Clothing Consumption In The New School Year In The United States

A school year ends with the end of the vacation. The return to school season is the second largest selling period in a year.

In the months before and after the beginning of the new term, the sale of cotton clothing in the retail market is better than any other period of the year. The sales of clothing in this period are 75% of cotton clothing, while in other periods of the whole year, sales of cotton clothing are 70%.

This is not surprising, because products such as jeans and T-shirts, which are rich in cotton fiber, play an important role in the clothing required for children to return to school in the new semester.

Although clothing sales in similar stores are showing a downward trend this summer, the market is still optimistic about sales at the beginning of the new academic year in 2010, mainly because of the rigid demand for clothing for school starts.

According to the Cotton Corp lifestyle survey, 63% of consumers say they buy clothes before school starts because children's existing clothes are no longer fit.

although

Stress

According to the LifestyleMonitor survey, almost all consumers said they spent less on clothing this year than last year.

In addition, more consumers said that the planned expenditure on their clothes purchases did not change compared with that of last year, which fully shows that the budgets of consumers in clothing spending are stable.

2010 Cotton Corp lifestyle survey

At the same time, consumers have adopted a new shopping mode, such as the pre formulation of the purchase of clothing plans, so as to save the final purchase of clothing expenses.

In 2010, 92% of consumers completed clothing purchases before the first day of the new term, an increase of 85% over the ten years.

The total purchase expenditure of the consumers who purchase the plan is less than that of impulsive consumers. This feature is likely to continue during the new term clothing sales. Respondents who participated in the lifestyle survey said they plan to spend less than 6% of their money last year. When asked about the reasons for buying clothes in advance, 31% of the consumers thought there was more time (for example, "preparing for the new term" or "easier shopping before the start of school"), but it is worth noting that 20% of consumers said that their initial motivation for buying clothes was to make good use of the new term sales advantage or duty-free shopping.

Most consumers still prefer to buy children's clothing in the new school year at the parity store. 62% of the children who have children and teenagers in the family plan to buy most of the new school year clothes at the parity shop this autumn.

Other channels can also seize some sales opportunities, half of consumers will buy clothing in chain stores, 40% of consumers will go to stores, 25% will go to department stores, 23% will go to discount stores.

Essential

Denim clothing occupies a very important position in clothing sales for children and young people in the new academic year.

80% of the consumers bought jeans for their children, and jeans and shirts (83%) and socks (73%) became the necessary clothing for the new school year.

Retailers have made special preparations for customers who buy clothes in the new term. They have arranged larger display space for jeans and sweaters, providing more combinations and more favorable prices.

In the third quarter, the retailer and brand store, which was the target of teenagers, arranged more sites for the sale of cowboy clothing, while the exhibition and sales sites for the older customers did not expand.

On average, the prices of denim clothing dropped significantly on average, according to the Cotton Corp RetailMonitor survey.

The average retail price of jeans retail decreased from US $37 in the first and second quarters of this year to US $34 in the third quarter, and will rise to 38 US dollars in the fourth quarter.

Retail survey data also showed that at the beginning of the new semester, 62% of the denim clothing sales were offered, while the annual sales of cowboy goods averaged 59%.

In retail channels, chain stores offer the most variety of cowboy sales before the new term, and about 89% of the Denim Wear is in the sales discount.

Others, such as department stores, did not offer better preferences for jeans during the same period.

According to lifestyle survey data, consumers who buy Jeans mostly in department stores and specialty stores mostly say they buy at full price rather than wait until there is a discount.

Facing the future

Because sales in the summer and summer holidays are weak, it can not help worrying. Business competition in the new semester is fierce.

There may be a sense of depression after summer, and at the same time, a firm desire for shopping drives the buying activities at the beginning of the new academic year, and there may be a surge of sales growth and new fashions.

Although consumers plan to spend less on last year's plans to buy new term clothing, they will make the dollar more effective by careful planning and strategic consumer behavior.

Cowboy clothing still has considerable potential to attract customers into shops and spend money, especially when shops display attractive price concessions and display new products that customers have been looking forward to.