The Fourteenth Ningbo International Clothing And Clothing Fair Was Held

The fourteenth Ningbo International

It has won the UFI certification of the International Exhibition Industry Association and "ten famous Chinese".

In 2009, there were more than 2000 textile and garment manufacturing enterprises above Designated Size in Ningbo, with 20 famous Chinese brands and 25 well-known trademarks in China. The total industrial output value was 100 billion 160 million yuan, the sales value was 97 billion 331 million yuan, and the export delivery value was 45 billion 736 million yuan.

The scale of assets was 94 billion 337 million yuan, an increase of 7.80% over the same period last year, and the total profits and taxes amounted to 7 billion 889 million yuan, up 11.46% from the same period last year, of which the profit was 5 billion 566 million yuan, up 31.80% over the same period last year, reaching a new high in recent years.

In recent years, a group of key clothing enterprises in Ningbo, represented by YOUNGOR, Shan Shan and Luo Meng, have acquired a large number of European and American clothing brands, and have cooperated with some top international brands.

A number of new garment enterprises such as Taiping, Fei Ge and GXG have established cooperation channels with garment design institutes and designers in Japan, Italy, France, Hongkong and other countries and regions. Ningbo and Feng creative plaza have gathered a number of design service organizations, and the internationalization of Ningbo's garment industry is increasing year by year.

As the largest manufacturing base and main export city of Chinese clothing, the comprehensive strength of Ningbo clothing, especially the men's clothing industry, ranks first among the similar cities in the country, and has grown into the largest domestic production base of colored spun yarn; the largest jacquard weaving base; the largest knitted fabric production base; the largest garment accessories production base; the main home textile production base; the important cord fabric and polyester regenerated fiber production base.

In the background of international market disruption, the revitalization of the textile industry and the new global economic situation, as the traditional dominant industries and large foreign exchange producers in the traditional sense, the textile and garment industry has faced unprecedented challenges and opportunities.

From the government level, pformation and upgrading has become a national strategy; from the enterprise level, insisting on the two markets has become a necessity.

Ningbo, China's largest textile and garment industry distributing center and brand concentrated place, the municipal government has clearly defined the development of high-grade textile and clothing as the five pillar strategic industries that the city will focus on in the future, and at the enterprise level, there are four symbolic tendencies.

First, traditional brands are internationalized, diversified and fashionable.

For example, YOUNGOR, Shanshan and so on. On the one hand, while insisting on men's formal clothes, they are trying to internationalize through acquisitions, buyout and international brands. On the one hand, they try to independently launch the new and fashionable brands that are suitable for the modern market demand with the resources accumulated in international cooperation. Two, OEM enterprises are branding.

Among them, Shenzhou knitting, shinnu group, fig group, AI Sheng clothing and so on. These enterprises, which are renowned for their textile and garment export in China, have accumulated abundant funds through international trade. At the same time, they have accumulated advanced design and operation management experience of their partners, and have begun to have various elements to create their own brands.

For example, the lion group launched the Barbie Lele children's wear and Huayi group launched the high-end women's clothing FIOCCO has entered the EU high-end market, and AI Sheng clothing has launched the high-end fashion women's clothing Steve &Vivian. In just one or two years, it has achieved considerable returns in the first and second tier cities of the country. Zhe dress has bred two fashion brands of GXG and GXG in just three years, and the sales volume of the country will soon exceed 1 billion, and the Taiping bird group is among the top 5 of the Chinese women's wear brand.

Three, the industry is deepening and flattening, such as YOUNGOR, not only in the brand clothing and international trade market, but also in the upstream industry, increasing the development of fabrics with independent intellectual property rights. Among them, hemp technology is the first in the country and the world is leading. It is also a leading group in the world, not only in the field of home textiles, but also in the brand clothing industry, and the sales volume of many brands is about 2 billion.

The four is the extension of manufacturing to commercial circulation.

Shanshan Group jointly works together with Japan Mitsui Real Estate Co., Ltd. and Itochu Commercial Co., Ltd. to jointly build the Ningbo outlets project, with a registered capital of 210 million yuan for the first time. The main format is the discount shop which runs internationally famous brands.

In addition to fashion shopping, it will also be equipped with many functions such as catering, leisure and so on. It is a comprehensive commercial body similar to large shopping malls.

Wait.

In line with the tenet of "relying on industry, service industry and upgrading industry", since the establishment of the Ningbo Clothing Fair in 1997, with the support of the state and provincial governments, Ningbo Garment Fair has been collecting scientific and technological operation of the textile and garment industry in the Yangtze River Delta region in the past more than 10 years, and has actively established a trading platform to integrate domestic and foreign industrial information, and has become an important fashion professional event in East China.

In the past 14 years, the Ningbo Fair has played an irreplaceable role in supporting the industry.

First, in the past more than 10 years, Ningbo has only a handful of national textile and garment brands from 97 years, and has produced 45 state-level brands by 2009. Secondly, last year, the Ningbo Clothing Fair put forward the "road to embark on Transformation in the name of clothing", and explored four platforms such as "market expansion, industry revitalization, regional cooperation, brand display" and so on. Third, this year, the Expo will strive to boost industrial pformation and upgrading and build a platform for garment development.

The fourteenth Ningbo Clothing Fair will take UFI international certification as an opportunity to take the pformation and upgrading of garment industry as the starting point to create a garment trading platform, and actively promote industrial exchanges, cooperation and pformation and upgrading.

The Expo has opened 7 pavilions of the Ningbo International Convention and Exhibition Center. It has added 2200 pavilions to the last exhibition. There are 2200 booths, including the famous museum (1, 2), the OEM Pavilion [OEM], the brand franchise Hall (4 hall), the accessories / clothing machinery Museum (5 Hall), the International Pavilion (6 Museum), and the trade Museum (8 Hall).

Exhibitors include: clothing, clothing, clothing machinery, accessories, clothing CAD and other complete industrial chain.

Relying on good industrial foundation, business environment and effective publicity and promotion at home and abroad, more than 90% booths have been basically implemented, and more than 8000 participants have been confirmed, including 1200 foreign investors from 28 countries and regions.

The Expo has become the first UFI certification project in East China, and its global reputation has been greatly improved.

Taking this opportunity, the organizing committee has intensified the integration of the resources of the International Exhibition Industry Association, and 26 international large-scale terminal chain organizations such as WAL-MART purchasing department, Germany metro, France Auchan and Korea Yi Jie have joined the meeting.

At the same time, Hongkong's new world department store, Wangfujing group, Cui Wei Group, Southern department store, Baisheng group, Southern new century, Han business group and more than 100 well-known Chinese department stores also confirm the purchase and investment.

The Organizing Committee of the Organizing Committee of the Expo has been promoting two markets in the domestic and international markets. It has been specially promoted in Italy, Switzerland, the United Kingdom, Taiwan, Beijing and Chengdu. It has cooperated with garment enterprises and trade organizations in more than 20 provinces and cities such as Sichuan, Jiangxi, Xiamen and Nantong, and has sent 45 thousand invitations to merchants, sending 9 million electronic invitations and 1.8 million fax letters to the world for investment promotion.

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From the perspective of the current exhibition work, the trend of regional exhibition is more obvious than before.

In the 2200 booths, the brand and enterprises in Ningbo's clothing industry cluster account for 50%, such as YOUNGOR, Shanshan, Luo Meng, Bo Yang, Luo Zi, and so on. Domestic brands and enterprises account for 25%, such as Decca, Ge Liyuan and so on, and Fujian, Jiangsu and other provinces and cities are participating in the exhibition. Xiamen and Nantong share more than 20 booth 14 brands, the rest 25% are shared by international brands, and South Korea's Daegu, the United Kingdom, Australia, Czech, Asia Asia Exhibition Group are luxurious, Henry Bailey, Davies &Son, J.H.CUTLER, Benson &Clegg and other international advanced clothing brands, and James, Grove &Sons, Dashing and other accessories brands are exhibiting.

This Expo focuses on international, trading and creativity. It focuses on bringing together high-quality business sources, expanding domestic and foreign markets, seeking industrial cooperation, and joining the agency brand clothing. It focuses on promoting enterprises to occupy two international and domestic markets, and promoting the pformation and upgrading of the industry with creative design and research and development.

In addition to the extensive invitation of businessmen to increase the opportunities for negotiations and effective pactions in the exhibition and docking links, this year, the fair will focus on the following series of economic and trade activities in line with the principles of being close to industry, pragmatism and efficiency.

The first is the second Ningbo apparel distributors' conference.

On the basis of the successful conclusion of last year, we will organize nearly 1000 domestic quality apparel channel providers to discuss with exhibitors so as to provide channel support for exhibitors to expand the market and help enterprises expand their sales share in the domestic market.

As we all know, the baptism of traditional industries after the financial crisis has been difficult to adapt to the coming new global economic era, especially for garment enterprises dominated by foreign trade.

In recent years, Ningbo clothing has launched a wave of two pioneering and self created brands. But accustomed to the sudden sale of foreign trade, it is difficult for enterprises to establish marketing channels and open the domestic market in a relatively short period of time.

In the exhibitors of the fair, SMEs and foreign trade enterprises account for a large proportion. For this reason, on the one hand, Ningbo apparel national distributor conference invites clothing marketing experts to guide the construction of marketing channels for exhibitors to help them expand the market.

The two is to invite buyers and distributors to seek cooperation opportunities in Ningbo, so as to provide channel support for exhibitors to expand the market.

The organizing committee will focus on inviting garment distributors and agents from the Yangtze River Delta, Central South and southwest regions with relatively strong clothing consumption to participate in this conference to help exhibitors expand the domestic market.

Among them, the agent's demand is that the existing agency brand has a cumulative annual sales of over 80 million, and the franchisee's requirements are at least 5 or 6 scale stores.

The two is the 2010 Ningbo clothing international buyer's order meeting.

It will focus on inviting 100 well-known buyers from all over the world to participate in the procurement. The form of placing the buyers on the one hand will increase the volume of international trade orders more specifically. On the other hand, it will also expand the influence of the Ningbo fair in the international textile and garment industry, and closely link the economic and trade links between the export enterprises and foreign professional buyers.

The three is 2011/2012 autumn and winter China textile fabric fashion trend release, brand clothing show and other activities, will aim at the current situation of the overall creativity and design links of Ningbo garment enterprises, from the perspective of research and development to help enterprises catch up with the trend of fashion, to create a precondition for improving fashion brand, aesthetic taste and new products, and strive to cultivate Ningbo into a Chinese fashion and creative publishing base.

In particular, it is necessary to encourage enterprises to focus on developing headquarter economy such as R & D, design, marketing and so on, so as to achieve a new leap from "manufacturing" to "intelligent manufacturing" and promote the pformation of traditional clothing industry to the creative industry.

Four is other clothing professional economic and trade activities.

For example, the second Ningbo clothing e-commerce summit will help enterprises expand the online market from the perspective of innovative marketing channels.

The organizing committee will continue to provide full-featured fashion show and professional lectures. It will closely integrate all kinds of fashion elements and clothing industry information with exhibitors and purchasers, providing a platform for communication and learning for exhibitors, forming a three-dimensional interaction effect and highlighting the professionalism of the Expo.

As the opening year of UFI international certification, this Expo will not only strictly enforce UFI international standards in recruitment, investment promotion and brand promotion, but also strive to provide one-stop close service in field operation management.

In addition to upgrading the scene guidance and VI image system and the pavilion's responsibility system, we also set up the sunshine Service Center, including visitor registration, certificate handling, hygiene, fire protection, and rights protection, at the entrance of the stadium.

After several years of operation accumulation, the function of Online Service Fair has been constantly improved and improved. Besides the traditional information service and brand promotion, the order matching function of online clothing Expo has gradually emerged. At present, more than 18000 buyers at home and abroad have conducted online procurement registration.

Compared with the on-the-spot exhibition, the Online Entertainment Expo has introduced e-commerce to achieve the integration of visible and invisible markets, breaking through the time and space constraints of the exhibition, and promoting the in-depth implementation of a concept of exhibiting and long-term benefit.