World Clothing Shoes And Hats Net Interview Wang Lijun -- Youth Is Capital

A little lean and not very big.

Reporter: you started selling after graduation.

Wang: in 2006, I graduated from the North China Radio and film and television management college. I first worked in a newspaper office. After a while, I found myself not interested in going to work. I decided to start my own business in the winter of about 2007.

Reporter: entrepreneurship requires money and experience. What do you think if it doesn't work?

Wang: I like the feeling of starting a business. There are risks in starting a business, but I don't think anything will be smooth sailing.

People should not be afraid of failure and do nothing.

Youth is capital, failure, we still have opportunities and time.

Reporter: is it always better?

Wang: Yes, I sometimes tell my friends that I am a lucky dog.

Every morning, what I think is, as long as I can open up, I can sell clothes, I will not compete with myself and let nature take its course.

I am a very industrious person. As a result, my efforts have paid off. So I feel very relieved! Why do I say I am lucky? I do not necessarily make more money than my peers, maybe more than some people (she laughs).

However, the most important thing is that I have the support of my family and friends. They all agree with me to start my own business. I keep working hard and making progress every day.

In the new year, when I chatted with my colleagues, I found that I sold better than my peers this year.

Reporter: what is your business philosophy?

Wang: I want every customer who likes my clothes to be able to dress up and feel that what I get in the store is a real benefit.

Therefore, I do not want to, and I can not bear to raise the price.

The same style of clothing, customers turn around and come back to me to buy, and use their words to say, "you are sincere."

I pursue the quality of clothing, our fur work, the cortex is better than our peers, and we sell ourselves cheap. Besides, I protect my brand very much. As long as any customer who buys clothes from my shop, regardless of the quality of the clothes they buy, I will not ignore it.

Note: ha ha, selling cheap can earn a repeat customer.

Is a person tired of starting a business?

Wang: Yes, business is sometimes very tiring. Unlike working people, they can take a day off on weekends, and sometimes they can take a little vacation.

Reporter: what are the difficulties you have encountered? How do you get through it?

Wang: in the winter of 2009, when the Spring Festival approached, I got good sales of fur clothing, so I wanted to save some goods.

I send my own goods number to the manufacturer, the fur of the money is big, and then 110 thousand yuan in the past, the manufacturer said that three days delivery.

I have been working very well with the manufacturers. I opened the shop and waited for the goods. The delivery time arrived, but the goods were late.

At that time, I was very anxious, and kept asking myself, "I have not been cheated? I should not be cheated."

We work so well together!

Later, I realized that there was a problem of cash flow in the boss. I think this is the end.

The moment when the news came to be like the collapse of the sky, it was never so long since it was so big.

I panic, I don't want to do anything every day, and I don't want to eat rice.

Part of the loan is borrowed from my classmates. If I can't come back, how can I see my classmates? After the Spring Festival, the manufacturers returned some money to me, and the rest of the money was returned to the store.

So I am still lucky.

Reporter: Oh, be sure to keep a good attitude.

Do you have any plans for your own career path?

Wang: no matter what you do, you must plan. If you don't have a goal, you will have no clue or give up your business easily.

Reporter: what is your ideal?

Wang: my ideal is very good! Now is the general agent of Shanxi fur family, the main agent is red dragonfly and other brands.

At present, my main idea is to open up my own shop to build the best and cheapest fur shop in Shanxi, and then open several chain stores in Shanxi.

After a few years of hard work, I want to start my own clothing company and have my own clothes.

My boyfriend is very experienced in making fur. We hope to work hard for several years to open fur company in the south, so that customers from all over the country will have our brand.

Remember: ambition! Wish you success!

Postscript: 80 generation is a lucky generation, catching up with reform and opening up.

After 80, they are ambitious generation. They dare to rush ahead and fight for failure.

I wish all the post-80s can be a dream come true!