Shenzhen Winner Clothing: Integrating Resources To Build An International Brand

According to the industry data released by China News Agency, the annual sales revenue of the Chinese women's wear market is more than 100 billion yuan, especially the consumption power of high-end clothing products. At present, there are more than 3000 garment enterprises and more than 1200 brands in Shenzhen. The clothing industry is showing the trend of brand clustering. The homogenization competition of the garment industry is serious. How to build a unique and competitive brand, constantly innovate products and expand the market share is the difficult problem and challenge that Shenzhen garment enterprises are facing now.

Clothing enterprises should aim at "market blank".

After years of development, some Shenzhen clothing enterprises already have strong brand awareness, and stand out from the more than 3000 garment enterprises, and their development momentum is very good.

Among them, Shenzhen, which focuses on the female market in the prime of life. High end women's wear Enterprise -- Winner Clothing won the market with unique business philosophy and brand casting. According to reports, the company is expected to reach 2 billion 300 million of sales in 2013.

Chairman of the winning apparel Chen Ling Mei It is said that the beginning of the winner's clothing was the personalized young women's clothing brand, such as the rain coming up in the late 90s. However, at that time, the choice of clothing for mature women was still single in color and style. The winner's clothing aims at the "market blank" at that time, and takes the demand of women in the prime of life as the main product.

After seeing the potential market, the winners dress determines the diversified product strategy, and boldly explores the high-end demand of the women in the prime of life. From the beginning of "incoming processing" to the development of "independent brand", it has achieved its core competitiveness.

Integrating international resources to establish a century old brand

Chen Lingmei said that after winning the development of clothing from single brand to multi brand, the winner also realized clearly that it was necessary to achieve the goal. Century brand It is the key to open the two markets at home and abroad. The first thing to do is to promote the brand by leveraging the international excellent design resources.

Chen Lingmei said that in addition to LutzHuelle, the leader of French fashion industry, who is currently the NEXY.CO design director, he also invited a group of international designers to form the winner of the international fashion advisory group to guide the brand concept, positioning and design direction of the winners. "Design power is the core competitiveness of brand upgrading. We hope that with the help of this advisory group, we will introduce the latest fashion concepts abroad and design according to the shape and skin color characteristics of Chinese women, so as to ensure that every winner's clothing has both fashion and personality, and is suitable for Chinese women in the prime of life.

Chen Lingmei said that the winner's clothing sales in 2013 are expected to achieve annual sales of 2 billion 300 million. And the higher goal is to enter the international market. She said: "brand internationalization is an important step in the development of garment enterprises. We should not only affect the fashion outlook and consumption concept of Chinese women, but also keep up with the international trend and become the world's Chinese brand."