Li Aiyan: Inspiration From Bubble Bar

Chair: Guangdong creates unlimited fashion. Welcome all friends to return to China's clothing network live webcast. I am Zhou Caixia. The 2010 Guangdong fashion week is on fire. We bring you a report at the scene. The guest we invited here is Miss Li Yan, director of DGVI brand design. Hello, Miss Li!

Honored guests: Hello!

Host: I know that the DGVI brand has just concluded the fashion week in Guangdong. How are you feeling now?

Guest: of course, I am more excited. I also feel a sense of accomplishment.

Chair: Director Li, I think the clothes you wear today are especially cool.

Guest: Thank you.

Host: is the design style of DGVI brand the same type?

Guest: Yes, yes, I do it according to my own style. I like this style of my own brand, so our costume design is also done according to my type.

Host: Yes, I think your costume is camouflage, and then there are some metal and sequins, including your jewelry, which are especially cool.

If you use a culture to describe the style of this brand, what kind of culture will you choose?

Guest: then I may choose a kind of bar culture, because now there are more girls who love bubbles, so I may design the style according to her thinking.

Host: do you usually go to the bar?

Guest: Yes, I will go there often. I will go there.

Because you can see some popular things in the disco bar. Some girls like to go to the bar. Then they can find something in her body, and then have some inspiration and design things.

Host: did you incorporate this design concept into your press conference today?

Guest: Well, yes, there is a part.

Host: can you say something about it?

Guest: for example, I came out of the cowboy and got a lot of nails. That group was designed according to the bar culture.

Host: besides, I appreciate your show just now. I think a lot of dress dresses are very beautiful.

Guest: Well, if you dress, you can take part in some, go out for a meal, or take part in Party's birthday. You can take part in it. Then our colors are very beautiful.

Host: Yes, you talked about colors. Do you see today's shoes like pink or willow, or green and pink shoes?

Guest: it's a green dress with rosy shoes, because these two colors are outstanding.

It's like this.

Host: Well, yes, there is a strong impact.

Guest: Yes, yes, giving people a feeling is a way of highlighting them.

Host: which colors are you divided into this fashion?

Guests: Yes, green, gold, gold and green, because gold and green are the fashion colors this year. They are two colors and cowboys.

Host: then I believe that in order to embody the design style of the brand of your press conference, did you have a careful planning in stage design?

Guest: Well, yes, including T, dancing and lighting.

If you do not have the effect of T, no lighting effect, your feeling will not come out, of course, it is necessary to have a request, the whole effect of the whole effect can come out.

Host: Well, yes, I find the entire T stage is dark, but there will be some intense chasing and then in the middle.

Guest: Yes, it makes people feel a little more dazzling, because the style of my brand is more colorful, more dazzling, and then cool, so the lights will hit a tracking light, and then it will feel a little more dazzling.

Host: Director Li, do you think the brand design style of DGVI is unique?

Guest: Well, it's unique at the moment.

Host: so what kind of ways do you usually collect your design inspiration?

Guests: normally, we often go abroad, go to Italy, go to Milan, go to Paris, then go to Japan, go there to absorb some elements back, and then color, including fabric, we will absorb some of these things back, style ah, we must collect these things.

Host: you often go abroad. Is there any city that you prefer?

Guest: I prefer Paris and Milan.

Host: why?

Guests: Paris and Milan, I think there are many things that I like about it, which can not be said at once.

Host: maybe it's a feeling.

Guest: Yes, yes, I like the way he dressed, all kinds of hobbies, and the whole city.

His clothes are also very beautiful.

Host: as a design director, what are your major jobs?

Guests: usually the main job is to absorb some elements, and then instilled in my designer, and then let them show.

Host: what kind of design team do you have below?

Guest: we have six people at the moment, and they are all boys. They are all very good and have very strong design ideas. Then they can instantly know what I want. When I tell them the concept, they can design great things. Of course, what they like is beyond the general idea.

Host: Why are all boys?

Guests: at present, no boys are boys, because I think boys can fully understand what modern girls need, and what modern women need, they are more modern, more realistic, and even more acceptable to modern women, that is to say, cool.

What is designed to make girls popular is a little bit. If the female designers design things, according to modernization, that is to say what kind of things are popular, she will design anything, such as the popular style of things, they will go there. I think it is too ordinary. Boys will be more ordinary than what they want, so our designers boys are great.

Host: then your design concept will not cater for the development of an outside trend?

Guest: I will not say what clothes are popular this year. I like to design what they are wearing. I will design some big things. I am not. I will go down in my own style. I just want to absorb some foreign elements from abroad. I can not follow everyone, then you need ladies. What kind of things do you need? I can't follow everyone. I want to hold my own style. It's like this, and then absorb some new things. I will follow the popular things, and see what it is.

Host: what do you think is the most important feature of a fashion designer?

Guest: the last trait is to make something unique. Others agree, and things are very unique. Of course, this is the most important thing.

Host: do you feel that your design concept is in conflict with the market when you are in the process of employment? Do you think you will sometimes give up your thoughts because you cater to the market?

Guest: No, I don't think so. I will combine the needs of the market with my style.

Of course, I like my own style more. I will combine with popular things at that time. This is definitely necessary.

Host: I feel that you are a very confident designer.

Many people say that the work of clothing design looks very bright, for example, when you just lifted the curtain, lighting, applause, flowers, is it hard sweat behind it?

Guests: there will be some, some because of pressure, for example, you want to do a season, for example, as we are going to do spring and summer clothing for a year, then I will be more stressed, because I have to absorb a lot of things, and then do some things on the hands to be perfect, there will be a lot of pressure.

It's like this, but if you finish the show on the stage, you will feel very proud and happy when you finish it.

There must be some pressure. If you are not stressed, the show is not doing so well, and the clothes are not doing so well.

It takes pressure to drive.

Host: what kind of design concepts and popular elements do you have in your new series of spring and summer?

Guests: there may be some imported fabrics, and then there will be some nails or chains. There may be more chains and more metal, but there will still be some cowboys. The washing water is quite unique.

Host: there may be some breakthroughs in accessories and fabrics.

Guest: Yes, there will be something new.

Host: is there anything that makes you feel particularly successful in your design career?

Honored guests: in particular, there is a sense of accomplishment. How to say it? It should be on the T stage to display your own products. Your own products can be displayed on the T stage, and then get everyone's approval. This is the most successful sense for our designers.

Host: finally, I would like to ask Mr. Lee a question, which is that you like this style. Do you have any request for women around you?

Guest: of course, if there is a request, if she goes shopping with me today, I will tell her what clothes I am wearing today, and what clothes you must wear, and want to wear a combination with me, otherwise I will dress so cool and walk next to a very nice lady, so I will not go with her.

Host: are you going to go shopping with me?

Guest: because you wear a lady.

The way I go out with me is very glaring, and the two one is like this one day after day. I certainly hope that my designer is the same. When we go out, a team is normal. They dress up with my * * *, I like this.

Host: Yes, the trend is diversified. Then girls like styles are diverse. I think your style is very unique and cool.

Very good, thank you, director Li! Thank you.

Guest: Thank you.