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You Nie UNICO Brand Debut In Fujian Shishi Market

2010/9/14 11:43:00 58

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You Nie Kou

Mining

Fashion consumption

The emotional demand is to advocate family culture as the fashion appeal point.

You Nie Kou

(UNICO) the brand appeared in the market in Shishi, Fujian recently.

use

brand image

and

Product culture

To directly or indirectly affect the emotional experience of consumers, and clearly define the social mainstream value orientation that brand breeds, as the core of brand culture education, Lv Xiulan, general manager of nunkou Clothing Co., Ltd., introduces the brand culture gene. As an emotional consumer product, UNICO aims to create a cultural difference among many clothing brands in order to create a cultural difference among many clothing brands in the world of material desires.

Lv Xiulan believes that in the era of material consumption, the rich class buy clothes is no longer to solve the dress problem, but also to show the pursuit of family life.

Thirst for affection, longing for social care, longing for social interaction, longing for others, social recognition and physical and mental satisfaction are potential fashion, health and leisure consumption characteristics.

In the big clothing brand of Fujian Province, you Nie Kou company has created a new way to create a family life style shop space as the marketing place. The same fabric texture, the same color accessories, the same pattern logo, the similar style and style, the similar collocation combination, the clothing of men, women and children from 3 to 35 years of age, the fashion concept of family blending, and the customizing service methods of family dress, family name, family totem and so on are printed on the costumes.

The development and blessing of the human nature of human nature and the promotion of love and care become a fashionable advocacy. UNICO's family costumes and costumes provide consumers with more fulfilling happiness and more fashionable expressions that others envy.

To change the material products for marketing emotional needs, UNICO brand starts with innovative business philosophy, and takes the emotional reasons of modern life as the reason of consumption. Through fashion, sports, Party outing and other leisure occasions, it presents the feeling of inner happiness in clothing, and deduces the social love and family harmony, friends and lovers' love, team harmony friendship, and the illusion of happy and harmonious life of the target consumer group, and carries out the expression of humanity, fashion and vividness.

Fashion experts in the study of UNICO brand innovation phenomenon pointed out that from the clothing products to marketing consumers' emotional needs, this is an important manifestation of China's clothing brand culture sublimation.

Social consumption psychology is complex and changeable, like the UNICO brand, which has grasped deep psychological needs and will surely win market opportunities.