China'S Shoe Industry Pays Worldwide Attention To &Nbsp, And Demands For Local Brands Are Constantly Improving.

China

As the largest shoe producing country in the world and the largest consumer country of footwear, China's footwear market is full of seduction.

Relying on its product quality and meticulous management, the footwear industry in Taiwan is speeding up its entry into the mainland market, opening up direct stores or seeking agents, or exchanging advantages with mainland shoe manufacturers. The mature brands such as Italy, Spain, Portugal and other ECFA brands are more confident and possess brand advantages, and they are full of energy when entering the Chinese market.

In contrast, the domestic shoemaking enterprises, the various brands' scrimmage still continues, in addition to a few well-known brands, more brands of independent research and development level is not high, the importance of brand value creation is not enough, so that many times can only be done on the price, how to enhance the competitiveness of domestic brands, in the future for a long time will be worth thinking about shoes enterprises.

However, as representatives of local brands, shoe manufacturers in Wenzhou, Chengdu, Fujian and other places firmly control the magic weapon of the channel, and are constantly strengthening their power.

Against this background, "the ninety-ninth China footwear trade fair and the famous brand shop" will take the banner of "all for the Chinese market". With the professionalism spirit of "professional boutique Exhibition", we will refine and enrich the original exhibition forms, aim at different customer needs, and innovate the form of activities. We will build a communication platform for high-end brands, department stores, large chain shoe cities, and quality channel providers at home and abroad through comprehensive exhibitions, forums, on-site docking, Sharon interaction and selection, with a view to working hand in hand with domestic and foreign shoe manufacturers and excellent channel providers to improve the ecological balance of China's footwear market.

In 2011, the ninety-ninth Shoe Expo investment information was issued, and it was highly concerned by footwear brands at home and abroad.

Taiwan shoe enterprises: show their advantages through exhibitions

A thin leather shoes, leopard, Yi Quan, Xin Qiao, Yuhua and other Taiwan enterprises are the first batch of exhibitors to "the ninety-ninth Shoe Fair 2011".

Because they received good results in the ninety-eighth exhibition.

In particular, the thin leather shoes at the ninety-eighth shoe fair, with its unique exhibits and promotional methods, attracted many professional spectators and became the most popular booth at the exhibition venue. At the same time, it attracted the attention of AOKANG and other mainland shoe companies.

It is reported that last month, AOKANG Group Chairman Wang Zhentao also led his executives to field visits to Taipei headquarters of thin leather shoes, and was warmly received by Luo Shui Mu, the founder of thin leather shoes. The two sides conducted in-depth communication and negotiation, and the intention of cooperation was obvious.

In addition, Taiwan's well-known women's shoes brand MissSofi, shopping mall as the main access to Margaret, and branded most mature old cowhide and other shoe enterprises have been enrolling to participate in the "ninety-ninth shoe fair".

Wang Xiaoping, general manager of MissSofi company in Taiwan, said, "MissSofi has set an annual turnover of NT $400 million in Taiwan, and is expected to open 200 to 400 outlets in the mainland.

We are actively distributing the mainland market. In the future, MissSofi will have 70% of its revenue from the mainland.

This exhibition is to display the brand advantage of MissSofi in an all-round way, so that more people can understand and understand MissSofi and prepare for the early opening of the mainland market.

The responsible person of Taiwan shoemaking Development Association said that the signing of ECFA has abolished the "toll station" on the high speed road between the two sides of the Taiwan Straits and provided policy support for Taiwan shoe enterprises to enter the mainland market. The ninety-ninth shoe fair provided a visible springboard for Taiwan shoe enterprises. On this exchange platform, the cooperation between mainland shoe enterprises and Taiwan shoe enterprises will enter a substantive stage.

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Guangdong shoe enterprises: attracting channel players with product advantages

For the shoe manufacturers in Guangzhou and Dongguan, the pressure in 2010 is not less than that in 2008. Although the global economy is getting warmer, they have gone through a series of twists and turns.

From the shortage of migrant workers to oil shortage, electricity shortage, and then to the "wage surge", "migration tide" and the rise in costs, and after several shocks, let them truly realize that the era of meager profits can no longer go back to the old line and break through the traditional imperative.

Relying solely on product superiority has been unable to maintain its market position. It must be promoted in an all-round way, from "internal repair" - specializing in products and management to "both inside and outside", so as to further strengthen the channel development.

Guangzhou Hua Kai footwear industry official said that the choice of the "ninety-ninth shoe fair" is optimistic about its strong channel resources, as well as 15000 professional spectators, shopping malls, retail chain shoes city, excellent agents and strong retailers are the most urgent partner of Guangdong shoe enterprises.

In addition, many Dongguan and Houjie shoe companies that have been developing overseas markets have been attracted by the strong consumption potential of the mainland market and have been attacking domestic sales.

This group of shoe companies also reported high hopes for the ninety-ninth shoe fair, hoping to find new opportunities for export to domestic sales through the exhibition.

Wenzhou, Fujian and Chengdu shoe enterprises: achieve the advantages of channel, R & D exchange

Strong manufacturing strength, many outlets and serious homogenization are typical characteristics of these three shoe enterprises.

Since the beginning of this year, three shoe manufacturers have been upgrading and upgrading in different ways, or improving their R & D capabilities, or entering the high-end market through overseas acquisitions, or strengthening terminal management to upgrade channels.

If Anta is consolidating its own brand products and acquiring high-end products through its acquisition of FILA, it is expected that FILA will make profits in 2012, while expanding terminal sales outlets and opening large flagship stores. AOKANG will acquire Wanli Wade.

The ninety-ninth Shoe Fair will undoubtedly provide a better opportunity for Wenzhou, Fujian and Chengdu to recognize more high-end brands and to communicate with famous designers both at home and abroad in three shoe companies.

At the same time, Guangzhou and foreign shoe industry may also be able to exchange resources with the advantage of three channels.

Italy, Portugal and other foreign brands: looking for a window to enter the Chinese market through exhibitions

Portugal's famous footwear brand TATUAGGI sells well in Europe and wants to open up the mainland market.

At present, the TATUAGGI brand is seeking the general agent in mainland China. However, thanks to the lack of a good platform, after fully understanding the "ninety-ninth shoe fair", it signed the exhibition agreement immediately, and determined the scale and location of the exhibition on the spot.

The brand owner said, "the ninety-ninth shoe fair" positioning is very good, is exactly what we need to enter the Chinese market window.

Subsequently, Italy famous wal Wade and ENRICO COVERI also signed a cooperation agreement with the "ninety-ninth shoe fair".

It has been learned that Enrico Coveri has expanded its business in Paris, New York, Guinea, Beirut and Beirut.

In August 26, 2009, the first franchised store was opened in Shanghai's Hong Kong Plaza.

After that, the brand will be opened in Beijing's Xinguang world and Tianjin's Far East department store and other fashion shopping centers.

Enrico Coveri brand leader said that he hoped to participate in the "ninety-ninth shoe fair" to be able to cooperate with more shopping malls and other channel providers and appropriate brands.

The French brand CARVEN (card) leather has achieved very good results in the "ninety-eighth shoe fair". It successfully entered more than 10 shops in the Wangfujing system, and attracted the attention of many chain systems at the same time.

The head of the card company, Gong Gong, has praised the exhibition. He has decided to attend the ninety-ninth exhibition and introduce his friends to the exhibition.

Coincidentally, pure Spanish origin, HISPANITAS, a very well selling brand in Spain and Europe, has received calls from shopping malls every day after participating in the ninety-eighth shoe fair, and has had in-depth discussions with several shopping malls. They have decided to increase the exhibition area on the ninety-ninth shoe fair and recommend other Spanish brands that want to enter the Chinese market.

The international footwear organization is optimistic about the ninety-ninth shoe fair.

The economic and Commercial Department of the Consulate General of Spain in Shanghai also sent business Commissioner Isabel to communicate with the head of the Organizing Committee of the ninety-ninth shoe fair, hoping that with this platform, more Spanish brands will be introduced into China and the mainland market will be opened up.

The Italy Foreign Trade Commission attached great importance to the "ninety-ninth shoe fair". Not long ago, 4 representatives from the professional school participated in the 98 shoe fair. After that meeting, they actively sought data reports from all aspects of the exhibition.

The agency belongs to the government of Italy and has a representative office in Shanghai.

The organization will often organize business contacts between Italy's enterprises and countries, and organize Italy's various industries to participate in various exhibitions.

The agency said it will actively lead the shoe companies in Italy to participate in the exhibition and make unremitting efforts to achieve breakthroughs in the Chinese market.

Recently, it will be in contact with the German retail business association to discuss the expansion plan of German shoes and leather goods enterprises in the Chinese market.

With the influx of international brands, the competition pattern in the domestic market is undergoing disruptive changes, and the demand for local brands is also improving. On the platform of the ninety-ninth shoe fair, we strive to share the same with the participants in the industry, learn from each other's weaknesses, pay attention to rigor and pay attention to details, so as to have more competitive arena in the future mainstream channels.