The Elder Brother Went To Sea &Nbsp, And The Cattle Bone Was Sold On The Internet.

Yang Ming, thirty, was once a stubborn, aggressive, hot tempered brother, who was later driven to sea.

In the early days of his business, he encountered a low ebb. He once felt "no one can believe it" or even autism.

For 4 years.

Yang Ming's motto is "Yang Ming refuels".

Yang Ming said that the standby words on his cell phone are also those four words. His idea is so simple that he needs to work hard.

In 1994, Yang Ming graduated from junior high school and started a taxi.

At that time, there were only more than 5000 taxis in Wuhan, and the business was very good. He made some small money.

In 1997, Wuhan taxis changed from Xiali to Fukang, and the number of taxis increased to around 10 thousand units.

In the winter of 1997, Yang Ming ran into several passengers who lifted up his feet to stop taxis. He was so angry that he refused all of them.

Another time, a passenger sat down at the deputy driver's seat, with a skew in his body and his feet on the bridge.

Yang Mingli cut the car aside and said to the passenger, "excuse me, please get off."

There are so many things and more wrangling with passengers.

Yang Ming, who was not allowed to be angry, simply sold the taxis in 1998 and started his business in the sea.

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With the money made by taxis, Yang Ming opened a small decoration company, but because of his quick success and instant benefit, and his lack of experience, he was deceived. He received a "big bill" and couldn't get back the money at all. He took nearly 300 thousand yuan at once.

Yang Ming was suddenly beaten up and "feels like the sky is falling."

In the following months, he hid at home and did not want to go out to see people. "I feel like everyone is like a liar, and no one can believe it."

Later, when he recalls that experience, he concluded: "this may be a good thing, and it is a discipline for my character and resilience."

Until the second year, Yang Mingcai recovered from the attack and set up courage to start the wholesale business of vegetables. But because of lack of knowledge about vegetables, Yang always felt inadequate and always wanted to change his business.

Turn a cow

In 2000, when cattle bone was just rising in Wuhan, a friend invited him to taste it at the corner of the dike.

At that time, the cattle bone stalls at the edge of the dike were only "old three kinds" products: ox bone, Niu Wanwan (Niu Xigai), and cattle mixed with chaffy dish. The production process was relatively simple, but there were many diners.

Yang Ming thought in his heart: "I can do this thing. Why not open a cattle bone shop?"

Before long, a stall boss wanted to return the door, and Yang Ming immediately put down the facade.

He named his cow bone shop "Wang Shuai Fu".

"At that time, my character didn't go so far.

If you bump into a trouble finding customer, you can swallow it and make money.

In the early days when the cattle were in the stalls, the neighbors taught Yang Ming many tricks to do business, which made him very grateful.

When business slowly began to work, Yang Ming became "bold".

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The most expensive master, please.

Once, a company boss went to the restaurant for dinner, and the assistant of the general manager showed Yang Ming: "take it with you."

But Yang Ming put all the dishes together, and there were no 10 kinds.

The boss said with regret, "your dish is really delicious, but there are too few varieties."

A word touched Yang Ming. He thought, "it is not enough to lean on a cow's bones and cattle to support a restaurant, so we must develop new dishes."

Yang Ming put down more than 400 square meters of facade, and began to help friends in the catering industry to help chef.

My friend said frankly, "the monthly salary at the upper level must be paid two thousand or three thousand yuan."

Because cattle bones are mainly processed in the early stage, they do not need excellent chefs. At that time, the chef of other stores usually paid six hundred or seven hundred yuan per month, while his shop daily turnover was only two thousand yuan.

But Yang Ming was cruel and hard hearted. He paid two thousand or three thousand yuan for the monthly salary and invited the chef.

A month later, the chef developed more than 100 cattle dishes for him, using raw materials from all parts of the cattle body.

In second months, his daily turnover doubled, and gradually increased thereafter.

Selling cattle bones Online

Now, Yang Ming's handsome shop is growing bigger and bigger, and his ambition is bigger and bigger. He wants to develop the cattle bone into an industry.

In 2002, he registered the trademark of "Dijiao side"; in 2003, he made a website and applied for a real name in the Internet. If he entered "cow bone" on the address bar, he could link to his website.

The website has launched the "online ordering" function; some of the owners of the field catering industry have seen their stores on the Internet and called to join them.

At present, he has 3 franchised stores in Ji'an, Nanjing and Wuxi, two of which are Internet based businesses.

At present, in order to open the food fair in Han Dynasty on the 11 th of this month, Yang Ming has invested 100 thousand yuan, booked the booth and prepared to push the cattle bone to the whole country through the food fair.

His next idea is to push the vacuum packed beef bones into supermarkets, or to open a takeaway chain like "lazy chops" and "Liao Ji Bang Bang chicken" on the streets of three towns.