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Brand Protection Of Home Textile Industry: Defend The "Network Keyword" Of Oneself

2010/9/17 11:58:00 58

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Recently,

Home textile industry

The two giants, Luo Lai and fuanna, have attracted media attention because of their disputes over Internet brand infringement.

With the constant evolution of the "kidnapping of network keywords", the online brand crisis that has plagued both sides has also been upgraded straightly.

Recently, however, a person familiar with the matter broke the news. "Search for stolen links" is just an introduction. In the future, there is still a bigger network brand crisis waiting for Luo Lai and Fu Anna.

According to people familiar with the matter, the scarce address resources with exclusive meaning and uniqueness - the general website has been snatch by others.

This is much more dangerous than the "search results stolen chain" to the network brand.

Once a generic website is lost, the result will be even more brutal for the enterprise: typing the hard core brand keywords on the Internet will directly enter the website that will not even match the competitors.

"A lot of famous enterprises have gone through a lot of trouble and paid huge tuition fees."

The author then inquired that the general website of "Luo Lai", "Luo Lai home textile", "fuanna" and "Fu Anna home textile" had indeed been "snatch".

The general website of Roley pointed to a website called "China famous brand home textile network" in Jinhua, Zhejiang. "Roley home textiles" was obtained by an American standard tool company in Nantong, Jiangsu, and it had nothing to do with the "LoVo" e-commerce direct selling brand built by Roley home textiles.

Looking for the general website "fuanna" and "fuanna home textile", the homepage will turn directly to a quilt website called Suyi mall in Jiangsu and a home textile handicraft factory in Zhejiang.

Waiting for "

Search for chains

"Lawless lawmakers and Roberto fuanna thought they had just been robbed of the front door, but they did not know that the backyard was already on fire.

Because of its scarce resources, the general website has been "impersonating" by some unknown home textile small businesses. Its brand effect has been making clothes for other people.

The author further found that not only is Luo Lai and Fu Anna, the first line brand of home textile industry "

Fall into enemy hands

"Is a common situation.

And some small and medium-sized home textile enterprises have sharp network contacts, but brand awareness and means are very advanced.

According to statistics, at present, there are 9 brands of general website of 10 brands in the home textile industry, which have been completely divided.

The first-line brand is "anti encirclement and suppression", which is worrying and worth considering.

That's what you thought. Your competitors think of you.

In recent years, the home textile industry has developed rapidly. The home textiles of Luo Lai home, fuanna and Meng Jie have been listed on the market. The trend of "three pillars" has been formed, and many small businesses are eyeing them.

The general website is being snatch up, and it can be regarded as a vivid online brand protection course for large enterprises.

How can a first-line brand restore its declining trend? Experts say, as an Internet address resource with scarce authority, the general website has exclusive and unique nature. Its brand protection function should not be ignored. All sectors of society should strengthen the awareness of Internet brand protection, and register relevant general web sites as soon as possible, so as to avoid the occurrence of legal disputes or huge redemption.