of footwear industry in Jinjiang is increasingly obvious.

Businessmen here have no doubt that the Chinese shoe industry has become an important platform for Jinjiang shoe industry to exchange and trade with other countries.

Indeed, after more than 20 years of development, as the largest production base of tourism sports shoes and the important production base of world sports shoes, the development of footwear industry in Jinjiang has entered the stage of pformation and upgrading.

On the basis of grasping the pulse of the industry, the Chinese shoe market has built a professional, standardized and standardized shoe market. It not only lays the cornerstone of continuous operation for the majority of merchants, promotes the development of the footwear industry cluster, but also sets a good example for improving the service level of the whole industry.

The leaders of Jinjiang have visited the shoe market of China for many times. They have affirmed the achievements of China's shoes city. At the same time, they hope that they will make further efforts to build up a new level.

The flourishing commerce and trade make Chinese shoes become a large shoe material Trade City. Nowadays, the Chinese shoe market is crowded with merchants and merchants. With the promotion of the strong footwear industry economy in Jinjiang, many shoe and shoe materials businesses have been gathered in a short time, and become the most ideal platform for the shoe trade.