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    The "New Generation" Has Launched The Online Shopping Craze, E-Commerce Is Calling The "Tradition".

    2010/9/13 10:28:00 56

    Online Shopping E-Commerce

    Did you buy online today?

    Consumer groups

    With the increasing convergence of internet groups, e-commerce is no longer a mere stop.

    New business

    In mode, it also reshaped the competitiveness of enterprises.

    The field of e-commerce is rising again, from flowers, gifts to clothes, shoes, to mobile phones and computers, and the coverage is enormous.

    Consumers react differently to online pactions, while some traditional businesses take a wait-and-see attitude towards e-commerce.


    "New generation"

    online shopping

    Upsurge


    "We have received the express again."

    Xiao Jiang, who works in an advertising company in the provincial capital, is keen to buy clothes on the Internet.

    She said that she was a hahan family, and she saw the clothes or backpacks that she liked on TV, and she hurried to the Internet to buy a similar style.

    "The price is cheap, the style is also trendy."

    The weather turned cool, and she just bought a Korean version of the white casual hat sweater, only spent 30 yuan, and at the physical store price at least 100 yuan.


    Like Xiao Jiang, there are many young people buying clothes online. The huge market has attracted some traditional clothing brands, such as water related e-commerce, and the establishment of brand online shopping mall.

    According to the "2010 (upper) China e-commerce market data monitoring report" released by the China Electronic Commerce Research Center, the textile and garment industry ranks 12.2% in the first place.

    This year's "2010 China online shopping consumer survey" shows that apparel online retail sales increased by 97% over the same period in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over last year, reaching 115 billion yuan in the market scale.


    "The most important thing is to experience."

    Mr. Yu, who is engaged in software research and development, said he was used to this way of shopping.

    "Permeating every aspect of life."

    Do not want to line up, you can buy tickets for concerts online, you can't get away from work, you can buy flowers and send them to your home online.

    He said that toys, gifts, mobile phones, computer accessories, even meal vouchers and travel vouchers can be easily saved.


    The popularity of online pactions has spawned new and new humans such as "amikon family", "spike group" and "trial customer". Some people are keen to enjoy the pleasure of spike killing, while others find their favorite products when they are "testing customers".

    New occupations were also born, and many beautiful young people began to make a network of beans.


    Enterprise "test water" electronic commerce


    With the 1980s and the 1990s becoming the main force of the consumer market, the websites of young people who are the target customers are becoming more and more vibrant.

    Not long ago, at the summit of the 500 Chinese enterprises, the entrepreneurs attending the meeting said that the survival mode of enterprises is facing a "big turning point". "Informatization" will become the key. The future business competition will depend more on the pformation of business mode.


    From the diversification of business models such as B2B, B2C and C2C to the generalization of e-commerce concept, e-commerce is sweeping through.

    According to the data of the seventh China Anhui export commodities online fair, as of July this year, there were more than 4500 registered online vendors and 2.5 Internet buyers, with a total turnover of US $260 million.

    E-commerce has increasingly become an important part of extending the "tentacles" of enterprises and expanding customers and markets.


    Some traditional enterprises and small and medium-sized enterprises are facing an awkward situation in the face of e-commerce.

    "All is hand-made, and the output is not high."

    Luo County owner of the three river town of Feixi County, Luo boss, said that the slow hand making can only do more than 700 bags a day, which basically can not meet the larger demand.

    Businesses in the town have already made tea shopping on the Internet, and they can only wait and see.

    Some companies that manufacture home decoration materials say that the company has begun to try to engage in e-commerce, but the effect is not obvious.

    Some e-commerce platforms are charged with high cost of e-commerce services, which also make SMEs feel unbearable.

    In addition, the asymmetry of trading information and the security of online trading funds also restrict the further development of pactions.


    Group buying website or shuffle


    Although online group buying has only recently become popular, it has rapidly become a popular consumption mode among young Internet users.

    "In the future, e-commerce is a trend."

    Ms. Yang, the head of Anhui family buying network, is busy preparing for the Expo.

    She said that in the past, home fairs were mainly based on live exhibitions and pactions, and this year officially launched online pactions, opened a network communication platform and online booking platform, and completed the paction volume of 1 million orders at the same time.


    Recently, some media reported that the departments concerned are brewing some measures to set up the threshold to restrict the group buying market chaos.

    For this news, Miss Yang believes that it is a good thing. Some small group buying websites with small scale and confusion in operation and management will be eliminated, so as to facilitate the integration of industry resources and guide the group buying industry to develop in a normal direction.

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